Blog: Brands & Identity kick-off
Projects written on May 16, 2012
It was literally at the end of the world where our programme Brands&Identity kicked-off; Wongema, a place where creatives can come together to share their ideas in a different way. We, a group third year Fashion & Branding students, travelled to the upmost Northern point of Groningen to work on a creative assignment for two...
Blog: and the oscar goes to…
Projects written on May 3, 2012
The announcement was made two weeks ago, but congratulations to TIGER DRAGON SLAYERS from the Underworld! They were the chosen favourite by the judges, but also most of the audience who came to visit the magazine presentations were a fan of this winning magazine. Going back a couple of weeks. Once the printing of the...
Kelsey Scheepers wins award with design WarChild
Projects written on Apr 26, 2012
On 18 and 19 April a group of AMFI students competed in the Student Award during the Safety & Fashion @Work fair. In a live atelier they each designed an outfit for the WarChild promo team whilst working together with coaches from five corporate fashion companies: De Berkel, Company Fits, Emergo Textile Projects, Kwintet Solutions...
Blog: competing with the clock
Projects written on Mar 28, 2012
The end of the first half of the Magazine Programme is nearing. I can feel the sweat drops forming on my forehead, and my muscle tensing in my shoulders. I can’t believe it. Time has flown by, and soon enough our baby will be handed in and the judges will make their decision. But my...
Blog: square mag fixates itself
Projects written on Mar 8, 2012
After an insanely inspiring photo styling class, we all dived into our own photo shoots and developed the basis, which we let metamorphose into something we could use for our magazine. Marta and I were so enthusiastic and excited about our upcoming photo shoot that when d-day finally arrived, we ran around like headless chickens...
Blog: take one and two, three is up to you
Projects written on Feb 27, 2012
Always having been interested in the creation of a new innovative magazine concept, I dove into the Magazine programme at AMFI. We’ve been given ten weeks to produce our own magazine based on our fashion vision, in groups of six. This includes photo shoot productions, written articles and developing a unique look and feel. Four...
