Archive | Products

Isabel de Kievit (left) and Lindsey van Welzen (right)

Turning yourself into a brand

In the fourth semester of the Branding programme the students go on a more psychological route. Through the Brand Me project the students learn a lot  about themselves and about […]

HUUB - 3D Virtual Prototyping - 3D Hypercraft AMFI 2016

3D Hypercraft & Lectra Awards 2016

Each semester AMFI organizes the Lectra Awards, a way to recognise the talent in our 3D Hypercraft programme. sat down with a few of this year’s prize winners to […]

Triptiek 2016 Catwalk

Experience Fashion: Triptiek 2016

Triptiek is an annual AMFI project involving the entire second-year class, over 270 students from all around the world. At Het Sieraad on 3 February a synergy of design, branding and […]

Fashion & Visual Culture - Fashion Films 2016

Fashion Films for a New Generation

Ten weeks, seven film crews. In January Het Ketelhuis premiered the fashion films created by students of AMFI’s Fashion & Visual Culture programme. Each is a story inspired by the latest collection of […]

PHOTO © 2016 TEAM PETER STIGTER -Christiaan de Vries Fashion Design

The New Authority – Fashion & Design

On January 11,  fifteen fashion designers presented their graduation concepts and collections at the Kromhouthal in Amsterdam.  The graduating group, aptly named The New Authority, boldly departed from what we know to be […]


Great love doesn’t come easy

A reflection on first year, by second-year International Fashion & Branding student Hannah Woods. We students all feel the passion for AMFI every day. We work hard, and we love […]

Steve Jobs - Fashion Inde

You Are What You Wear

Often the fashion industry is treated superficially, yet our relationship with clothing runs deep. Using Steve Jobs as a case study, this article illustrates how clothes communicate and why people […]


iNDiViDUALS about to launch S/S 16 caught up with some students making their mark on the fashion world with iNDiVIDUALS. Tonight S/S 16 will be presented on the runway. This article zooms in on the experiences of […]