This 20-week minor programme offers third and fourth-year students from Design, Management and Branding an immersive and in-depth focus on the world of denim.
A crossover between education and business, the activities build skills in craftsmanship as well as an understanding of innovation – right in the heart of the jeans capital of the world, Amsterdam.
Alumnus Kitty Deesker nominated for HvA Research Award Final Dec 1 2015
AMFI partners up for Amsterdam Denim Days April 2015
Fashion Award in iSKO’s Denim Marketing Competition for iSKOOL 2015.
‘Denim VIPs pitch in to AMFI’s KAPOW Project’ – May 2014 Sportswear International
‘Denim city headquarters vestigt zich in Amsterdam’ – Amsterdam Economic Board
Research and analysis of fashion, fit and finish to generate actionable insights.
Innovating denim on the basis
of fabric, form and function.
Translating the collection and brand into a consumer-facing commercial outcome.
Students with a passion for denim have the opportunity to work directly with and for the industry, including development of a seasonal sub-branded range of fabrics and/or garments. Visiting major industry trade fairs, international manufacturing facilities and workshops with industry specialists, gurus and ‘Denim heads’ are all part of the package.
Guido Kerssens (Coordination & Production)
Sean Chiles (Coordination & Design)
Fiona Cullen (Denim Design Team Lead)
Jo Watson (Denim Branding Team Lead)
Kings of Indigo
Red Wing Shoes
Susie Breuer (Blue is the New Black)
Piet de Boer
Ondrej Turek (Tommy Hilfiger)
Jan ten Hartogh