General Information

reality school | facilities | mission | hva

The largest institute in the Netherlands

AMFI is currently the largest institute in the Netherlands. More than 100 lecturers teach more than 1100 students about all aspects of the fashion world. AMFI is also the only fashion institute in the Netherlands that covers the entire fashion chain. This ensures our students to have a broad perspective of the fashion industry. They choose to specialise in either Fashion & DesignFashion & Management or Fashion & Branding. AMFI offers all its programmes in Dutch as well as in English. Students graduate with a Bachelor Degree in Fashion Technology.

Reality School concept

AMFI has embraced the Reality School concept for students from all three programmes. We offer several programmes in which students develop professional products which are presented and sold in the market. For example in the Individuals or Independent Fashion Magazine programmes, in the Fashion & Visual Culture programme or by being a member of the creative team working in the by AMFI Statement Store.

Facilities

Since 1992 AMFI has been housed in its own building on the Mauritskade in Amsterdam. The building was originally the headquarters of the Amstel Brewery and many of the original historic features have been retained in this listed building. However, being a fashion institute, there are many modern features, including the multimedia library, screen-printing rooms, computer rooms, moulage rooms, fabric-testing laboratory and a sewing room with modern industrial equipment.

Mission Statement

AMFI chooses to see fashion in both industry and culture. This perspective extends the scope of fashion to the full process of design creating, production, distribution and communication. Our education considers the industrial practices of the fashion industry. This perspective covers all facets of fashion as idea, object and image and reconciles the paradox between commerce and culture.

 

Amsterdam University of Applied Sciences

AMFI is part of the Hogeschool van Amsterdam, Amsterdam University of Applied Sciences. With 45,000 students it is the largest university of applied sciences in the Netherlands. Being based in Amsterdam offers great advantages and these are well known among students. Also the closeness of the fashion industry makes the city centre the perfect base for AMFI. Many fashion companies have their (international) headquarters in Amsterdam, offering interesting work-placements for students.