Stephanie Barbian 2nd Year Fashion & Management student
The 2nd year Fashion & Design student’s aim was to find the balance between their assigned luxury brand and the sportswear brand Nike, which would result in a perfect “Clash”.
The student’s latest project was called Studio, in which design students are positioned as commercial designers within the four brands Gucci, Balenciaga, Marni and Versace. After researching, building concepts and designing collections, Clash brands uniting both the values of the mother brand and the values of the sportswear brand Nike were established. The outcomes were shown to the students, teachers and public on the annual Clash Show at Kohnstammhuis.
Eight Fashion & Design Students were selected to share their ideas behind the concept and the design.
Kateryna Boiko – Marni men
“My group and I worked according to a self-created trend forecast. We chose the 90s, which perfectly combines the balance of serious but also playful designs. The collection is a lot about Marni connected with Nike’s street feel. We were not thinking about economical shapes or innovative materials, the feel counted the most for us. All my garments have a ¾ length aiming to give the wearer the possibility to wear them any time. Our approach on sustainability was the inspiration of using production leftovers from the original brands resulting in trading and reusing fabrics within my Clash group.”
Kim van den Brule – Marni women – denim
“I used the high-fashion way of constructing pattern. I made a bodysuit of denim, which was really challenging since a bodysuit always needs to fit well and my selection of fabric is special in that case. What is really cool about Marni, is the timelessness. While researching the collections, body silhouettes and exciting prints were always present, however everything can be mixed with each other. My group and I took over these values for our Clash brand and combined it with comfort and innovation; Nike’s brand values. The result of this is high fashion with a streetwear feel. As an addition to my designs, I created sunglasses and jewellery made out of PVC by using the laser cut. What I find interesting about the laser cut is that I was able to create my accessories without any waste.”
Maud Op’t Land – Marni women
“What I especially like about this project is the combination of the heritage of a luxury brand with a sportswear brand, which is known by everybody. For me it was most important to look at the mother brand Marni, I wanted to create something special but still wearable matching the Nike perspective. Marni stands for a recognizable colour combination and exaggerated elements. My outfit includes really long sleeves and a silhouette inspired by Marni. Next to that, the inspiration of Marni is also noticeable in the usage of polka dots, which in my case are three-dimensional pompoms placed all over my pants. Nike is about multifunctionality and comfort; in my outfit the jacket is reversible and my pockets are detachable, which gives the wearer more options to wear the outfit.”
Wannes Akop – Versace men
“The Clash project really fits to the Zeitgeist of fashion right now. A lot of brands start with this trend; it is all about mixing high end with high street. For me, the combination Versace and Nike was achieved throughout finishing. If I think about Versace, I picture shine and glamour, which is not really up to my alley but by applying foil which melts on fabrics a shiny texture was created. What I link with Nike is the need of being visible when doing sports, reflective band is attached to my design as a detail reminding of Nike. The detachability of a garment plays a huge role in my collection. My bomber jacket is originally attached to the pants through zippers, giving the wearer the total freedom to create any style he wants. For me, the idea of sustainability comes down to multipurpose and detachability.”