Introducing new AMFI teacher Jacqueline Ritchie
People written on Jun 3, 2011
What do you do for AMFI? I have only recently (since April 1st) joined AMFI as a lecturer in Product Development for the Fashion & Management department. I have a job for three days a week and work mainly with the 3rd and 4th year students in the specialization programmes. What is your background? I have...
New AMFI-director Souraya Bouwmans-Sarraf
People written on Apr 6, 2011
Hanneke Overdiep interviews Souraya Bouwmans-Sarraf, the new director of AMFI as from January 2011. ‘Fashion is an expression of yourself. That interests me. And I’m interested in designers. I don’t have a favourite brand; I like to put my own combinations together. My wardrobe has changed since I started working here, it’s less stiff and serious...
Individuals: creation 10
People written on Apr 5, 2011
In January of this year the AMFI-brand Individuals celebrated its tenth season and hosted the opening event of the Downtown programme of the Amsterdam Fashion Week at the By AMFI Statement Store. A few days later the brand presented its new collection La Petite Mort to 800 fashionisti at the Westergasfabriek. This brand, this education...
