byAMFI is changing! Lead by a new intern, Denise Admiraal, our Statement Store at Spui is transforming into a self-participating, dynamic platform for all AMFI students. We interviewed Denise about this exciting project.
Interview: Roanne de Kluizenaar, 2nd year Fashion & Management. Images: Roanne de Kluizenaar & byAMFI.
Denise, what would your perfect byAMFI be like?
“A truly creative spot for all the amazing creative people at AMFI. Not only the happenings within the space are dynamic but the room as well. We can watch inspiring movies/documentaries there, share thoughts at a big table, give lectures, set up exhibitions, do yoga to release the school stress or whatever you want to do! The possibilities are endless. We have the space here and we should use it wisely, profitable for every AMFI student and use it as an extension of the AMFI building.”
Tell me something about yourself, how did you become the new byAMFI intern?
“I’m a 3rd year Fashion & Branding student. Last semester I did the specialization Brands & Innovation. After that I started an internship, but soon discovered that I value social connections and being active in the field more than sitting behind a computer from 9 to 5. In the past I often took on a leading role in projects in and outside of school and during my specialization I realized that I would like to deal with all kinds of people, managing a project and set things in motion. Coincidentally I was approached by Xandra Manuputty, asking me if I was interested in helping to give other meanings to the byAMFI Statement Store. So I became the new intern of byAMFI, transforming the byAMFI platform is my internship project. I was immediately enthusiastic; I feel that I can develop my personal learning goals in this exciting yet challenging project.”
What are the plans for the transformation of byAMFI?
“I visualize a dynamic meeting spot for all AMFI students. What you currently see at AMFI is that many students are rather individualistic. Everybody is busy doing their own projects. Of course there are some partnerships during a semester, but in the end everybody stays on their own island. I hope to create a place where students from all years and all departments can come together and see how much knowledge we all share together. And realize what we can create with that knowledge! This byAMFI platform should become a project for students and by students. It must have an atmosphere where it is cozy, fun and yet a place where we can really learn something.”
Why do you think AMFI students need such a place?
“We are part of the HvA, but we are a little bit different than the rest. First of all: our school is all about fashion. It is hard to get accepted into AMFI, it is a highly recommended school and we all work very hard. I feel AMFI students need a place where we can gather our creative minds outside the walls of AMFI. A place with chill vibes where you can work on your projects and connect with fellow students at the same time.”
How will this platform influence the future fashion students?
“It will offer experiences in practice. A possibility could be to invite fashion professionals to the platform, offering changes as well. What we will do here does not necessary has to be about fashion. It can be so much more, there are so many other factors that influence fashion and fields that are connected to it. Think of the influence of the digital world, trends in food, spiritual movements, politics. This platform is not about the perfect AMFI picture – as far as there is such a thing. It is about giving room to the amazing creative minds of our students. Giving them a place where they can share and learn from each other, becoming even better future fashion professionals with more knowledge.”
You have ideas for the new byAMFI platform? Come to the Pitch Days this week! Tuesday, Wednesday and Thursday from 10am to 6pm.