Dirk Reynders new director of Amsterdam Fashion Institute

Dirk Reynders has been appointed the new director of Amsterdam Fashion Institute (AMFI) with effect from 1 February 2019. Located in the Dutch capital, the renowned fashion institute is part of Amsterdam University of Applied Sciences (AUAS). The Faculty of Digital Media and Creative Industries (FDMCI) is delighted at Dr Reynders’ appointment.


Dr Dirk Reynders (b. Bilzen, 1980) is known both in the Netherlands and abroad as an experienced lecturer and guest speaker. He has made his mark mainly in the media and communication field. A native of Flanders, Reynders’ current appointments include lecturing in visual communication both at Belgium’s Luca School of Arts (where he is programme manager in the Visual and Liberal Arts Department) and at Zuyd University of Applied Sciences in the Netherlands (where he also heads the international Master’s track in Intercultural Media and Innovation).


Commenting on the appointment, Reynders said: ‘I am looking forward to investing my own energy and enthusiasm in supporting the brilliant AMFI team in their ambitions to continue growing and raising the Institute’s profile in the fields of art, creative technology and entrepreneurship.’


Reynders obtained his PhD in Media and Communication Sciences at Free University of Brussels (VUB) in 2012. In the past, he completed two Master’s degrees: the one in Visual Culture at VUB (graduating cum laude), the other in Film Studies and Visual Culture at the University of Antwerp.


Reynders will succeed Irene Sparreboom, who was director of AMFI until 1 July 2018.


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