by AMFI is the Statement Store of Amsterdam Fashion Institute. It offers a platform to showcase the beautiful work that is made by our students, teachers and alumni. A team of second year students from all three departments designs inspiring concepts for the interior and organises events.
by AMFI is literally AMFI’s shop window in the heart of Amsterdam city centre and a place favourably visited by professionals and fashion lovers from the creative and commercial industry.
Statement Store
Retail Concepts
AMFI Talent
Curio Stories
Our hunger for inspiration causes us to fill the by AMFI store with infinite treasures; a collection of meaningful objects, snapshots of people’s lives, eccentricities and joyful experiences. Art is mixed with science, old with new, man-made with natural.
by AMFI invites you to our contemporary cabinet of curiosities that is full of remarkable objects we borrowed from dear friends and colleagues. You can purchase items of designers still undiscovered and get inspired by the extraordinary work of Cora Verhoog, Ineke Vijn, and Idiots.
by AMFI
Spui 23
1012 WX Amsterdam
+31 (0)20 525 8133
info@byamfi.nl
Opening hours
Tue-Sat – 12-18h
Sun-Mon – Closed
Store Manager
Orpheo Jungst
orpheo@byamfi.nl
+31 (0)6 48 56 63 01
Yalda Bagher
Tessa Bosma
Juul Donkers
Sam Engelhard
Tom van Hout
Tessa de Jong
Calvin Kooiman
Romee Krommendam
Joyce van Loon
Christian Mpamo
Regina Sepp
Larissa Stange
Lotte van Uum
Milou Verhoeven
Lisa Wilts
Sarah Wissink
Mirna Everhard
ELEMENT showroom
The current concept of by AMFI focuses on iNDiViDUALS’ latest collection ELEMENT, presented at the Opening night of Amsterdam Fashion Week. Even though it’s a showroom, visitors can see, feel and try on the collection before it will go into production. Quite a unique experience! At the same time samples of last year’s collection DUALS are on sale at by AMFI.
X-MEsS
In spite of your best efforts to make everything go according to plan during Christmas, there is always something out of the ordinary happening at this time of the year. No matter what the festive season throws at you this year, by AMFI is here to help you with the two things that are most important – the gifts you buy and the clothes you wear!
The Incubator
The Incubator concept is about the mysterious and inspiring world of future fashion; exploring smart fibers and fabrics and the influence of technology on fashion.
First of August
by AMFI meets the world of First of August (FoA), a blog created by Karlijn Boersma on August 1st, 2010. First of August is raw documentation of artistic life. Karlijn Boersma searches for the true identity of individuals based on their interest and activities.
The Archive
The Archive presents and sells selected items of iNDiViDUALS clothing from past collections. The brand is a platform for fashion creativity. It features a changing collective of young creatives that contribute their own chapter to a continuing fashion story.
TIGER DRAGON SLAYERS from the Underworld
TIGER DRAGON SLAYERS plays with extreme proportions in materials, silhouettes and prints. The magazine looks beyond the mainstream and highlights all the outstanding fashion, intriguing people and outrageous ideas in the creative industry. TIGER DRAGON SLAYERS are bold, outstanding and ready to pounce.
DUALS showroom
A showroom with the iNDiViDUALS autumn/winter 2012 collection DUALS for retailers and press. In this collection the iNDiViDUALS brand reacts with passion and force to today’s society with a raw street wear collection, full of references to the city and to a nomadic lifestyle.
ANT fashion magazine
ANT fashion magazine celebrates personal passions of creative talents and features the pleasantly obsessed. ANT fashion magazine focuses on the international fashion scene and devotees of independent fashion magazines worldwide. A world of creative talent and their slightly neurotic urge of creating is being examined
10×10
iNDiViDUALS opens Fashion Week Downtown, the public programme of the Amsterdam Fashion Week, with the installation ’10×10′, based on ten iconic elements that characterize the brand.
Devine Madness
Strong opposites dominate this concept. Each image tells a different story; divine butterflies, raw meat elevated into jewellery, pressed fruit on a tender girl’s face and elegant moss growing out of a pair of trousers. All images are created by AMFI students following the Fashion & Visual Culture programme; exploring the boundaries of fashion photography.
Souvenir
Souvenir brings back to childhood memories. The concept is inspired by Martine Johanna’s art and current illustrations. Symbols and organic shapes, but also fashion and art, the planet, life, love and death, are sources of inspiration to Martine Johanna, also teaching at AMFI.
ODD Magazine
Odd is a personal magazine that focuses on the lives of international fashion professionals. Based on the six degrees of separation theory, the magazine explores six connections between seven people’s lives and styles. These seven key people are the core for a magazine about fashion and photography inspired by personal stories about creative life – in a little bit of an odd style.
The STORE
THE STORE W10,40m x L11,25m x H2,96m, four walls, floor and a ceiling, 35m3 filled with oxygen and dreams. THE STORE grasps things people love and puts them together in the net of its concepts. THE STORE thinks in colours that don’t yet exist, and creates forms that don’t limit.
SOME DREAM OF RUNNING AWAY
Ever dreamt of running away to the circus? The iNDiViDUALS Spring/Summer 2011 collection is all about capturing the essence of lightness. A sensation of being launched from a cloud-high trapeze. Finding safety in dangerous altitudes, while leaving all inhibitions behind. For a moment everything is possible.
Satara/Groeikas
During the first period the sustainable fashion label and non-profit organisation Satara is the main focus of this concept. Satara stimulates underprivileged women in India to become socially and financially independent. The collection of Satara is designed by AMFI Design graduates Lotte Biermasz, Sofie Claes and Tuija Mantyla. In the second period the concept evolves into ‘Groeikas’ in which collaborations and sustainability come together. The interior and assortment keep growing constantly.
Peek-A-Blue Peek
A Blue creates an environment in which indigo gives a surreal feeling to the world of an inspired fashion student. A shaped student room with endless incentives and surprises; a room which breaths passion and energy. The creation of jeans products with each its own story. Think of one-of-a-kind jeans designed by AMFI students and jewellery inspired by jeans.
