As part of the creation of a new fashion concept, Amfi’s 1st year students of Design were sent to the mesmerizing city of London. It was about observing and absorbing the different lifestyles, strolling down the city in the sake of research.
Photos: Floortje Mantel (1st year Fashion & Design). Interview: Ella Possek (2nd year International Fashion & Branding).
I was lucky enough to get a glimpse into Floortje’s camera, which revealed a quite frenetic lifestyle. Although fashion is everywhere in this enormous city, jumping from place to place came to be as the least inspiring form of exploration. What did turn out to be exhilarating though, were the less glamorous areas of the city, when sitting in an underground oil tank turned to be much more inspiring than visiting yet another posh Chanel store.