Start your fashion business

Our two year Master of Arts programme will prepare you to become a fashion entrepreneur by equipping you with all the skills you’ll need to operate. Enrolment for the Master Fashion Enterprise Creation 2019-2020 closes April 15th 2019 for NON EU applicants and June 15th for EU applicants. You can apply via Studielink.


Be part of the fourth generation of the Amsterdam Fashion Institute’s MA FEC.

practical information

An MA FEC at the Amsterdam Fashion Institute is intended for (new) fashion entrepreneurs who want to start a fashion business. The programme will provide students with a strong foundation in business research, entrepreneurial skills, and  training in all the essential components needed to start and operate a fashion enterprise.


  • Two years full-time study (four semesters)
  • From business proposal to operating business
  • Unique fashion entrepreneurship programme in the Netherlands
  • Courses operated in collaboration with London College of Fashion
  • Programme starts August 26, 2019
  • Tuition fees €8,500 per year
  1. Applicants should be graduated with a Bachelor’s degree of appropriate studies preferably fashion related or a non related bachelor, ideally combined with demonstrable experience working in the fashion industry. All classes are conducted in English; for non-native speakers an IELTS English language level of at least 6.5 is required.
  2. Applications should include a proposal for a start-up brand or service (approx. 500 words). A digital moodboard should be included to illustrate the fashion style of the proposed product. All should be handed in within 3 weeks after applying.
  3. In addition, applicants must provide a letter of motivation (approx. 300 words).
  4. The best applications will be invited for an interview per skype or in person.
  5. Candidates will be accepted on the viability of their proposal. The criteria for acceptance will be based on innovation, commerciality and fashion awareness.
  6. Applications are made and offers accepted throughout the year. Early application is advised. NON-EU, please read information below.
  7. To apply please click on this link.

If you are a NON-EU citizen please send in all the necessary documentation before the 1st of May 2019, so we can assure you that we will arrange a residence permit in time.

Please note: Inhabitants of Bangladesh, Nepal and Pakistan need to apply before the 1st of March 2019 on account of immigration procedures.

AMFI Fashion Master 2019-2020

Our programme has been  accredited by the NVAO.

Leslie Holden, MA (RCA)
Leslie Holden, MA (RCA)

master videos

Master of Fashion Enterprise Creation
Master of Fashion Enterprise Creation
Re-thinking Fashion - AMFI Master in Fashion Enterprise Creation
Re-thinking Fashion - AMFI Master in Fashion Enterprise Creation
Meet teacher Angela Kilcoyne
Meet teacher Angela Kilcoyne
Meet student Prateek Vimal
Meet student Prateek Vimal
Meet teacher Philipp Schueller
Meet teacher Philipp Schueller
Meet student Maike vd Berg
Meet student Maike vd Berg
Meet teacher Anoesjka Timmermans
Meet teacher Anoesjka Timmermans

course details

Semester 1


Academic fashion research


Academic Fashion Research introduces you to an intellectual understanding of fashion. You will learn tools and methods to critically analyse fashion history, fashion trends and sustainability in fashion. It will also guide you through the process of academic research, writing and referencing. Academic fashion research supports the other modules in semester 1 in providing the intellectual underpinning of your business concept and developing a clear and sustainable purpose for your brand.


Postgraduate Marketing & Branding Research


Postgraduate Marketing & Branding research facilitates a voyage of discovery to get further acquainted and engage with your chosen industry segment and consumers. On this journey, we focus on gathering solid insights to underpin a clear brand positioning and purpose, as a force for good in the fashion industry. The insights gained directly influence the strategic decision-making as to the value proposition, brand and business model. This journey aims ultimately, to develop more than just a fashion product or service but the foundations of a brand which can make authentic connections with consumers.


Setting up a Fashion Business I


‘Setting up a Fashion Business’ outlines the required steps to develop and implement a fashion related business idea. It clearly establishes the bridge between an initial idea and a validated business opportunity and concept. Using the ‘Customer Development’ process you will go through the essential steps of building a potentially successful, profitable, scalable start up, with the aspiration of being a force for good. Through analysing case study examples of successes and failures together with theoretical articles you will deepen your entrepreneurial knowledge and understanding and form the basis of your business plan.


Product & Service I:  Development research


In this module you will develop a clearer vision of your product, service or range, together with the accompanying structure, merchandising and design plans. An understanding of the implications of current issues, such as the impact of global sourcing and the importance of sustainability, will be developed in line with these brand blue prints.

Semester 2


Financial research & Setting up a Fashion Business II


The life of a fashion entrepreneur is exciting and dynamic. It goes without saying that fashion ventures require creativity and ideas but to materialise this we also need funds. Taking investor’s money means delivering a return. The purpose of this module is to introduce entrepreneurial finance theories, tools and techniques to start and build a successful, whilst sustainable, fashion enterprise.

‘Setting up a Fashion Business II’ continues to evolve your initial idea into a validated business opportunity and sustainable business model. Continuing with the ‘Customer Development’ process you will use insights to develop your strategic decision-making, culminating in a business plan with clear underpinning and vision.


Identity, Branding & Marketing in Fashion


Branding & Identity in Fashion guides you further through the intricacies of branding in the fashion industry and its key role in creating desire and adding brand value. This module introduces you to brand development theory and helps you evolve your business idea into a stronger brand concept with its own differentiating identity. By gaining further insight into the importance of branding and identity in strategic decision-making, you will develop your own strategic plan as to how consumers will engage with your brand. In addition, we will develop brand narrative to connect with consumers about sustainability and forward this discourse in the fashion industry.


Product & Service II: Production research


You will explore further the product development process, supply chain and/or service design in order to identify a successful product/service to market strategy.  In addition, there will be a focus on developing a network of supplier contacts in order for you to develop, produce and test first ‘prototypes’, of both products and services during the module.



Business Investment


This is an introduction to venture capital and the various ways to secure financing for the growth of the company. As part of your preparation, you will pitch your business concept to a group of investors in the endeavour to persuade them of the viability of your brand’s business plan and prove that a sustainable approach is a pre-requisite today and can be profitable.


Product & Service III: Production


Product & Service production III builds upon the knowledge from the previous module in which you explored the development process. This semester further develops your supply chain knowledge in order for you to place production through 3rd party suppliers. For service concepts, branded processes and tools will be developed. Here we convert the theory and practical knowledge from Semester 2 into a strategic and professional production plan, anticipating potential pitfalls and creating professional, workable standard templates and documents.


Collaborative unit & Business development


During the second year of the MA Fashion Enterprise Creation programme, AMFI students will collaborate with students from the London College of Fashion (LCF). AMFI students will visit London to pitch their business proposals and network with LCF students. The AMFI students will provide briefs to the LCF master students with the objective of joining forces, ideas and resources to work together on a sustainable fashion project/product. This collaboration ensures they gain not only entrepreneurial skills in working in teams but also learn how to overcome the challenges of working from a distance. During this module we will also further develop marketing, leadership and entrepreneurial skills in order to create increasingly authentic connections with all your stakeholders. In addition, students will be guided through the process of determining their research topic for semester 4 and writing a research proposal.

Semester 4


The Final Master Project


Your final research project will combine your skills, gained throughout the master programme, to undertake research and critical analysis in your chosen field of interest. The research proposal defined in semester 3 will now be executed resulting in a critical and articulate analysis and paper to demonstrate not only academic rigour but also entrepreneurial insight. This research paper aims not only to deepen your knowledge but also to ultimately show to industry and investors your expertise and entrepreneurial acumen.


In semester 4 you will also continue your collaborative journey with your London College of Fashion (LCF) collaborative partner. Together you will work on a creative project on sustainability which is directly related to your business purpose and vision. These projects will also be presented during your final assessment to examiners and to industry during the AMFI graduation event.


This final semester also brings together the research, learning and development undertaken throughout the MA FEC to deliver and implement the final strategic business plan. The goal is simply to finalize the business plan, launch and begin operating as a force for good in the fashion industry.




‘No other master is offering an opportunity like this at the moment .’
– Jose Teunissen, Dean School of Fashion & Technology London College of Fashion; Chair ClickNL


‘The business model of an emerging fashion professional has been radically transformed over the past decade. Today’s entrepreneurs require a variety of skills to tackle the fast-paced global ecosystem they live and work in.’
– Stefan Siegel, Not Just a Label



Masterminds from leading fashion institutes, the London College of Fashion & AMFI, join forces   

During the second year of the MA Fashion Enterprise Creation programme, AMFI students will collaborate with students from the London College of Fashion (LCF). AMFI students will visit London to pitch their business proposals and network with LCF students. The AMFI students will provide briefs to the LCF master students with the objective of joining forces and working together. This collaboration ensures they gain not only entrepreneurial skills in working in teams but also learn how to overcome the challenges of working from a distance.

AMFI MA FEC Amsterdam

Why Amsterdam for fashion enterprise?

Amsterdam is recognised as a global hub for international orientation, entrepreneurship and the creative industries.


The city is creating a warm climate for entrepreneurs, stimulating the economic impact of Amsterdam at a regional and national level. These facts ensure that the fashion industry is at the centre of business in Amsterdam.


The European Union is continuing to provide provisions for small business, including adaptation of regulatory policies, support for internationalisation and in some instances access to attractive sources of capital.

‘The development of a Masters course that engenders knowledge creation, critical thinking, judgment and strategic decision-making while applying it simultaneously to real and current issues in creating a fashion enterprise, is a vital new approach to post-graduate education.’
-Wendy Malem, Dean of London College of Fashion Graduate Studies,
Director Centre for Fashion Enterprise

‘It’s not about producing more of what we already have. It’s about training independent entrepreneur-researchers to create new products for new markets utilising new business models and generating local fashion business in an international context.’
-Leslie Holden, Head of Fashion and Design and AMFI MA FEC


Sorry, no posts matched your criteria.