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Joanne-Zonderland-byAMFI Store

Joanne @ byAMFI

One morning after a birthday party Joanne was drowsily rounding the corner by the pasta sauce in Albert Heijn when suddenly she encountered none other than Frank Wijlens. Moments from […]

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Fashion & food – we are what we wear

Last night byAMFI changed its skin once again for the opening of the new concept Cutting Blue which focuses on conscious denim consumption. After a hunger-induced discussion about fast food, […]

By Kiersten Hay 001

Are you skirting with me?

This will be the last post on Garment, as the Independent Fashion Magazine programme has come to an end. On Saturday the 6th of July we celebrated our creation in […]

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It’s X-MESS time

Last Saturday by AMFI presented the new store concept ‘X-MESS’. Inspired by the season, the concept team of by AMFI came up with a new way of looking at Christmas. […]

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