This 20-week minor programme offers third and fourth-year students from Design, Management and Branding an immersive and in-depth focus on the world of denim.

A crossover between education and business, the activities build skills in craftsmanship as well as an understanding of innovation – right in the heart of the denim capital of the world, Amsterdam.

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washes & finishes workshop


Research and analysis of fashion, fit and finish to generate actionable insights.



Innovating denim on the basis
of fabric, form and function.



Translating the collection and brand into a consumer-facing commercial outcome.

Programme info

Students with a passion for denim have the opportunity to work directly with and for the industry, including development of a seasonal sub-branded range of fabrics and/or garments. Visiting major industry trade fairs, international manufacturing facilities and workshops with industry specialists, gurus and ‘Denim heads’ are all part of the package.

AMFI Denim participated in the Kingpins Show and the Blueprint trade fair.

Denim city headquarters vestigt zich in Amsterdam’ – Amsterdam Economic Board

Guido Kerssens (Coordination & Production)

Sean Chiles (Coordination & Design)

Fiona Cullen (Denim Design Team Lead)

Jo Watson (Denim Branding Team Lead)



Kings of Indigo

Levi’s XX

Eroğlu Giyim


Red Wing Shoes

OVS Industry

Susie Breuer (Blue is the New Black)

Piet de Boer

Ondrej Turek (Tommy Hilfiger)

Jan ten Hartogh

denim news