AMFI http://amfi.nl Amsterdam Fashion Institute Fri, 10 Nov 2017 10:24:31 +0000 en-US hourly 1 Fiona Hesse in Folia http://amfi.nl/fiona-hesse-folia/ Fri, 10 Nov 2017 10:24:31 +0000 http://amfi.nl/?p=18949 Fiona Hesse, 3rd year Fashion and Design student is featured in Folia. Fiona is not only part of this generation iNDiViDUALS, but is also working hard on her own Mixtape collection. You […]

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Fiona Hesse, 3rd year Fashion and Design student is featured in Folia. Fiona is not only part of this generation iNDiViDUALS, but is also working hard on her own Mixtape collection. You can read the interview here (in Dutch).

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Snap together for animals http://amfi.nl/snap-together-animals-2/ Wed, 08 Nov 2017 14:16:52 +0000 http://amfi.nl/?p=18926 Third year Fashion & Branding students Violette van den Berg and Aron Meier won the ‘New Blood’ Award at D&AD (Global Association for Creative Advertising & Design Awards) with a campaign for […]

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Third year Fashion & Branding students Violette van den Berg and Aron Meier won the ‘New Blood’ Award at D&AD (Global Association for Creative Advertising & Design Awards) with a campaign for the NGO brand and anti- fur organization – ‘Resepect for Animals’. Their campaign is feautred on the Trend Tablet website.

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Watch the promo video here:
 

 

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AMFI op 36e plek in Global Fashion School Rankings 2017 http://amfi.nl/amfi-op-36e-plek-global-fashion-school-rankings-2017/ Tue, 31 Oct 2017 12:11:59 +0000 http://amfi.nl/?p=18899   Vandaag zijn de ‘Global Fashion School Rankings 2017’ van de Engelse website Business of Fashion gepubliceerd. AMFI heeft daarin de 36e plek weten te bemachtigen. De uitkomst betekent een […]

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Vandaag zijn de ‘Global Fashion School Rankings 2017’ van de Engelse website Business of Fashion gepubliceerd. AMFI heeft daarin de 36e plek weten te bemachtigen. De uitkomst betekent een stijging ten opzichte van vorig jaar, waarin wij op de 42e plek stonden. We staan in de top 20 van Europa.
 
Irene Sparreboom, directeur van AMFI: “Ik ben trots op de resultaten die de AMFI medewerkers en studenten hebben bereikt. Het is mooi om te zien dat deze resultaten ook internationaal erkenning krijgen.”
 
We zijn erg tevreden over het feit dat al onze studenten hun stages afronden en zich klaar voelen om te werken in de mode-industrie door het inzetten van aangeleerde vaardigheden zoals netwerken, presenteren en specialisaties. We zijn voortdurend bezig om ons onderwijs en facilitaire voorzieningen te verbeteren, om aan de huidige en toekomstige eisen van onze studenten te voldoen. De BoF ranking is gebaseerd op feedback van meer dan 10.000 studenten en alumni.
 
Central Saint Martins in Londen staat op de eerste plek, gevolgd door de New Yorkse Parsons School of Design en de Royal Academy of Fine Arts uit Antwerpen.

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Today the ‘Global Fashion School Rankings 2017’ of the English website the Business of Fashion, was published. AMFI has been ranked 36th place in the world, last year we were 42nd.  In Europe we are in the top 20. 
 
Irene Sparreboom, director of AMFI: “I am proud of the results which are achieved by AMFI employees and students. It is good to see that these results get international recognition as well”.
 
We are delighted that BoF has identified the fact that all our students completing internships during their studies, felt prepared for the industry due to emphasis on aspects like networking, presentation skills and specializations. We continue to improve our facilities and education provision to meet the current and future demands of our students. The BoF ranking is based on feedback from over 10.000 students and alumni.
 
Central Saint Martins from London is the first one on the list, followed by Parsons School of Design from New York and Antwerp’s’ Royal Academy of Fine Arts.
 
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Spice It Up! #ReformingReformation http://amfi.nl/spice-it-up-reformingreformation/ Wed, 25 Oct 2017 10:14:08 +0000 http://amfi.nl/?p=18874 After an inspiring morning of capturing speeches, it was time to actively involve! The afternoon programme of Beyondblahblah was filled with many workshops hosted by different brands and companies. All […]

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After an inspiring morning of capturing speeches, it was time to actively involve! The afternoon programme of Beyondblahblah was filled with many workshops hosted by different brands and companies. All participants were confronted with concrete challenges the brands or companies are currently facing. These mainly focused on how to close the final stage of the circular model, which we found out emerged as quite a task during our brainstorming.

 

Article  by Annika Langhammer,  Second Year Int. Fashion & Management. Photography by Nina Albada Jelgersma.

 

Credits to Nina Albada Jelgersma

Different ways to approach take-back systems!

I had the chance to take part in the Reformation workshop, which was all about how to create an easy and environmentally friendly take back system without forgetting the fun aspect of it. Kathleen Talbot, VP Sustainability at Reformation, flew in from Los Angeles to allow us an insight in their existing structures as well as their future vision. We were lucky to have her as our guidance during the workshop as she answered all upcoming questions immediately.

Kathleen Talbot, VP Sustainability at Reformation Credits to Nina Albada Jelgersma

Kathleen Talbot, VP Sustainability at Reformation.

The workshop consisted out of experienced industry people, young entrepreneurs, AMFI teachers and AMFI students. The emerging innovative spirit was incredible. Over three hours, industry and students worked hand in hand to create solutions and catchy strategies to achieve customer awareness and engagement. No matter if experienced or relatively new to the industry, the ideas went wild! From Virtual Reality Apps to the more common influencer strategies, we had a lot of fun and pushed each other’s ideas beyond limits.

 

Keeping in mind that we had to create a realistic concept, we decided on creating a brand ambassador network, which consists of interested persons who will obtain a training by Reformation. That training will enable them to repair and resell clothes through their own Instagram Page as well as in the ‘Reformer Reformation App’. This way possible customers can constantly see what the ambassador has in stock and where to find them. You can either bring back your garment for reparation or you get rid of it and instead you get 15% of your next purchase which can be cashed at the ambassador directly or in the Reformation online shop. If the trained person has an overstock, it is possible to send these garments back to Reformation, who will consequently recycle them. With our solution we tried to create an effortless way of returning with the idea of getting something back in return without forgetting the fun, cool part of it.

 

Time to Pitch | Credits to Nina Albada Jelgersma

Time to Pitch!

After our workshop session, all of the teams had to pitch their strongest concept to the other groups. Really creative and entertaining methods of presentation filled everybody with energy as it was the end of a long inspiring day. After the jury nominated the best pitch, with the most catchy and yet most realistic idea, we had the chance to exchange our impressions of the day and network.

As much as I learned again at this year’s ‘Beyond Blah Blah’, I realized how important it is to get the message out there. So let us huddle up, stop the BlahBlah and spread the idea of a more circular and conscious system. Looking forward to the next year!!

Ending the day with a 'high 15' from Vanessa Belleau | Credits to Nina Albada Jelgersma

Ending the day with a ‘high 15’ from Vanessa Belleau.

 

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Beyond the blahblah http://amfi.nl/beyond-the-blahblah/ Tue, 24 Oct 2017 07:57:13 +0000 http://amfi.nl/?p=18859 Beyond Green is the annual symposium on the future of fashion organized by the Amsterdam Fashion Institute (AMFI) and since three years together with Circle Economy. HEMA was the sponsor and host of […]

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Beyond Green is the annual symposium on the future of fashion organized by the Amsterdam Fashion Institute (AMFI) and since three years together with Circle Economy. HEMA was the sponsor and host of this great event at its headquarter on the NDSM werf. Beyond Green uses the collective power of students and industry players to tackle critical issues throughout the fashion system. While the ‘why’ of circularity is generally understood, the ‘how’ remains largely unanswered.  So that is why last Friday’s theme was ‘Beyond the blahblah’.

L-R: Leslie Holden (AMFI), Adriana Hoppenbrouwer-Perreira (HEMA), Harald Friedl (Circle Economy) and Hélène Smits

L-R: Leslie Holden (AMFI), Adriana Hoppenbrouwer-Perreira (HEMA), Harald Friedl (Circle Economy) and Hélène Smits

Eva Ronhaar, head of sustainability at HEMA, spoke about how sustainability is a priority and an ongoing process for the company. HEMA’s marketing director, Adriana Hoppenbrouwer-Perreira, explained how being a producer, retailer and brand at the same time, asks for a synergy and importance to incorporate sustainability in all three. It is therefore also included into their core values: better products for everyone, better conduct of business and better work and social conditions.

 

First speaker of the morning was the energizing and inspiring Vanessa Belleau, Head of Fashion and Home Shopper Marketing UK at the Walt Disney Company. She emphasized on the importance of a real and simple message, that focusses on attention. The ‘3D’s’ can help with this: 1) Deconstruct. We can’t do it all so choose something. In general people don’t care about sustainability so focus on the ‘be’. 2) Disrupt. Be brave, take risks and be vulnerable. Third is Develop. Develop the simple and clear message that focusses on action. Next up was AMFI alumnus Robbert Wefers-Bettink, co-founder of Dick Moby. He told about sourcing recycled materials and about the long search to the best material they could use. Quality, sustainability and price of the glasses had to be in balance. Dick Moby’s credo is “Quality is key, sustainability is king” and its mission to reduce plastic pollution. Reformation’s VP Operations & Sustainability Kathleen Tabot, said that the ease of use is at the basis of success. Reformation sources sustainable fabrics and vintage garments, while incorporating better practices throughout the supply chain. Example of this is their End-of-life recycling service, that picks up the clothing you don’t want any more up, free of cost.

 

“80% of the time we only wear 20% of our clothes”. Suzanne Smulders, AMFI alumnus and co-founder of LENA the fashion library, started her speech with a clear statement. By subscribing to LENA, you save money, space and the planet. If you have a never ending wardrobe and nothing to wear, LENA is the place for you. Laura Hunter, Futerra’s Head of Copy, stated that we have to write a new narrative for circularity. She said that with hope and optimism, 95% of the change is in the hands of humanity. Next on the stage was Neliana Fuenmayor, who started A Transparent Company with the idea that the lack of transparency withholds the consumer from making informed decisions. This company gives advice to companies who want to know more about transparency in the fashion industry. Last but not least was Gwen Cunningham, responsible for the Textiles Program at Circle Economy and teacher at AMFI regarding sustainability. According to her, the ‘it is what it is’ mentality lies at the core of the seemingly incapability of today’s society, to assertively react on the change that is needed. Circular intent in a linear world is only possible when a collaborative cross-supply chain approach is used.

Robbert Wefers-Bettink (Dick Moby) Gwen Cunningham (Circle Economy & AMFI)

Apart from the charming Robbert, this morning was not only an acme in circular insight, but also in the visibility of powerful women.  In the afternoon, expert-led workshops on company-specific challenges took place for the next generation of motivated fashion professionals and seasoned industry pros. A report by one of our students of the afternoon  can be found here.

More than 5000 garments were assembled for the Fibersort All attendees got this sticker

Article written by Carly Hubregtse

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Transit photobooth photos!! http://amfi.nl/transit-photobooth-photos/ Tue, 26 Sep 2017 11:25:12 +0000 http://amfi.nl/?p=18820 Better late than never! We had a blast seeing these funny photos again. If you would like to have this cool photobooth at your own party, you can find more […]

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Better late than never! We had a blast seeing these funny photos again. If you would like to have this cool photobooth at your own party, you can find more info on the website of Saykaas.

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Watch the whole Honours show here! http://amfi.nl/watch-whole-honours-show/ Fri, 22 Sep 2017 11:54:26 +0000 http://amfi.nl/?p=18694 The whole Honours show of last August is online on our vimeo channel! And to see what happens before a show like this, the behind the scenes video is online as well. […]

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The whole Honours show of last August is online on our vimeo channel! And to see what happens before a show like this, the behind the scenes video is online as well.

Both video are made by Jelmer Kivits. The intro and outro segments by Marcella Boer.

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Interview with AMFI alumnus Emilie Sobels in V!VA http://amfi.nl/interview-alumnus-emilie-sobels-viva/ Wed, 13 Sep 2017 09:29:16 +0000 http://amfi.nl/?p=18676 Interwiew with Emilie Sobels in V!VA magazine (in Dutch). Author:  Sanne Eijkelestam and photographer: Manou van Wely.    

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Interwiew with Emilie Sobels in V!VA magazine (in Dutch).

Author:  Sanne Eijkelestam and photographer: Manou van Wely.

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Emilie Sobels Viva 03-2017_Pagina_2

 

 

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Vogue Style Insider with Marjo Kranenborg http://amfi.nl/vogue-style-insider-met-marjo-kranenborg/ Mon, 04 Sep 2017 13:12:36 +0000 http://amfi.nl/?p=18650 Click here for the pdf ‘Style Insider’ with Charles Montaigne (predecessor AMFI) alumnus Marjo Kranenborg, in the september 2017 Vogue (article in Dutch).

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Click here for the pdf ‘Style Insider’ with Charles Montaigne (predecessor AMFI) alumnus Marjo Kranenborg, in the september 2017 Vogue (article in Dutch).

Vogue september met Marjo Kranenborg

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Interview with AMFI alumnus Britta Bentele in L’Officiel http://amfi.nl/interview-met-amfi-alumnus-britta-bentele-lofficiel/ Tue, 29 Aug 2017 13:23:05 +0000 http://amfi.nl/?p=18626 Click here for the interview with AMFI alumnus Britta Bentele in L’Officiel (article in Dutch). Author: Paulijn van der Pot and photographer: Sas Terpstra.

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Click here for the interview with AMFI alumnus Britta Bentele in L’Officiel (article in Dutch).

Author: Paulijn van der Pot and photographer: Sas Terpstra.

Britt Bentele in l'Officiel

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