AMFI http://amfi.nl Amsterdam Fashion Institute Wed, 20 Sep 2017 13:16:30 +0000 en-US hourly 1 Interview with AMFI alumnus Emilie Sobels in V!VA http://amfi.nl/interview-alumnus-emilie-sobels-viva/ Wed, 13 Sep 2017 09:29:16 +0000 http://amfi.nl/?p=18676 Interwiew with Emilie Sobels in V!VA magazine (in Dutch). Author:  Sanne Eijkelestam and photographer: Manou van Wely.    

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Interwiew with Emilie Sobels in V!VA magazine (in Dutch).

Author:  Sanne Eijkelestam and photographer: Manou van Wely.

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Vogue Style Insider with Marjo Kranenborg http://amfi.nl/vogue-style-insider-met-marjo-kranenborg/ Mon, 04 Sep 2017 13:12:36 +0000 http://amfi.nl/?p=18650 Click here for the pdf ‘Style Insider’ with Charles Montaigne (predecessor AMFI) alumnus Marjo Kranenborg, in the september 2017 Vogue (article in Dutch).

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Click here for the pdf ‘Style Insider’ with Charles Montaigne (predecessor AMFI) alumnus Marjo Kranenborg, in the september 2017 Vogue (article in Dutch).

Vogue september met Marjo Kranenborg

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Interview with AMFI alumnus Britta Bentele in L’Officiel http://amfi.nl/interview-met-amfi-alumnus-britta-bentele-lofficiel/ Tue, 29 Aug 2017 13:23:05 +0000 http://amfi.nl/?p=18626 Click here for the interview with AMFI alumnus Britta Bentele in L’Officiel (article in Dutch). Author: Paulijn van der Pot and photographer: Sas Terpstra.

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Click here for the interview with AMFI alumnus Britta Bentele in L’Officiel (article in Dutch).

Author: Paulijn van der Pot and photographer: Sas Terpstra.

Britt Bentele in l'Officiel

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Let op: werkzaamheden Mauritskade http://amfi.nl/let-op-werkzaamheden-mauritskade/ Tue, 29 Aug 2017 08:42:29 +0000 http://amfi.nl/?p=18612 Op 4 september aanstaande start de gemeente met werkzaamheden aan de Mauritskade.   Werkzaamheden GVB Van maandag 4 september tot en met vrijdag 29 september werkt het GVB aan de […]

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Op 4 september aanstaande start de gemeente met werkzaamheden aan de Mauritskade.
 
Werkzaamheden GVB

Van maandag 4 september tot en met vrijdag 29 september werkt het GVB aan de tramrails op de kruising/brug van (Korte) ’s-Gravesandestraat en Mauritskade. De werkzaamheden vinden overdag, in de avond en soms ook ‘s nachts plaats. In de nacht worden alleen werkzaamheden uitgevoerd die niet uitgevoerd kunnen worden overdag als de tram rijdt. De tramrails zijn aan vervanging toe. De slijp- en sloopwerkzaamheden kunnen geluidsoverlast veroorzaken. De werkzaamheden van GVB worden tegelijk uitgevoerd met de werkzaamheden die de gemeente aan de Mauritskade uitvoert. Voor informatie over het werk van GVB kunt u terecht bij de klantenservice van GVB, tel. 0900-8011 (gebruikelijke belkosten) of via gvb.nl/klantenservice.
 
Afsluiting Mauritskade

Van september 2017 tot uiterlijk eind april 2018 zal de Mauritskade afgesloten worden voor verkeer. Er worden omleidingsroutes aangegeven op straat. Het doorsteek kruispunt op de ‘s Gravesandestraat is na de eerste fase, welke tot medio november duurt, wel weer open.
 
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Planning

In de periode van september tot en met januari zal het gebied tussen het Rhijnspoorplein en uitrit Oosterpark ter hoogte van het Van Moof/ Metis Montessori college afgesloten zijn. De doorsteek ’s Gravesandestraat is voor autoverkeer vanaf medio november weer open.

De uitrit Oosterpark is te bereiken als u vanaf het circuit/ Alexanderplein komt. In de eerste twee maanden, september en oktober, vinden de werkzaamheden hoofdzakelijk plaats tussen Rhijnspoorplein en ’s Gravesandestraat, inclusief het kruispunt ’s Gravesandestraat waar GVB aan de tramsporen werkt.
 
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Gevolgen van de werkzaamheden
Het werk zal in principe tussen 7.00 uur en 19.00 uur worden uitgevoerd.
De parallelweg van de Mauritskade blijft gewoon toegankelijk.
 
Voor meer informatie over de werkzaamheden: klik hier.

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Honours show- August 24 @ Posthoornkerk http://amfi.nl/honours-show-august-24-posthoornkerk/ Mon, 28 Aug 2017 12:05:06 +0000 http://amfi.nl/?p=18550 After sixteen weeks of hard work, twelve Honours programme students showed their beautiful creations last week. The location was a historical one: the Posthoornkerk in de Haarlemmerstraat. The neo Gothic […]

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After sixteen weeks of hard work, twelve Honours programme students showed their beautiful creations last week. The location was a historical one: the Posthoornkerk in de Haarlemmerstraat. The neo Gothic building made the runway show an impressive one. Each student showed 3 creations, ranging from black silhouettes to colourful creations .

All pictures are made by Studio Bowi.
Oilily Verbeek

More info: oililyverbeek@nullhotmail.com

Oilily Verbeek Oilily Verbeek Oilily Verbeek

Maud Op ‘t Land

More info: maudoptland@nullhotmail.com

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Iris van Wees

The BOX

More info: irisvanwees@nullgmail.com

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Merel van Marken Lichtenbelt

aRmor

More info: mereldanst@nullgmail.com

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Kate Boiko

Shadows of forgotten ancestors

More info: kateryna.boiko.nl@nullgmail.com

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Ruth Hamelink

More info: ruthhamelink@nullhotmail.com

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Boudine Ottevanger

Evergreen

More info: boudineottevanger@nullgmail.com

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Wannes Akop

More info: wannes_akop@nullhotmail.com

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Ysatis Haumahu

Du kleine popschen, immer hier

More info: ysatis_haumahu@nullhotmail.com

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Ciaran Mac Domhnaill

“Dress suitably in short skirs and strong boots, leave your jewels and gold wounds in the bank, and buy a revolver” Countess Marklewicz, Dublin, 1915.

More infoon Ciaran’s website.

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Juris Efneris

There must be revolution in terms of social evolution

More info: juris.efneris@nullgmail.com

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Marie Lamberechts

Belief relief

More info: marie.lamberechts@nullhotmail.com

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Sarah Bruylant won the public price at Lichting 2017 http://amfi.nl/sarah-bruylant-won-public-price-lichting-2017/ Tue, 22 Aug 2017 08:00:10 +0000 http://amfi.nl/?p=18541 Sarah Bruylant received her diploma just a week before at Transit (July 7) but on the 14th she got another nice surprise: the Lichting 2017 public price (‘publieksprijs’). 14 alumni of seven […]

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Sarah Bruylant received her diploma just a week before at Transit (July 7) but on the 14th she got another nice surprise: the Lichting 2017 public price (‘publieksprijs’).

Sarah (second from the left) and Lizzy (third from the right).

Sarah (second from the left) and Lizzy (third from the right).

14 alumni of seven Dutch fashion academies presented their collections in the Gashouder in Amsterdam.  Artez graduate Lizzy Stuyfzand won the jury prize (10.000 euro) and is now officially the best graduate of this year.  Our ‘own’ Sarah was the public’s favorite and received 3000 euro. Congratulations to both!

Sarah's collection, photo by Peter Stigter.

Sarah’s collection, photo by Peter Stigter

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Graduate Carolina Bammert ready to leave the AMFI nest http://amfi.nl/graduate-carolina-bammert-ready-leave-amfi-nest/ Thu, 13 Jul 2017 06:55:26 +0000 http://amfi.nl/?p=18485 The 12th edition of the annual AMFI graduation event Fashion Transit showcased a wide variety of designs and installations – the graduation work of 150 Designers, Branders and Managers. We met […]

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The 12th edition of the annual AMFI graduation event Fashion Transit showcased a wide variety of designs and installations – the graduation work of 150 Designers, Branders and Managers. We met with one of our talented Fashion Managers, Carolina Bammert. She reflected on her time at AMFI and looked forward to things ahead.

 

Interview by Annika Langhammer, First Year International Fashion & Management

 

Carolina Bammert, International Fashion & Management Graduate AMFI

Carolina Bammert freshly graduated the International Fashion & Management course at AMFI.

 

You just successfully graduated Amfi with Cum Laude – Congratulations! Looking back, what will you never forget from your time at Amfi?

“I think that is quite a hard question! Amfi offered us a lot of opportunities – for me the chance to go abroad probably remains the highlight. I did my minor in Toronto, Canada and my Specialization in China. I got to attend a language course in Hong Kong before I worked for a Dutch private label company in Guangzhou. It was interesting and eye opening, as I gained an insight into the production process.”

Four years later… What was your most memorable moment?

“Thanks to Amfi I was able to collect many memorable moments and achievements during the last four years. I really liked the trip to Istanbul in the second year. It was such an amazing experience because it was the first time that I saw what really happens until the product is finished. I got to learn how production works and it definitely helped me understand where the product ‘clothing’ comes from.

 

Factory visit in Guangzhou, China

Factory visit in Guangzhou, China

 

If you consider Amfi’s influence, how did your perspective of the fashion industry change?

“Honestly, I don’t think it majorly changed my perception, but indeed I feel like Amfi made the fashion industry more accessible for me. What improved my knowledge was visiting factories during my International Production Specialization in China. You get to know what problems occur during production and how to solve them.”

What is your graduation project about?

“I did my graduation project in cooperation with an international widely-known sports brand. The idea for my graduation project was offered to me while working for the brand. It is about objectifying fabric hand feel, in order to make it measurable: An examination of correlations between human tactile perception and machine generated data of running shoe upper materials.”

Why is this topic so important for the fashion future and why is it  special to you?

“If this machine works properly, a respondent can be fully left out. Consequently, a lot of time and money can be saved. Also it allows a quicker development of the whole product which provides a big competitive advantage for the company.  All in all, this system can potentially tell how the consumer will perceive the fabric on the market and how successful the product will be. For me this project consisted of a lot of experimenting. I liked it because I basically invented a new approach as nobody has been out there working with the machine in the way I did.”

 

Looking back, you have been working on your final project quite some time. Was there a key learning point for you during your project? Is there any advice for future graduates to do differently?

“At Amfi it has been important to know how to structure the workload. There has always been a bit of guidance with workshops and toolshops, but with your graduation project you are basically alone. What I learned is that structure is key. I suggest to make a good plan and to not be afraid to change it along the way! Set goals weekly! Once you achieved one it is important to relax a little- your mind will thank you later!”

You just finished studying, what will be your next step? Have you already made plans?

“I will be doing a master in Innovation & Entrepreneurship either in Amsterdam or Berlin. The reason why I continue to study is mainly that at Amfi I missed some business knowledge and depth into topics I am interested in. Also I want to widen my knowledge and explore what other things are out there and combine my knowledge.

 

Read more graduate interviews here and here!

 

 

 

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Life after AMFI: Keep the momentum going http://amfi.nl/life-amfi-keep-momentum-going/ Wed, 12 Jul 2017 13:52:31 +0000 http://amfi.nl/?p=18503 Graduation is over! The very final semester of an AMFI student has come to an end and we sat down with graduate Travis for one last time. While Travis finalized […]

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Graduation is over! The very final semester of an AMFI student has come to an end and we sat down with graduate Travis for one last time. While Travis finalized his presentation for Transit, where he exhibited last Friday, we spoke about his AMFI career and his goals after.

Article by Blanca Heise, 2nd year Int. Fashion & Branding.

How did the final exams go?

“Really, really well. I got a 9.5, so I can’t complain. We set everything up in the morning and came back after a few hours to give a short pitch and answer questions from the exam team. The pitch was not about what the assessors already had seen, but about the background of the project and how it came about. I talked about my life at AMFI, how it started and how I have grown in many ways. In my first year, I made Boytoy, an openly gay brand, which was about me, the gay man. My graduation brand Q is about something much bigger than ‘just me’. It was nice to have Jo Watson, a mentor of mine throughout AMFI be one of my coaches and final assessors. For this reason, the questions being asked were personal and the feedback was detailed. From the feedback, they made it clear that they felt I had grown both professionally as a brander and personally as a creative.”

Travis' installation at Transit last Friday

Travis’ exhibition at Fashion Transit on July 7th.

 

 

What did you enjoy the most during these four years at AMFI?

“Discovering and developing a new part of myself. Ten years ago, I never had fashion on my radar. I came from a background in teaching, but teaching came naturally, whereas the specialisation Fashion & Branding was a completely new challenge. Throughout these years I had to push myself harder than ever before. AMFI has shaped the way I view the world and as mentioned in our 1st interview; it has given me a third eye.

What advice would you give on future AMFI students when it comes to the intense workload?

“Take everything in stride. Don’t worry about numbers and grades AND never compare yourself to others. If you get a six and you’re like ‘F*ck, why did I not get an eight?!’ then  always try to push yourself to reflect on your work. Discover what these grades represent and what you can do to make it work the next time. Dare to be daring as a teacher once told me..”

I'm here, I'm Queer and instilling fear

I’m here, I’m Queer and instilling fear

What will you miss the most about the school?

“You are constantly getting feedback whether it be from peers or the faculty. I always liked these moments, because in the real world you are not going to get that feedback. Maybe when the project is finished and then it might be too late and flops. I just appreciate this quality time with professionals, which you might take for granted during your AMFI career. Even though I like working on my own, I always enjoy having someone to bounce ideas off of and get feedback from.

I will miss my fellow students, but I also feel like in today’s world, if I ever can use their talents, they are only a Facebook message away. I have gained this mini network from graduates who are always up to help each other out. Everyone has their own unique talents and this variety makes our network even stronger.” 

How does it feel to not be a student anymore?

“It feels weird to wake up with your alarm and feel like you have to do a lot, but you don’t. There are little things to do of course, but they are not linked to AMFI anymore. They are linked to my life only. Now it’s time that I have to brand and sell myself to the real world.”

In our first interview you mentioned you would want to work for a brand or start your own. How do you see your future now?

“Still probably for a brand or advertising. Although I am picky, I am open and free to move abroad as well. I want to find different ways of approaching things and this comes from experiencing other ways of living. That is essential in branding. I want to see how other people live and how a brand can accommodate to other cultures & ideas”

And what about the future of Q?

“I know Q will not be my job right after AMFI. But I will not simply throw this concept away. I want to keep the momentum going, even though it may be slow in the beginning. I hope eventually I find investors or designers who can help me to make Q a reality.”

Do you have a tip for future graduates?

“Reflect and analyze on a personal level. Before starting on your graduation project, make a list of all your best qualities (i.e. copywriting, concepting). Then make another list of all the projects you have enjoyed the most (i.e. online campaign, denim minor). From my list I knew I wanted to do something with copywriting and queerness, because it is so personal and a passion of mine. Besides that, I enjoyed creating my own brand and brand book. Think about what could be the possible outcome of these lists. Let these ideas sink in during the research phase but also leave enough room to let new ideas and experiences come in more organically as some things just scream you to a T.”

You can find the previous graduation interviews with Travis here and here!

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The bearable absurdity of being http://amfi.nl/the-bearable-absurdity-of-being/ Tue, 11 Jul 2017 06:38:06 +0000 http://amfi.nl/?p=18429 Transit 2017, the 12th edition of the annual AMFI graduation event, showcased last Friday at The World Fashion Centre a wide variety of designs and installations – the graduation work of […]

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Transit 2017, the 12th edition of the annual AMFI graduation event, showcased last Friday at The World Fashion Centre a wide variety of designs and installations – the graduation work of 150 Designers, Branders and Managers. We met with our talented emerging designer, Cecilia Frieben, to talk about her graduation project, some AMFI memories and her next professional aims.

 

Interview by Roy Doron, 2nd year – Int. Fashion & Branding. Photography by Vanessa Huss. Modeled by Adrienne Mönkediek.

 

Tell us a bit about your graduation work. How did you develop this concept?

“My goal with my graduation project was to mingle the conceptual with the commercial and try to build a bridge to do so. The concept is inspired by the absurdity of our Zeitgeist, represented in the news – more specifically their headlines. Originally inspired by a Dadaist who only used newspaper in her collage work, I started collecting serious newspapers over weeks. Soon I realized that the bigger a headline, the less relevant the content. Isn’t this odd?! As fashion nowadays is a platform offering the freedom to make a statement also in a light and humorous way, I decided this is what I’d like to do. I collected more than 200 headlines and made a compilation of 19 different ones. A simple shirtdress with my handwriting in the details became the base of my collection. The concept resulted in 20 dresses that reveal the daily absurdity around us which we mostly do not recognize anymore.  This is my dearest project and I cannot let go off it yet because I can continue as long as newspapers feed me those absurd headlines.”

 

A real headline of a serious newspaper approached in a very light and humorous way.

A real headline of a serious newspaper approached in a very light and humorous way.

 

Looking back at your beginning at AMFI. In which ways have you grown since?

“In the beginning we were told so many times to grow a thick skin, and today I’m much more confident on a professional base, but also personally. My opinions became stronger and I stand behind what I do and say. While at AMFI I went through many ups and downs, but that helped me to further learn about myself. I can surely say I leave this school as 100% Cecilia Frieben and I think this is the most important thing.”

 

In what direction did you develop as a fashion professional?                                 

“I made a conscious decision to orientate myself on the rather commercial side of the industry. People tend to confuse the term commercial with boring, which I strongly disagree with. That is also what I tried to show with my graduation project. During the flexible program I did the Denim minor, iNDiViDUALS and an internship at a ready-to-wear brand in Paris. All three semesters made me realize the importance of the different disciplines in the industry and I grew not only as a designer, but as a team member. This link was important for my own understanding of the industry as a fashion professional.”

 

'The bearable absurdity of being' by Cecilia Frieben.

‘The bearable absurdity of being’ collection.

 

What reactions did you get at Transit?

“I was very pleased to find only few of my business cards left on the table eventually. Transit was a nice opportunity to present my work one more time. I decided to present it only in form of an installation because I wanted to present my collection in a way that people could take their own time to try and ‘read’ through my collection.”

 

What is your last impression of AMFI?

“I leave AMFI with a positive feeling. I’m glad I got the chance to realize my graduation project in a different way. I really feel very supported and pushed.  I feel prepared to work and I’m not scared to leave this place. I met some very special people at AMFI, who I will miss a lot now that we go and spread all over the world again.”

 

And now what? What is your next aim?

“I’m very eager to start right away and luckily with Transit some nice opportunities opened up, which I need to further explore and maybe they become something great. But generally speaking being part of an ambitious, creative and fun team is pretty much what I’m aiming for at the moment. I see myself working for a brand to build experience and of course pay my bills, but in some far future I could also imagine myself doing my own thing.”

Designer graduate Cecilia Frieben: "I really feel very supported and pushed by AMFI. I'm ready to start working and I’m not scared to leave school."

Designer graduate Cecilia Frieben: “I really feel very supported and pushed by AMFI. I’m ready to start working and I’m not scared to leave school.”

 

You can see photos of AMFI’s graduation event Fashion Transit here!

 

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The refreshing vibe of Transit 2017 http://amfi.nl/refreshing-vibe-transit-2017/ Mon, 10 Jul 2017 15:07:18 +0000 http://amfi.nl/?p=18449 Marking the end of the graduates AMFI career, Transit showcases the final projects of our students. We approached some of the visitors to talk about their impression of the class […]

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Marking the end of the graduates AMFI career, Transit showcases the final projects of our students. We approached some of the visitors to talk about their impression of the class of 2017.

Text and photos by Blanca Heise and Sarah Friedman (2nd year int. Fashion & Branding).
Ineke Tanis (occasional AMFI lecturer) “Walking around at Transit and seeing the result of the graduates’ blood, sweat and tears, evokes emotion. These young people have made such amazing things. Every year you can feel an refreshing vibe, a vibe I happily immerse myself in.”

Ineke Tanis (guest lecturer at AMFI): “Walking around at Transit and seeing the result of the graduates’ blood, sweat and tears, evokes emotion. These young people have made such amazing products! Every year you can feel an refreshing vibe, a vibe I happily immerse myself in.”

 

 

Annika Langhammer (first year management student) “Innovatively, the graduates apply new sustainability strategies in their projects. Their futuristic thoughts will push our industry further.”

Annika Langhammer (first yearstudent Fashion & Management): “Innovatively the graduates apply new sustainability strategies in their projects. Their futuristic thoughts will push this industry further.”

Tevin Stuurland (visitor from Amsterdam) “Transit showcases high quality work. Work that I think could be launched straight into the business. I see a lot of potential. AMFI students, who will play important parts in big businesses. Hats off to them!”

Tevin Stuurland (visitor from Amsterdam):Transit showcases high quality work. Work that I think could be launched straight into the business. I see a lot of potential AMFI students, who will play important parts in big businesses. Hats off to them!”

Olivier Franken (second year branding student) “This year’s graduation projects clearly aim to raise discussion with their political attitudes. I believe it is good that in today’s volatile and unstable society our generation of millennials does not act indifferent, but actively wants to create and earn a better future.”

Olivier Franken (second year student Fashion & Branding): “This year’s graduation projects clearly aim to raise discussion with their political attitudes. I believe it is good that in today’s volatile and unstable society our generation does not act indifferent, but actively wants to create and earn a better future.”

Gia- Tinh Lam (first year branding student at AMFI) “You can clearly see that the graduates thought about creating a holistic experience. They did not just simply present their work, but the kept ones first impression in mind as well. How people feel when they look at and navigate through the work seems to be key.”

Gia- Tinh Lam (first year  student Fashion & Branding):  “You can clearly see that the graduates thought about creating a holistic experience. They did not just simply present their work, but the kept ones first impression in mind as well. How people feel when they look at and navigate through the work seems to be key.”

Jan- Philip Kosfeld (visitor from Germany) “Being an outsider at Transit, it was unexpected to see the scientific approaches the graduates applied in their installations. They are pushing trends forward and analysing the market in depth which shows their professional level.”

Jan-Philip Kosfeld (visitor from Germany): “Being an outsider at Transit, it was unexpected to see the scientific approaches the graduates applied in their installations. They are pushing trends forward and analysing the market in depth which shows their professional level.”

Rene van de Velde (head of fashion & branding at AMFI) “This year’s Transit concept is shorter than previous years, but even though we changed it, this year has a good turnout. For me two fashion shows would have been essential since Transit is about showcasing the student’s work. I believe you should always serve the interests of the students, but also those of AMFI as a whole.”

René van de Velde (head of Fashion & Branding at AMFI): This year’s Transit has a good turnout. For me two fashion shows would have been essential since Transit is about showcasing the student’s work. I believe you should always serve the interests of the students, but also those of AMFI as a whole.”

 

 

 

 

Joachim Damus (visitor from Belgium) “I am here because one of my friends attends AMFI. She told me there was going to be an interesting event. Since I study communication it is nice to see how projects in the fashion industry get executed. What stands out to me is that every small detail is visually well- thought through; the photography, the videography, the typography. The projects are ready to launch.”

Joachim Damus (visitor from Belgium): “I am here because one of my friends attends AMFI. She told me there was going to be an interesting event. Since I study communication it is nice to see how projects in the fashion industry get executed. What stands out to me is that every small detail is visually well- thought through; the photography, the videography, the typography. All projects are ready to launch!”

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