Projects – AMFI http://amfi.nl Amsterdam Fashion Institute Thu, 04 Jul 2019 11:37:14 +0000 en-US hourly 1 32314050 GARMENT connects underwear with your own desires and fantasies http://amfi.nl/garment-2019/ Fri, 21 Jun 2019 08:53:01 +0000 http://amfi.nl/?p=20153 Hi,   Glad to notice you’ve found your way to our little bubble on the internet. With GARMENT 2019, The Underwear Issue, we found a way for you to splash […]

The post GARMENT connects underwear with your own desires and fantasies appeared first on AMFI.

]]>

Hi,
 
Glad to notice you’ve found your way to our little bubble on the internet. With GARMENT 2019, The Underwear Issue, we found a way for you to splash into your daydreams. For a moment we take you to the realm of self-exploration and tactile explosions.
 
Underwear are the items of clothing we wear closest to the skin. This makes us share an intimate relationship with them. Yet we tend to let that relationship be manipulated by the mass media. Think about examples, such as body positivity and the rise of the fitness freaks. Eventually, they’ll have an effect upon your opinion and state of mind.
 
GARMENT connects your underwear with your own desires and fantasies. This unexplored playground is the ultimate world to represent in a fashion magazine because we believe that underwear is the most fundamental layer for self-expression.
 
LAUNCH
 
GARMENT 2019 will have an immersive launch event on the Veronica Schip, the 27th of June from 7PM to 11PM. The event will feature live illustrations, a Virtual Reality experience and a chance to buy the freshly printed GARMENT Magazine. But above all, you can meet the team and celebrate the birth of this new issue with us!

 

https://vimeo.com/341317687

NewNakedness

The post GARMENT connects underwear with your own desires and fantasies appeared first on AMFI.

]]>
20153
Join one of AMFI’s Summer Courses on the Future of Fashion http://amfi.nl/join-one-amfis-summer-courses-future-fashion/ Mon, 01 Apr 2019 10:32:46 +0000 http://amfi.nl/?p=20096 „Be part of the change of paradigm in Fashion…“ … and join AMFI’s summer course – Virtual Fashion Design: The New Real   Digital craftsmanship is a skill that gains […]

The post Join one of AMFI’s Summer Courses on the Future of Fashion appeared first on AMFI.

]]>

„Be part of the change of paradigm in Fashion…“ … and join AMFI’s summer course – Virtual Fashion Design: The New Real

 

Digital craftsmanship is a skill that gains more and more importance in the 21st century when sustainable thinking is more essential than ever. This summer you have the chance to turn your design ideas and visions into 3D simulations and learn more about the newest state of art technology.

 

This summer course teaches you within 14 days how to translate your visions into garment designs, virtual prototypes and last but not a least a final 3D presentation. Apart from hands-on workshops you can expect guest lectures from professionals of the fashion industry, next to field trips to fashion companies, lectures and current exhibitions around Amsterdam. On top of that you get the chance to make a professional body scan and will be introduced to the VR/AR Atelier.
 
This course is open for all, but if you are a second year Design student and want to be part of the change of paradigm in fashion, apply before the 1st of May 2019! The summer school starts from 1st of July 2019 and with completing it you not only get credited with 3 ECTS but also a certificate for completing this course.

 

To apply and get more information on the program, please visit this site.

 

 

„Be a change maker in the Fashion Game …“ … and join the AMFI’s summer course – Future Fashion Business

 

The days of the old fashion systems we are used to are over and great change is finally coming. We want You to actively be a part of what will forever reverse our industry and together create a better, sustainable future! Wherever you see your future-self within this industry, this summer program helps you to actually realize that dream and make a difference, as there is no time for us to lose!

 

By joining this 14-days summer course you will get the opportunity to meet professionals of the fashion industries that coach you to define and scale your visions. By collaborating with companies and work hand in hand with your peers, you have the possibility to translate your innovative ideas into a product. By finally pitching your results in front of an experienced panel you get the chance to start building your way into the industry.

 

This course is open for all, but if you are a second year Management student and want to be a change maker in the fashion game, apply before the 1st of May 2019! The summer school starts from 1st July 2019 and with completing it you not only get credited with 3 ECTS but also a certificate for completing this course.

 

To apply and get more information on the program, please visit this site.

The post Join one of AMFI’s Summer Courses on the Future of Fashion appeared first on AMFI.

]]>
20096
A NIGHT TO REMEMBER – AMFI GALA 2019 http://amfi.nl/night-remember-amfi-gala-2019/ Wed, 13 Mar 2019 17:23:12 +0000 http://amfi.nl/?p=20079   Article by Carlijn van Ingen Pictures by Nero Image   On the 1st of February, the Koepelkerk opened its doors for 400 guests in order to celebrate the first […]

The post A NIGHT TO REMEMBER – AMFI GALA 2019 appeared first on AMFI.

]]>


 

Article by Carlijn van Ingen
Pictures by Nero Image

 

On the 1st of February, the Koepelkerk opened its doors for 400 guests in order to celebrate the first AMFI gala together. Organised by students for students, the night was all about forgetting upcoming deadlines, celebrating our successes and getting to know each other better. It was a truly magical night that lived up to its expectations and to its theme; Alexander McQueen.

 

 

EXPERIENCE/ENTERTAINMENT
As the first guests started walking in at 20:00 o’clock, Greenfield opened the night with live jazz music. While sipping on a free cocktail, most guests started exploring the location. As mentioned before, the AMFI gala was held at the Koepelkerk; a 17th-century church in the historical heart of Amsterdam. The other guests either started dancing to the music, taking photo’s at the photo booth or started up a conversation. The angelic location together with the soulful sounds emphasized the theme of the evening and set us off to a great start. Around 22:00 o’clock, all of the students were inside and after an inspiring speech of COC, DJ Kastkaar started playing his music. He moved the guests towards the dancefloor and together we danced into a night that was going to be unforgettable.  

 

 

DRESSED TO IMMORTALIZE:
The gala was a homage to Alexander McQueen, the British designer and couturier that is well-known for his extravagant and dramatic style. All guests were invited to feel free to dress and express themselves in every way they love. Under the wings of McQueen’s creative spirit, they showed up in their most extravagant outfits. All of these incredible fashion moments have been captured beautifully by various photographers. The results can be found on the event’s Facebook page.

 

COC AMSTERDAM:
The gala was held in collaboration with COC Amsterdam, a non-profit organisation that fights for equal rights within the LGTBQ society. It is the first and biggest organization, which is celebrating its 73rd birthday now. Because AMFI believes in doing good for others, every ticket that has been bought is helping the organization grow further.) 

 

 

The events team of the gala promised us ‘’a night full of love, madness, incredible fashion moments, entertainment and drinks while dancing the night away.’’ We’ve gotten all of that, and even more. Next to the love and freedom everybody felt, it was a great opportunity to get to know our fellow students outside of school situations. The first AMFI gala has been a great success, and it will hopefully be followed by many more.

 

 

The post A NIGHT TO REMEMBER – AMFI GALA 2019 appeared first on AMFI.

]]>
20079
Why these AMFI students are joining the Climate March http://amfi.nl/amfi-students-joining-climate-march/ Mon, 04 Mar 2019 19:14:39 +0000 http://amfi.nl/?p=20071 As a fashion community the only trend we should be looking at right now is climate change, and that’s why we’re making a call to action! March 10th will mark […]

The post Why these AMFI students are joining the Climate March appeared first on AMFI.

]]>

As a fashion community the only trend we should be looking at right now is climate change, and that’s why we’re making a call to action! March 10th will mark the Netherlands’ biggest climate mobilisation, here’s why we’re joining and why we think you should join us too.

 

Article by Hello Goodbuy

 

We’re a group of AMFI students who believe it’s time for the fashion community to unite and show solidarity with the global climate justice movement. That the fashion industry is one of the most polluting industries in the world, we all know by now. However, even though many companies within the fashion industry are proving to be committed to sustainability, we have yet to see real far-reaching changes at the scale that is necessary. We don’t just want ethical fashion, we want ethical fashion to be the norm and not the exception or the luxury.

 

 

In response to the climate crisis a change must happen on all levels, from individual- as well as industry wide practices. But a few brands changing their business models, and a handful of well-educated fashionistas we’re not going to put an end to overconsumption. Now it’s time to look towards our world leaders. It’s time for them to take responsibility, show leadership and to be visionary. Only when working together on an individual, industry and governmental level, can real far-reaching changes for good be made for the fashion industry and the wider world.

 

We’re joining the Climate March to demand the Dutch government to take bold decisions, and to find real solutions where the biggest polluters such as the fossil fuel industry are held accountable.

 

The climate doesn’t wait until you graduate, so join us on March 10! You can find all the information here!

The post Why these AMFI students are joining the Climate March appeared first on AMFI.

]]>
20071
COC AMSTERDAM X AMFI GALA http://amfi.nl/coc-amsterdam-x-amfi-gala/ Thu, 31 Jan 2019 13:14:40 +0000 http://amfi.nl/?p=19952 If you haven’t been living under a rock, or in AMFI terms, under process books, you might have seen that on the first of February, the AMFI gala 2019 will […]

The post COC AMSTERDAM X AMFI GALA appeared first on AMFI.

]]>

If you haven’t been living under a rock, or in AMFI terms, under process books, you might have seen that on the first of February, the AMFI gala 2019 will take place. We are really excited that we can announce our sponsor this year, COC Amsterdam! This is an NGO (non-governmental organization) fighting for LHBTI+ rights, which we as amfi.nl totally support.

 

by Loeka de Vries

 

 

COC Amsterdam and its surroundings are committed to LHBTI + emancipation in the Amsterdam region. They make sure they support gay men and lesbian woman, but also bisexuals, transgenders, intersex people and queers.

 

They make themselves and LHBTI+ people visible, as this is the first step they are taking to promote social acceptance. COC Amsterdam draws attention to the diversity within the LHBTI+ community, which is one of their main priorities.

 

COC Amsterdam has their focus on five themes: Advocacy, Meeting & Empowerment, Safety, Information and Care & Welfare. The organization consists of only volunteers, about 150!

 

COC Amsterdam organizes various activities, for instance, the AmsterdamPinkPanel, which is a collaboration between COC Amsterdam and the Research Institute for Psychology at the University of Amsterdam. The aim of the panel is to give the lesbian, gay, bisexual and transgender (LHBT+) community a voice and to be independent from other research institutions.

Respect2Love, a community for lesbian, gay, bisexual and transgender (LHBT+) young people with a bicultural background. They understand that if your environment does not accept you as you are, it is not easy to be yourself.

TransUnited, a group for transgender people working on the visibility of the multicultural transgender community in the Netherlands. And much more activities making sure everybody has a place to go and feel like they are being heard and supported.

 

As a special guest, the secretariat from COC will give us a speech about COC and awareness amongst the younger generation at the AMFI Gala on February 1st.

If you find yourself needing support or you maybe want to volunteer and help, check their website: www.cocamsterdam.nl for all the information you need.

The post COC AMSTERDAM X AMFI GALA appeared first on AMFI.

]]>
19952
AMFI x H&M http://amfi.nl/amfi-x-hm/ Fri, 18 Jan 2019 11:05:28 +0000 http://amfi.nl/?p=19935 The second year design students who spent hours of their time sewing and sketching, no sleep, crappy food and probably shed a few tears, showed their designs at a fashion […]

The post AMFI x H&M appeared first on AMFI.

]]>

The second year design students who spent hours of their time sewing and sketching, no sleep, crappy food and probably shed a few tears, showed their designs at a fashion show the 17th of December. The show was held at ‘the Floor’ at the KSH building. There was a big crowd full of family, friends, students, the teachers and even a few members of the H&M design and pattern team.

by Esther Havinga

 

Models and designers waiting for the rehearsals before the show.

The designs are based on a division line from H&M, such as H&M Women, H&M Men, Divided Girls or Divided Boys. Within the group, there is one concept that each student translates in their own personal and creative way. It was interesting to see, how one collection appears as coherent, even though the designs incorporated individual aspects, take the choice of colors, type of silhouette or which you can see in the details.

 

An important subject during this project was sustainability, which the students had to think about and connect with their design. It is important to show, how you can design on a sustainable level to get more knowledge, but also inspire others. Think about using recycled materials, low or even no waste, multifunctional, natural dying or collections made out of one material.   

 

Last minute adjustments, before the show can start.

You could sense the rush, pressure and maybe a little bit of fear. A few minutes before the show, the designers backstage were working on last minute adjustments such as sewing the last details for perfection, steaming the clothes so it is representative. There was stress, chaos and excitement from the designers, as the models. Being backstage, to look at all the work they have made and to support the students gave, even me, a stress but proud feeling.

At the end, the students pulled it off and the show was impressive. Glamour with attitude is, how I would describe it. The designs were showed in collections,  where the music and models fit perfectly with the clothes that were created.

 

Walking the runway hand in hand: designers and models wearing their designs, at the end of the show.

The show was made by both, Dutch and international students. Every part was interesting to look at because of the variety between the collections that kept your attention. One collection had their focus on the playfulness from the old game ‘Scooby doo’, where another collection had something mysterious because of the masks they were wearing.

AMFI x H&M Divided girls

This was a type of fashion show, where you walked away with a feeling that you came for something good, something new and inspiring.

The importance of this show was highlighted by the representatives of H&M’s design team, who were following the students and their work during this process.

 

AMFI xH&M MEN
Designers and the models wearing their design, proud and relieved after the show.

The post AMFI x H&M appeared first on AMFI.

]]>
19935
Hong Kong Diary Tim van Brussel http://amfi.nl/3-hong-kong-diary-tim-van-brussel/ Wed, 05 Dec 2018 11:53:59 +0000 http://amfi.nl/?p=19850 Our Hong Kong diary is from Tim van Brussel (20 years old), a third year International Fashion and Management student who’s following his internship at the Manfree company in mainland […]

The post Hong Kong Diary Tim van Brussel appeared first on AMFI.

]]>

Our Hong Kong diary is from Tim van Brussel (20 years old), a third year International Fashion and Management student who’s following his internship at the Manfree company in mainland China.

 

Why did you choose for the specialization ‘international production’?

When I started at AMFI, I heard about this specialization in the first year and it immediately took my interest. During the time composing my flexible program, I heard about it again, and I decided to sign myself in. Honestly, not knowing exactly what it was and how it would turn out. I wanted to see new cultures and countries and engage in new experiences. As well, I wanted to develop myself in Asia, specifically China due to its booming influence on the world and industry. After my exchange semester in Hong Kong, it felt as a logical follow up. Now, I can say it was one of my best decisions to choose for international production both personal and career wise.

 

Skyline Shanghai

How is living and working in China?

I am working in a factory, which is located Fengqiao town. This is a small village next to Zhuji city. It takes around two hours to get to Shanghai with a high-speed train. Working in this small village is interesting in every way. The villagers are not used to foreigners, and the life here is much more simple and slow compared to Hong Kong. The whole village is based on the fashion and textile industry and almost everyone works in this. There are factories for dying, weaving mills, jeans, suits and any other garment you could think of. The days are long for the workers from 7 AM till 7PM, and they have only two days free a month. A working salary of 17 euros a day is not uncommon here.

 

What are your responsibilities in this internship?

The factory needs a code of conduct, an ISO9000 and an ISO14000. I made the code of conduct for the company here, and I help with the whole process from A-Z while getting the ISO’s. As well, the company would like to get a BSCI at the start of 2019, which I prepare. The factory just moved, and I help with improving efficiency and observing if the new factory needs improvements regarding the production process. Preparing samples and quality checks are my weekly tasks. Besides this the owner of the factory takes me with him to many factories and all of his meetings.

 

What are the biggest differences between Amsterdam and China (Fengqiao Town)?

Everything in every way is different. In Amsterdam you have to watch out for the many bicycles during your way to school, and here I have to watch out that I do not step in dangerous animals such as snakes. Also, China is extremely busy, and in my opinion Chinese can be very rude. They will stare at you, because you are foreigner, and will not stop watching you until you left.

 

 

Common protection against the sun while driving.

 

Could you describe the Chinese culture?

It’s the opposite of the Dutch culture. Dutch people are very individualistic and Chinese are much more collectivistic, which means that in Holland it is embraced to be yourself in the best form and way. In China, people want to belong to a group. As well, Chinese are in my Westernized opinion very unhygienic and loud.  I am used to hear super loud burping, slurping, and gurgling. Also eating with chopsticks started to be my second nature.

Good to know for many is that the Chinese food we know in Holland, is not the real Chinese food. Pig brains, chicken feet, pig noses and feet, strange never seen before fishes and organs of every existing animal; I have had it all. Chinese are also extremely hospitable. My fellow student Diana and I, get every day fruit, cookies and other things. We are allowed to have lunch and dinner with the family here, and nothing is too much for them.

 

What is the added value to study and work in China and Hong Kong?

China is growing and becoming more and more important in the world. This means that it will be very likely that you have to work with Chinese later in your career. In my opinion it will come extremely powerful for your career if you know how to work with Chinese, and that you know their culture. Whenever you are at a business dinner later, you know what to order in a Chinese restaurant, and as well know how to eat it. That you might speak a few words of Mandarin could break or make a business deal. This internship is the best way to learn it all.

Besides this, If you want to develop yourself personally, this internship is right for you. You have to leave everything that you are used to back in the Netherlands, get out of your comfort zone and do only things every day that you’re not familiar with. This is not always easy, and for sure sometimes you will let some tears, but the person at the end has so much more experience and knowledge about him or herself, which you won’t get somewhere else.

 

View on the production of dog clothes.

Do you have any tips or guidelines for (future) students who are considering this specialization?

You have to be extremely open minded and flexible. Nothing will be the same and you need to be prepared for this. Be prepared that you will not find many Western things, and that no one speaks English. I can highly recommend coming here with the mindset to try everything, and to do everything new. This mindset will bring you the farest. If you show your interest and passion in China, they are only extremely happy to show you even more. Last tip: Never, ever forget to bring wet tissues and normal tissues. You do not know when this will get in handy. Trust me.

 

If you want to know more, don’t hesitate to contact me! – Tim van Brussel

 


Worker in the suit factory. Safety rules do not exist here and working with 14cm heels is allowed.

The post Hong Kong Diary Tim van Brussel appeared first on AMFI.

]]>
19850
Sorry you didn’t make it to the guestlist… http://amfi.nl/sorry-didnt-make-guestlist/ Fri, 23 Nov 2018 17:40:28 +0000 http://amfi.nl/?p=19838 After a 10 month break, AMFI’s fashion label iNDiViDUALS was back and ready to change the industry. Generation 25’s collection launch turned into the most sought after event of the […]

The post Sorry you didn’t make it to the guestlist… appeared first on AMFI.

]]>

After a 10 month break, AMFI’s fashion label iNDiViDUALS was back and ready to change the industry. Generation 25’s collection launch turned into the most sought after event of the city – but no one attended. This is what happened…

 

221f90fa-8679-4369-8f32-142303e5d3cc

The post Sorry you didn’t make it to the guestlist… appeared first on AMFI.

]]>
19838
Experiencing Amsterdam’s Museums At Night http://amfi.nl/experiencing-amsterdams-museums-night/ Tue, 20 Nov 2018 09:54:22 +0000 http://amfi.nl/?p=19820 Since 2002, every first Saturday of November, collective N8 organises the ‘’Museumnacht’’. This year, over 50 museums and cultural institutions opened their doors from 19:00-02:00 o’clock and created a special […]

The post Experiencing Amsterdam’s Museums At Night appeared first on AMFI.

]]>

Since 2002, every first Saturday of November, collective N8 organises the ‘’Museumnacht’’. This year, over 50 museums and cultural institutions opened their doors from 19:00-02:00 o’clock and created a special programme inspired by their permanent collection and/or temporary exhibitions. Next to art, the programme included music, drinks, food, performances, workshops and lots of fun! They strive to reach out to a young, diverse audience and stimulate them to visit museums and cultural institutions more often, while motivating young creatives by giving them a stage.  

 

By Carlijn van Ingen 

 

Overall experience
Museumnacht is  the perfect place to connect with other young creatives and get inspired, while having lots of fun. Next to perceiving artworks, museums invited you to get creative yourself through the use of different workshops linked to their current exhibitions. Every museum had a party going on where you could enjoy music, get yourself a drink and meet new and interesting people.
Since the participating museums are spread around Amsterdam and the event is crowded, I didn’t get to see everything I wanted to see. My advice would be to plan your route beforehand and otherwise use your free repeat visit to see the exhibition you missed.

 

museumnacht campagneCampaign images of museum night 2018 shot by Elza Jo Reenen. From left to right expressing the individual experience of museums, the group feeling of museum night and the connections you make during it.

 

TNO X STEDELIJK MUSEUM
This year, the young, Dutch clothing brand TNO (standing for The New Originals), took over part of the Stedelijk Museum. Their programme consisted of a collection presentation with visuals from Youp Wehnes, an event with live music, various DJ’s and an interactive art experience.

 

Next to their own programme at the Stedelijk Museum, TNO also made the designs for the official merchandise of the Museumnacht 2018. They invited three young artists to make the designs, which are inspired by the participating museums. The end result consists of three T-shirt designs that showcase the exotic plants of the Hortus, the architecture of Museum Het Schip and the materials and textures of Tassenmuseum Hendrikje. The designs can be bought in TNO’s store at Zeedijk 60 in Amsterdam, or online https://www.theneworiginals.eu/collections/fall-winter-17.

 

 

Other interesting events:

  • NEMO Science Center offers multiple interactive exhibits that are fun to explore
  • Participate in the canal boat tour that is hosted by Museum Het Grachtenhuis
  • Explore the magical gardens of Hortus and get warm and cosy in their greenhouses
  • Silent disco at Rijksmuseum

image1 (9)

Party at the Rembrandt Museum during museum night.

Tickets
If this article caught your interest and you would like to visit the Museumnacht next year, you can buy your tickets at https://museumnacht.amsterdam/ from October 2019. Tickets cost €19,95 and give you access to all the participating museums, a discount to some particular after parties and a free repeat visit to one of the museums that participated in the event. Be aware that you can only purchase the tickets through Ideal, so you might need help from a Dutch friend if you don’t have a local bank account. A different option is buying second hand tickets on websites such as Ticket Swap. A Museumkaart or iAmsterdam card is not valid for this event. The tickets tend to sell out fast, so be on time! Next year Museumnacht will be extra special, since they will be celebrating their 20th anniversary.

 

 

 

The post Experiencing Amsterdam’s Museums At Night appeared first on AMFI.

]]>
19820
Pitching a New Marketing Campaign to Converse http://amfi.nl/summer-mentorship-converse/ Mon, 05 Nov 2018 17:09:35 +0000 http://amfi.nl/?p=19767 One thing we didn’t expect from this summer was to be invited by the Vice President of Marketing Converse Europe, for a week-long mentorship with the brand. And we would […]

The post Pitching a New Marketing Campaign to Converse appeared first on AMFI.

]]>

One thing we didn’t expect from this summer was to be invited by the Vice President of Marketing Converse Europe, for a week-long mentorship with the brand. And we would have never believed, at the start of the school semester, we would be sitting around the table with the Converse team, discussing the communication strategy for the next quarter. Not only that but we would be invited as special guests to pitch our very own ideas for the upcoming campaign.

By Roxanne van Zanden and Kathelijn Samuels 

4Outside of the Converse headquarters in London.

We might not have expected this dream opportunity but we both felt we were suitably prepared. At the start of our specialization, we deep-dived into the semester by entering the D&AD new blood awards. These awards give you the chance to show to the creative industries what you and/or your group are capable of. Big brands such as Adidas or organisations like the WWF share a brief with a real business challenge. Winning a yellow pencil award truly marks you out as one of the best. It can be the start of your future.

 

2

Exploring the origin of the Chuck.

The D&AD awards were the perfect try-out for what came further down the road of our specialization, working with actual fashion brand industry briefs. The class was divided by brief and our own challenge was; “to help reconnect the teen female in London to the Chuck Taylor, using the key communication message all the stories are true” with a mobile-first campaign. After ten weeks of brainstorming, creative thinking, designing, and editing we were finally ready with a solution. All six groups working on the Converse brief visited the HQ in July to pitch to an illustrious panel of Converse Europe team members – the VP of Marketing Adrian Fenech, Brand Director Claudia Calori and Brand Design Lead Danicha Leliveld. It was an amazing opportunity to get some very valuable feedback from professionals in the actual working field.

 

Since our campaign idea was chosen as the best solution, the VP of Marketing invited us for a week mentorship in the holidays and to share our idea to the rest of the team. This purpose of this week was to learn how a creative idea would move forward from the pitch stage. We met with every member of the Marketing team including meetings with the Head of Culture and Entertainment – Rens van Mackelenbergh, who’s in charge of influencers. As well as other inspiring team members working in communications and retail to learn how the different functions work together in order to release a campaign in the market.

 

We had to pitch again, this time to the whole Converse brand/marketing team and it was just as nerve-wracking the second time around to convince the professionals of our idea. Afterwards, we had some personal one-to-one meetings with them and received feedback from different perspectives on our concept. Since we had made a 3-minute video we were able to show our research and thoughts in a short amount of time.  With every member being an expert in a different field, the feedback was diverse and on all the angles of what you actually need to think of while creating a real-life campaign for a brand.

 

3

Insights into the pitch of the campaign idea.

After the meetings, we also got the chance to attend the monthly marketing “stand –up” meeting. It was very inspiring to see the VP of Marketing explaining all the stories and strategies behind the different campaigns and to learn how the brand plans all the communication stages throughout the quarter. What was really amazing to hear in this presentation was the fact that Converse and our own idea were so aligned. So, we might actually see some of our work come to life!

And, last but not least… We got seated by the Head of Culture and Entertainment – which means that we actually got treated as if we were some very important influencers ourselves, including access to the storage room to find us some clothes and our own Chucks!

 

1
Joyful after digging into the depths of the exclusive Converse storage.

The post Pitching a New Marketing Campaign to Converse appeared first on AMFI.

]]>
19767