People – AMFI http://amfi.nl Amsterdam Fashion Institute Tue, 18 Sep 2018 10:55:16 +0000 en-US hourly 1 AMFI NEXT GRADUATE PROFILES – Part Two http://amfi.nl/amfi-next-graduate-profiles-part-two/ Thu, 19 Jul 2018 11:05:24 +0000 http://amfi.nl/?p=19658 Written by Elizabeth Thomas   Graduation is over! The very final step of our students AMFI career has come to an end but marks the beginning of a new chapter. […]

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Written by Elizabeth Thomas

 
Graduation is over! The very final step of our students AMFI career has come to an end but marks the beginning of a new chapter. We sat down with 6 graduates for one last time to reflect on their time here and what is to come in the future.
 
Name Marlies Reukers
 
Department Fashion & Design
 
Best AMFI experience Hypercraft! It was where my digital fascination came out and found what I really wanted to do. Possibly an even better experience would be my exchange to New Zealand.
 
Biggest reality check Being confronted with my own perfectionism. I really want to strive for the best so I put the bar high for myself which is a good and bad thing. It’s all part of the learning process for me.
 
Internship Damien Ravn, a Norwegian designer based in Antwerp. It was very focussed on technical design and pattern making. He makes these crazy constructions and I’m a really technical designer so I really wanted to learn more about it.
 
Graduation project Focussing on virtual design, Marlies created her own collection in the digital world creating everything digitally and then physically as well. ‘For me it wasn’t complete without the physical garments, I think thats the whole interesting party about translating virtual garments to physical garments. There are many things that can go wrong in that step so in the end it was like making 2 collections at the same time which was stressful but I’m very glad I did it because I learned so much in my last semester at AMFI.’
 
Looking at how to optimise comfort and implementing freedom of movement in different constructions she used only block patterns without  any side seams or shoulder seams. Instead her seams go all around the body according to the body to improve dynamics and listen to the body.
 

Plans for near future I’m going to work at PVH and I’m still developing my own work as well by entering into competitions.

Virtual render in Daz (avatar) and Clo (clothing), merged in Photoshop 1
 
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Photography by Inge Tiemans and Virtual rendering by Marlies Reukers

 


 

Name Kim Schoenmakers
 
Department Fashion & Management
 
Best AMFI experience The fact that you get so many possibilities to go on exchange and build your network internationally. AMFI also has a lot of connections with large and small brands so you really have a lot of opportunities here.
 
Biggest reality check My internship. At AMFI you learn how to implement everything but in real life you realise how needed the skills are that you have learned. The stress level in the fashion industry is pretty high so it when I received positive reactions at Adidas about how I work under pressure it clear how AMFI prepared me. What AMFI taught me and a lot of us is that you have to keep going and know how to deal with stress.
 
Internship I did my internship at Adidas working as a product developer in their outdoor department specific to sports performance. I worked a lot together with the management and design department which gave me a broad view to the possibilities within such a company like Adidas. It actually brought me to my future goal which is to do a masters to be a part of their future team who look at 5-10 year goals.
 
Graduation project Kim explored how to enhance the consumer experience in brick and mortar stores through 3D virtual garment presentation. She had the ultimate goal to digitise the fashion industry from concept to consumer (focussing on 3D/VR/AR). Starting over a year ago during the minor 3D hypercraft, Kim worked together with designer Marlies in implementing 3D virtual designs with real life consumer experiences.
 
Plans for near future I’m going to do my masters in Strategic and Innovation Management now in Groningen for 2 years, and write my thesis on Adidas with the end goal of working there.
 
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Virtual rendering by Kim Schoenmakers

 


 

Name Eva Lancere de kam
 
Department Fashion & Management
 
Best AMFI experience A collection of the inspiring excursion trips we went on to Berlin, Paris and Istanbul. My best experiences happened during the flexible program where I specialized as the General Manager of iNDiViDUALS GEN24. These international trips and experiences showed me the diversity of the fashion industry.
 
Biggest reality check The start of AMFI! I was one of the youngest students at AMFI I was always determined to study International Fashion Management and become a product developer.  As I’ve been told, success begins with two beliefs: That the future can be better than the present, and that you have the power to make it so.
 
Internship I was assistant product developer at luxury brand ROKSANDA. There I experienced the intriguing and fast pace high end fashion environment, working on collections showed during London Fashion Week.
 
Graduation project By researching 3D body scanning Eva enhances the online shopping experience. The innovation behind 3D body scanning is embedded in the way we perceive and derive body measurements. In an expanding digital world this technology is expected to develop near and farina the mid to high end fashion segment resulting in a more sustainable fashion environment, transparent and responsive customer centered approach.
 
Plans for near future I will study a masters and continue specializing in strategic management and 3D product development for luxury fashion brands and am open for suiting projects and job opportunities to put my knowledge into action.
 
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Eva Lancere de Kams final exposition

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AMFI NEXT GRADUATE PROFILES – Part One http://amfi.nl/amfi-next-graduate-profiles-part-one/ Thu, 19 Jul 2018 10:48:53 +0000 http://amfi.nl/?p=19647 Written by Elizabeth Thomas   Graduation is over! The very final step of our students AMFI career has come to an end but marks the beginning of a new chapter. […]

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Written by Elizabeth Thomas

 
Graduation is over! The very final step of our students AMFI career has come to an end but marks the beginning of a new chapter. We sat down with 6 graduates for one last time to reflect on their time here and what is to come in the future.
 
Name Katja Mihalova
 
Department Fashion & Branding
 
Internship I did my internship at LTH JKT LA. When I started there it was a start up company and when I left everything was up and running which was great to see.
 
Graduation project The Cool Fool Starter Pack is a creative approach on merchandising recording artist Gus Dapperton. Upon realising there was a disconnect between Gus Dapperton and his fan base, Katja developed a campaign that brings this artist to life in more ways than one. In collaboration with Goodwill and used clothing, she produced a sustainable and fashionable You’ll never want to be ordinary ever again.
 
Best AMFI experience The visual culture minor, the process of making a fashion video was really great because it’s not very often have that opportunity to mix fashion and film.
 
Biggest reality check during AMFI Embracing sleepless nights! And developing an eye for detail working up to the industry standard.
 
Plans for the near future I’m looking into working in Peru for Raymisa and further developing myself in film and as an art director.
 
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Katja Mihalovas final exposition, photography by Selwyn Evers

 


 

Name Justus Benjamin de Jong
 
Department Fashion & Branding
 
Internship I did my internship at Wink, an experimental advertisement agency and concept developer.
 
Best AMFI experience My Graduation project for sure. I enjoyed every single moment. My advice to give anyone who is about to partake in this project, is to choose something that is very near and personal to you. And also something that everyone will know so they can give their own value to the brand.
 
Biggest reality check during AMFI Don’t make things too complex, go to the core and ask yourself the question “what do I want to tell?”. You have to be careful you don’t get tunnel vision.
 
Graduation project Techstyles is a modular line extension to LEGO wear. It is designed by taking the future into consideration, focussing on generation Alpha by encouraging children to learn as they play and stimulate them to explore their own identity and style. ‘Bring a lego character to life. Nowadays children wish to be batman and superman, but with this product they can be super batman.
 
Plans for near future Pitching this research project to LEGO in Denmark!
 
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concept by Joost, photography by Christopher Pugmire

 


 

Name Layla Brizzio Brentar and Natalie Boeri van der Zee
 
Department Fashion & Design
 
Best AMFI experience Graduation! Because we got to do it together and got to do something we really wanted to do with a lot more liberty. There are no rules set for graduation as long as you make a statement and prove the relevance and your intentions. Then you have more wiggle room as long as you are convincing. It was a nice experience to do it together, it was the dream from the beginning. We got so much done together that for graduation it was a huge success and we enjoyed the process a lot. Sometimes when you’re working alone and you hit a wall you don’t know how to go further, but if you have someone else there you never really get stuck if you have that support.
 
Biggest reality check during AMFI I think right now after graduation. We’re not really students anymore, what now?
 
Internship Layla did her internship at Totem in Bali  Natali did hers at Chalayan in London
 
Graduation project A lot is a brand that develops mirrored collections out of sustainable and overstock materials. It’s starting point was sustainability viewed by a street wear approach that addresses a child of the world. The girls believe sustainability should be a given and at the core of the idea not just an extra. And that it should be cool! Though a statement on sustainability is just as important this dynamic duo wanted to make it more approachable so people could relate to it in a special way.
 
Plans for near future We’re open to new projects as a duo and working with new brands and designers and trying to find solutions to the problems they have. Sustainability is such a heavy word now for brands but we want to push forward the idea of having fun with it.
 
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Layla and Nathalies final collection, photography by Matt Parfitt

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Irene Sparreboom (Director AMFI) has left http://amfi.nl/irene-sparreboom-director-amfi-left/ Tue, 17 Jul 2018 15:04:27 +0000 http://amfi.nl/?p=19640 Irene Sparreboom, who was until recently AMFI’s ad-interim director, has moved on to her new position as (ad-interim) dean of the faculty digital media and creative industry. The process to […]

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Irene Sparreboom, who was until recently AMFI’s ad-interim director, has moved on to her new position as (ad-interim) dean of the faculty digital media and creative industry. The process to find a new, suitable director for AMFI is up and running.

If you’re curious and want to know more about the vacancy, you can find it here.

Until the perfect candidate is found, the AMFI MT will temporarily take over all tasks.

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The end of my career http://amfi.nl/the-end-of-my-career/ Tue, 17 Jul 2018 12:49:11 +0000 http://amfi.nl/?p=19625 Written by Elizabeth Thomas   This July I graduated from the Amsterdam Fashion Institute, studying in the Branding department. A little over one fifth of my life has been spent […]

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Written by Elizabeth Thomas

 

This July I graduated from the Amsterdam Fashion Institute, studying in the Branding department. A little over one fifth of my life has been spent in these halls and can be said they were best and worst of times, but nonetheless it is time to say farewell.

 

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Elizabeths final exposition of her graduation project at AMFI NEXT 2018.

 

This summer opens a new chapter in my career and closes that of my AMFI career. Navigating my way through high school in one of the smallest countries in Europe, I was told to dismiss the idea of a bachelors in fashion. I mean, what is that really? Well, it turns out it’s a lot. It literally shapes how we identify ourselves and others, but also paves the way towards a future where creativity meets innovation. These have not been the easiest 4 years of my life, but they definitely have been rewarding. As I sign off, here is my personal message to all you funky fashion hungry students out there. Be it 1st or 4th year, and everything in-between.

 

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Rejoicing in the handing of Garment Magazine with Editorial Branding minor co-ordinator Frank Jurgens and fellow student Rachel Douglas.

 

Dear intake students, breathe. At this point we’re feeling you out as much as you’re feeling us out. You got an eye for detail and a mind that won’t quit? Do you partake in heavy arts and crafts? Are you frustrated or enamoured with this billion dollar industry? Us too! Just make us believe it and we’ll go from there. And a little portfolio never hurt nobody.

 

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Content from Sponsored magazine project semester 3, art directed by Elizabeth Thomas photography by Shannon Kanhai

 

Dear anyone who knows the colour wheel, I know you have learned about primary colours in grade school but you are not above that at AMFI. No no no. You will not only master colour and form, but most importantly you will learn to disrupt the norm. Fashion and art is a language we continue to learn in this 4 year career, but you can only fail if you do not continue the learning curve. Which brings me to my next point.

 

Much like age, size and weight, I have learned to not shrink myself down to a number. Personal learning curves are more important than a sole grade. Though personal goals are great and you should always be motivated to achieve something, do not compare yourself to others, especially others grades. Instead, push yourself and really reflect on your work. What went wrong or did you do well? What can you do different next time? In the end it comes down to how you, and others view yourself as a fashion professional and in that sense the ball is always in your court.

 

Dear future graduation students, savour this moment! This was an extremely hyped up semester for a lot of stressful reasons but in hindsight it was by far the most special. It is not every day or even year that you get the final say in how a project is to be researched, concepted and executed. It’s also not every day that you get so much feedback from industry professionals and are surrounded by inspiring peers who brighten up any hallway or lecture. Those short 20 weeks are your moment to throw yourself from the AMFI nest and into the ‘real world’, where there is no quality coaching feedback moment or intercom voice telling you to leave the library at 8:30pm.

 

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Farewell AMFI!

 

This Summer I’m flying from the AMFI nest but I’m not sure where I’m landing. Just know this; I’ve got plans for in 5 years and plans for tonight.

 

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Prestigious Prizes for AMFI Alumni Lisi and Sarah http://amfi.nl/prestigious-prizes-amfi-alumni-lisi-sarah/ Wed, 09 May 2018 09:17:30 +0000 http://amfi.nl/?p=19463 During the Hyères International Festival of Fashion and Photography, not one, but two AMFI alumni were rewarded with a prestigious prize. The festival is, since the business for several designers […]

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During the Hyères International Festival of Fashion and Photography, not one, but two AMFI alumni were rewarded with a prestigious prize. The festival is, since the business for several designers attending became booming, one of those “must visits” for the fashion industry. Some even say that what the Cannes Film Festival is for the movie industry, Hyères is for those who can count themselves as the best of the best within the fashion fields.

 

The contest became even more important – for the Dutchies at least – when Victor & Rolf were praised for their collection and received an award. But Hyères is not only an important contest for all who want to make it in fashion, it’s also one of the oldest festivals where fashion is the main topic. The first edition took place in 1985 and ever since, the main goal of the Festival is to encourage young (and old!) creatives to show their unique vision on fashion and the world in general!

 

 

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This year, the prize of the City of Hyères, or better known as the Hyères audience award, went to “our own” Sarah Bruylant for her 19th century pointillist inspired collection with gracious, bright but big balloon-shaped dresses.

 

The Première Vision Grand Prize, went to designer duo BOTTER, or separately known as Rushemy Botter and Lisi Herrebrugh. You might recognize the name Lisi Herrebrugh, because she also is an AMFI alumni. BOTTER’s menswear collection was inspired by the mutual heritage of Botter and Herrebrugh (Caribbean) and pointed out cultural and environmental issues poured into colorful designs with a good doses of humor. The collection was bright, innovative and styled to perfection. Please notice the nice addition of inflatable toys, fishnets and (S)hell logos for making a statement concerning climate change, global warming and other –most worrying- earth issues. Not only is this message actual and touching, the message is also very human and real. BOTTER receives, among many other prizes, 15,000 euros and is going to collaborate with Chanel’s Métiers d’Art division.

 

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Veganism meets fashion http://amfi.nl/veganism-meets-fashion/ Sun, 22 Apr 2018 17:23:00 +0000 http://amfi.nl/?p=19427 At AMFI, we often talk about our dreams and plans after graduating. Every student has some ideas for their own career. After our graduation all doors are open but it […]

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At AMFI, we often talk about our dreams and plans after graduating. Every student has some ideas for their own career. After our graduation all doors are open but it takes time and patience to find the right place in the varied fashion industry. But where could we go to in the future? In the upcoming months, we will present a series about AMFI graduates who have left the school some years ago and who have successfully gained a foothold in the fashion industry.

 

Article by first year International Fashion & Branding student Janna Hämpke.

 

One of them is Dena Simaite. She studied Fashion and Management at AMFI and graduated in 2015. Dena enjoyed her time at AMFI although she still remembers the stressful life of a fashion student. But even though, she appreciated all the aspects AMFI taught her on a theoretical and practical level helping her to manage her own brand “Noumenon” today. Dena knows well how difficult the entrance into the fashion industry can appear as a fashion student but she is convinced that everybody will find their own place in the fashion industry as we all have our own unique gifts and talents.

 

Photo 1 (1)

Dena’s concept development of the previous collection.

 

While studying at AMFI, Dena wrote a fashion blog giving her the possibilities to have a look into the fashion industry, outside of AMFI,  and to get in contact with photographers and models. After her graduation she decided to create her own vegan brand called Noumenon, inspired by the Noumenal world of the German philosopher Kant. Veganism in fashion, a subject Dena has always been fascinated by, was also the topic of her graduation project. By combining ethics and aesthetics, Dena wants to create cruelty-free, durable, but contemporary fashion that is influenced by the 80s and 90s and underlines femininity in a softly elegant way.

 

In 2016 she finally launched her womenswear brand. In an elegant, white showroom near the Prinsengracht, she presents her collections with modern and minimalistic cuts in warm colours to her customers. With the help of two interns Dena manages her fashion brand everyday. She has to update her website regularly, organise the shippings, taxes and invoices, update the stock list, negotiate the prices and keep contact with magazines which are interested in presenting her outfits in their editorials. Dana also creates the concepts and designs of the collections by herself.  They are made of plant-based, cruelty-free and environmentally friendly fabrics, all produced in Europe. Dena describes that for small brands, such as Noumeno”, it is not always easy to find sustainable factories in Europe which have relatively low minimum order quantities. While launching her vegan brand in the fashion market she also noticed the difficulty to find a good balance between being sustainable and producing high-quality, durable fashion, but still offering seasonal, trendy garments in the way that stores request it nowadays.

 

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Noumenon’s simply elegant showroom invites to try on the new collection.

 

During her working day, the young entrepreneur enjoys meeting interesting new clients and inspiring people working in the sustainable industry. Dena has the impression that the sustainable industry is less competitive than the fast fashion industry. Brands support each other and are often open for collaborations.

 

In April, her brand Noumenon will open a pop-up store in downtown Los Angeles. In the future, Dena can imagine to open her own retail store. Moreover, she would like to launch her first menswear collection in the upcoming years.

 

We are curious to follow the further successful development of Dena’s brand Noumenon. The story of Noumenon is just beginning!

 

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The lookbooks of the previous two collections.

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AMFI (ex)students will present their work at Masters of LXRY http://amfi.nl/amfi-exstudents-will-present-work-masters-lxry/ Fri, 24 Nov 2017 12:25:36 +0000 http://amfi.nl/?p=18993   Masters of LXRY  is a prestigious premium lifestyle event in Europe.  It’s a pop-up city of luxury that was founded on quality, craftsmanship and uniqueness. This year’s edition of Masters of LXRY […]

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Masters-of-LXRY-2017-campagnebeeld-by-Rahi-Rezvani

 

Masters of LXRY  is a prestigious premium lifestyle event in Europe.  It’s a pop-up city of luxury that was founded on quality, craftsmanship and uniqueness. This year’s edition of Masters of LXRY is all about design; it pays homage to Dutch design talent.

Eleven of our (ex)students will show their designs during the five day fair. Three* of them will also show their designs during the catwalk show on ‘Fabulous Friday’, starting at 5.30 pm and one** of them will show on Saturday “Night of the Stars” 7.30-8.00 pm.

 

 

Alumnus Deborah Leeser will have her ‘Choices’ collection displayed at the stand of Gassan.


Opening Hours

Thursday the 7th of December 20.00 to 01.00h (invitation only)
Friday the 8th of December 13.00 to 22.00h
Saturday the 9th of December 12.00 to 22.00h
Sunday the 10th of December 11.00 to 21.00h
Monday the 11th of December 12.00 to 19.00h (Business Monday)

Ticket Price

Order at LXRY.NL,  € 40 p.p.p.d. (Friday, Saturday and Sunday), € 45 at the door
Order at LXRY.NL, € 45 p.p.p.d. (Monday), € 50 at the door

Dress code
Thursday: strictly Black Tie
Friday to Sunday: strictly Tenue de Ville
Monday: strictly Business Suit

 

Up-to-date programmes for all days and evenings can be found at www.lxry.nl.

 

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Spice It Up! #ReformingReformation http://amfi.nl/spice-it-up-reformingreformation/ Wed, 25 Oct 2017 10:14:08 +0000 http://amfi.nl/?p=18874 After an inspiring morning of capturing speeches, it was time to actively involve! The afternoon programme of Beyondblahblah was filled with many workshops hosted by different brands and companies. All […]

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After an inspiring morning of capturing speeches, it was time to actively involve! The afternoon programme of Beyondblahblah was filled with many workshops hosted by different brands and companies. All participants were confronted with concrete challenges the brands or companies are currently facing. These mainly focused on how to close the final stage of the circular model, which we found out emerged as quite a task during our brainstorming.

 

Article  by Annika Langhammer,  Second Year Int. Fashion & Management. Photography by Nina Albada Jelgersma.

 

Credits to Nina Albada Jelgersma

Different ways to approach take-back systems!

I had the chance to take part in the Reformation workshop, which was all about how to create an easy and environmentally friendly take back system without forgetting the fun aspect of it. Kathleen Talbot, VP Sustainability at Reformation, flew in from Los Angeles to allow us an insight in their existing structures as well as their future vision. We were lucky to have her as our guidance during the workshop as she answered all upcoming questions immediately.

Kathleen Talbot, VP Sustainability at Reformation Credits to Nina Albada Jelgersma

Kathleen Talbot, VP Sustainability at Reformation.

The workshop consisted out of experienced industry people, young entrepreneurs, AMFI teachers and AMFI students. The emerging innovative spirit was incredible. Over three hours, industry and students worked hand in hand to create solutions and catchy strategies to achieve customer awareness and engagement. No matter if experienced or relatively new to the industry, the ideas went wild! From Virtual Reality Apps to the more common influencer strategies, we had a lot of fun and pushed each other’s ideas beyond limits.

 

Keeping in mind that we had to create a realistic concept, we decided on creating a brand ambassador network, which consists of interested persons who will obtain a training by Reformation. That training will enable them to repair and resell clothes through their own Instagram Page as well as in the ‘Reformer Reformation App’. This way possible customers can constantly see what the ambassador has in stock and where to find them. You can either bring back your garment for reparation or you get rid of it and instead you get 15% of your next purchase which can be cashed at the ambassador directly or in the Reformation online shop. If the trained person has an overstock, it is possible to send these garments back to Reformation, who will consequently recycle them. With our solution we tried to create an effortless way of returning with the idea of getting something back in return without forgetting the fun, cool part of it.

 

Time to Pitch | Credits to Nina Albada Jelgersma

Time to Pitch!

After our workshop session, all of the teams had to pitch their strongest concept to the other groups. Really creative and entertaining methods of presentation filled everybody with energy as it was the end of a long inspiring day. After the jury nominated the best pitch, with the most catchy and yet most realistic idea, we had the chance to exchange our impressions of the day and network.

As much as I learned again at this year’s ‘Beyond Blah Blah’, I realized how important it is to get the message out there. So let us huddle up, stop the BlahBlah and spread the idea of a more circular and conscious system. Looking forward to the next year!!

Ending the day with a 'high 15' from Vanessa Belleau | Credits to Nina Albada Jelgersma

Ending the day with a ‘high 15’ from Vanessa Belleau.

 

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Beyond the blahblah http://amfi.nl/beyond-the-blahblah/ Tue, 24 Oct 2017 07:57:13 +0000 http://amfi.nl/?p=18859 Beyond Green is the annual symposium on the future of fashion organized by the Amsterdam Fashion Institute (AMFI) and since three years together with Circle Economy. HEMA was the sponsor and host of […]

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Beyond Green is the annual symposium on the future of fashion organized by the Amsterdam Fashion Institute (AMFI) and since three years together with Circle Economy. HEMA was the sponsor and host of this great event at its headquarter on the NDSM werf. Beyond Green uses the collective power of students and industry players to tackle critical issues throughout the fashion system. While the ‘why’ of circularity is generally understood, the ‘how’ remains largely unanswered.  So that is why last Friday’s theme was ‘Beyond the blahblah’.

L-R: Leslie Holden (AMFI), Adriana Hoppenbrouwer-Perreira (HEMA), Harald Friedl (Circle Economy) and Hélène Smits

L-R: Leslie Holden (AMFI), Adriana Hoppenbrouwer-Perreira (HEMA), Harald Friedl (Circle Economy) and Hélène Smits

Eva Ronhaar, head of sustainability at HEMA, spoke about how sustainability is a priority and an ongoing process for the company. HEMA’s marketing director, Adriana Hoppenbrouwer-Perreira, explained how being a producer, retailer and brand at the same time, asks for a synergy and importance to incorporate sustainability in all three. It is therefore also included into their core values: better products for everyone, better conduct of business and better work and social conditions.

 

First speaker of the morning was the energizing and inspiring Vanessa Belleau, Head of Fashion and Home Shopper Marketing UK at the Walt Disney Company. She emphasized on the importance of a real and simple message, that focusses on attention. The ‘3D’s’ can help with this: 1) Deconstruct. We can’t do it all so choose something. In general people don’t care about sustainability so focus on the ‘be’. 2) Disrupt. Be brave, take risks and be vulnerable. Third is Develop. Develop the simple and clear message that focusses on action. Next up was AMFI alumnus Robbert Wefers-Bettink, co-founder of Dick Moby. He told about sourcing recycled materials and about the long search to the best material they could use. Quality, sustainability and price of the glasses had to be in balance. Dick Moby’s credo is “Quality is key, sustainability is king” and its mission to reduce plastic pollution. Reformation’s VP Operations & Sustainability Kathleen Tabot, said that the ease of use is at the basis of success. Reformation sources sustainable fabrics and vintage garments, while incorporating better practices throughout the supply chain. Example of this is their End-of-life recycling service, that picks up the clothing you don’t want any more up, free of cost.

 

“80% of the time we only wear 20% of our clothes”. Suzanne Smulders, AMFI alumnus and co-founder of LENA the fashion library, started her speech with a clear statement. By subscribing to LENA, you save money, space and the planet. If you have a never ending wardrobe and nothing to wear, LENA is the place for you. Laura Hunter, Futerra’s Head of Copy, stated that we have to write a new narrative for circularity. She said that with hope and optimism, 95% of the change is in the hands of humanity. Next on the stage was Neliana Fuenmayor, who started A Transparent Company with the idea that the lack of transparency withholds the consumer from making informed decisions. This company gives advice to companies who want to know more about transparency in the fashion industry. Last but not least was Gwen Cunningham, responsible for the Textiles Program at Circle Economy and teacher at AMFI regarding sustainability. According to her, the ‘it is what it is’ mentality lies at the core of the seemingly incapability of today’s society, to assertively react on the change that is needed. Circular intent in a linear world is only possible when a collaborative cross-supply chain approach is used.

Robbert Wefers-Bettink (Dick Moby) Gwen Cunningham (Circle Economy & AMFI)

Apart from the charming Robbert, this morning was not only an acme in circular insight, but also in the visibility of powerful women.  In the afternoon, expert-led workshops on company-specific challenges took place for the next generation of motivated fashion professionals and seasoned industry pros. A report by one of our students of the afternoon  can be found here.

More than 5000 garments were assembled for the Fibersort All attendees got this sticker

Article written by Carly Hubregtse

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Interview with AMFI alumnus Emilie Sobels in V!VA http://amfi.nl/interview-alumnus-emilie-sobels-viva/ Wed, 13 Sep 2017 09:29:16 +0000 http://amfi.nl/?p=18676 Interwiew with Emilie Sobels in V!VA magazine (in Dutch). Author:  Sanne Eijkelestam and photographer: Lotte Manou van Wely.    

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Interwiew with Emilie Sobels in V!VA magazine (in Dutch).

Author:  Sanne Eijkelestam and photographer: Lotte Manou van Wely.

Emilie Sobels Viva 03-2017_Pagina_1

Emilie Sobels Viva 03-2017_Pagina_2

 

 

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