Master Fashion Enterprise Creation

innovation | entrepreneurship | research

Second generation MAFEC students

Start your fashion business

Our two year Master of Arts programme will prepare you to become a fashion entrepreneur by equipping you with all the skills you’ll need to operate. We have started with the application procedure for the year 2018-2019.

Be part of the third generation of the Amsterdam Fashion Institute’s MA FEC.

practical information

An MA FEC at the Amsterdam Fashion Institute is intended for (new) fashion entrepreneurs who want to start a fashion business. The programme will provide students with a strong foundation in business research, entrepreneurial skills, and  training in all the essential components needed to start and operate a fashion enterprise.

  • Two years full-time study (four semesters)
  • From business proposal to operating business
  • Unique fashion entrepreneurship programme in the Netherlands
  • Courses operated in collaboration with London College of Fashion
  • Programme start September 2018
  • Tuition fees €8,500 per year
  1. Applicants should be graduated with a Bachelor’s degree of appropriate studies preferably fashion related or a non related bachelor, ideally combined with demonstrable experience working in the fashion industry. All classes are conducted in English; for non-native speakers an IELTS English language level of at least 6.5 is required.
  2. Applications should include a proposal for a start-up brand or service (approx. 500 words). A digital moodboard should be included to illustrate the fashion style of the proposed product.
  3. In addition, applicants must provide a letter of motivation (approx. 300 words).
  4. The best applications will be invited for an interview per skype or in person.
  5. Candidates will be accepted on the viability of their proposal. The criteria for acceptance will be based on innovation, commerciality and fashion awareness.
  6. Applications are made and offers accepted throughout the year. Early application is advised.
  7. To apply please fill out the form found here.
zonder EC Complete overview semesters MA_FEC 2017-2018


Please fill in the required personal information on the enclosed form. Write a proposal for your business following the enclosed guidelines. Create a digital moodboard of your vision on contemporary fashion. All files should be submitted via email or file transfer to

Official-Interactive Master application form_20182019_v2

Our programme has been  accredited by the NVAO. We are accepting applications to enrol for September 2018.

Leslie Holden, MA (RCA)
Leslie Holden, MA (RCA)

course details

Semester 1

Academic fashion research

Academic Fashion Research introduces you to an intellectual understanding of fashion. You will learn tools and methods to critically analyse fashion history, fashion trends and sustainability in fashion. It will also guide you through the process of academic research, writing and referencing. Ultimately, Academic fashion research will provide the intellectual underpinning of your business concept.

Postgraduate Business & Market Research

Postgraduate Business & Market Research facilitates the undertaking of successful research of your chosen industry segment and consumers. Together, on this voyage of discovery, we will develop both your research and marketing skills, focusing on critical analysis and the articulate formulation of conclusions. The research plays an essential role in underpinning the positioning of your brand and its value proposition, and will enable you to develop a more solid business model.

Setting up a Fashion Business

‘Setting up a Fashion Business’ outlines the required steps to develop and implement a fashion related business idea. It clearly establishes the bridge between an initial idea and a validated business opportunity and concept. Using the ‘Customer Development’ process you will go through the essential steps of building a potentially successful, profitable, scalable start up. Through analysing case study examples of successes and failures together with theoretic articles you will deepen your entrepreneurial knowledge and understanding.

Semester 2


The life of a fashion entrepreneur is exciting and dynamic. It goes without saying that fashion ventures require creativity and ideas but to materialise this we also need funds. Taking investor’s money means delivery a return. The purpose of this module is to introduce entrepreneurial finance theories, tools and techniques to start and build a successful fashion enterprise.

Branding & Identity in Fashion

Branding & Identity in Fashion guides you through the intricacies of branding in the fashion industry and its key role in creating desire and adding brand value. This module introduces you to brand development theory and helps you evolve your business idea into a strong brand concept with it’s own differentiating identity. By gaining insight into the importance of branding and identity in strategic decision-making, you will develop your own strategic plan as to how consumers will engage with your brand.

Product Development, Production & Global  Sourcing

In this module you will develop a clear vision of your product, service or range, together with the accompanying structure, merchandising and design plans. You will explore the product development process, service design and the supply chain in order to identify a successful product/service to market strategy.  In addition, there will be a focus on developing a network of supplier contacts in order for you to develop, produce and test first ‘prototypes’, of both products and services, during the module. An understanding of the implications of current issues, such as the impact of global sourcing and the importance of sustainability, will be developed throughout.

Semester 3

IP & Investment Readiness, part 1 & 2

Part 1: Intellectual Property (IP)
During this module you will learn the importance and role of Intellectual property for small fashion enterprises. You will gain an in-depth understanding of the implications of Intellectual Property for small fashion enterprises and formulate a clear strategy to protect your brand’s intellectual property.

Part 2: Investment Readiness
This is an introduction to venture capital and the various ways to secure financing for the growth of the company. As part of your preparation, you will pitch your business concept to a group of investors in the endeavour to persuade them of the viability of your brand’s business plan.

Product Development, Production & Global  Sourcing II

Product development & Sourcing II builds upon the knowledge from the previous module in which you explored the development process. This semester further develops your supply chain knowledge in order for you to place production through 3rd party suppliers. For service concepts, branded processes and tools will be developed. Here we convert the theory and practical knowledge from Semester 2 into a strategic and professional production plan, anticipating potential pitfalls and creating professional, workable standard templates and documents.

Collaborative unit

During the second year of the MA Fashion Enterprise Creation programme, AMFI students will collaborate with students from the London College of Fashion (LCF). AMFI students will visit London to pitch their business proposals and network with LCF students. The AMFI students will provide briefs to the LCF master students with the objective of joining forces and working together. This collaboration ensures they gain not only entrepreneurial skills in working in teams but also learn how to overcome the challenges of working from a distance.

Semester 4

The Final Master Project

Your final research project will combine your skills, gained throughout the master programme, to undertake research and critical analysis in your chosen field of interest. The research proposal defined in semester 3 will now be executed resulting in a critical and articulate analysis and paper to demonstrate not only academic rigour but also entrepreneurial insight. This research paper aims not only to deepen your knowledge but also to ultimately show to industry and investors your expertise and entrepreneurial acumen.

In semester 4 you will also continue your collaborative journey with your London College of Fashion (LCF) collaborative partner. Together you will complete a research task and develop a creative communication tool to articulate your findings. These will be presented during your final assessment and to industry during the AMFI graduation event.

This final semester also brings together the research, learning and development undertaken throughout the MA FEC to deliver and implement the final strategic business plan. The goal is simply to finalize the business plan, launch and begin operating.


‘No other master is offering an opportunity like this at the moment .’
– Jose Teunissen, Dean School of Fashion & Technology London College of Fashion; Chair ClickNL

‘The business model of an emerging fashion professional has been radically transformed over the past decade. Today’s entrepreneurs require a variety of skills to tackle the fast-paced global ecosystem they live and work in.’
– Stefan Siegel, Not Just a Label



Masterminds from leading fashion institutes, the London College of Fashion & AMFI, join forces   

During the second year of the MA Fashion Enterprise Creation programme, AMFI students will collaborate with students from the London College of Fashion (LCF). AMFI students will visit London to pitch their business proposals and network with LCF students. The AMFI students will provide briefs to the LCF master students with the objective of joining forces and working together. This collaboration ensures they gain not only entrepreneurial skills in working in teams but also learn how to overcome the challenges of working from a distance.

AMFI MA FEC Amsterdam
byAMFI Cutting Blue - April 2014_beeldamfiNL-final small

Why Amsterdam for fashion enterprise?

Amsterdam is recognised as a global hub for international orientation, entrepreneurship and the creative industries.

The city is creating a warm climate for entrepreneurs, stimulating the economic impact of Amsterdam at a regional and national level. These facts ensure that the fashion industry is at the centre of business in Amsterdam.

The European Union is continuing to provide provisions for small business, including adaptation of regulatory policies, support for internationalisation and in some instances access to attractive sources of capital.

‘The development of a Masters course that engenders knowledge creation, critical thinking, judgment and strategic decision-making while applying it simultaneously to real and current issues in creating a fashion enterprise, is a vital new approach to post-graduate education.’
-Wendy Malem, Dean of London College of Fashion Graduate Studies,
Director Centre for Fashion Enterprise

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‘It’s not about producing more of what we already have. It’s about training independent entrepreneur-researchers to create new products for new markets utilising new business models and generating local fashion business in an international context.’
-Leslie Holden, Head of Fashion and Design and AMFI MA FEC

To request more information about the programme,
please submit an inquiry.

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