AMFI http://amfi.nl Amsterdam Fashion Institute Thu, 04 Jul 2019 11:37:14 +0000 en-US hourly 1 32314050 GARMENT connects underwear with your own desires and fantasies http://amfi.nl/garment-2019/ Fri, 21 Jun 2019 08:53:01 +0000 http://amfi.nl/?p=20153 Hi,   Glad to notice you’ve found your way to our little bubble on the internet. With GARMENT 2019, The Underwear Issue, we found a way for you to splash […]

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Hi,
 
Glad to notice you’ve found your way to our little bubble on the internet. With GARMENT 2019, The Underwear Issue, we found a way for you to splash into your daydreams. For a moment we take you to the realm of self-exploration and tactile explosions.
 
Underwear are the items of clothing we wear closest to the skin. This makes us share an intimate relationship with them. Yet we tend to let that relationship be manipulated by the mass media. Think about examples, such as body positivity and the rise of the fitness freaks. Eventually, they’ll have an effect upon your opinion and state of mind.
 
GARMENT connects your underwear with your own desires and fantasies. This unexplored playground is the ultimate world to represent in a fashion magazine because we believe that underwear is the most fundamental layer for self-expression.
 
LAUNCH
 
GARMENT 2019 will have an immersive launch event on the Veronica Schip, the 27th of June from 7PM to 11PM. The event will feature live illustrations, a Virtual Reality experience and a chance to buy the freshly printed GARMENT Magazine. But above all, you can meet the team and celebrate the birth of this new issue with us!

 

https://vimeo.com/341317687

NewNakedness

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EYE ON DESIGN X ATHENAEUM http://amfi.nl/eye-design-x-athenaeum/ Tue, 09 Apr 2019 15:48:22 +0000 http://amfi.nl/?p=20113 – Meg Miller and Madeleine Morley on the new issue of EoD and the differences between digital and print publishing. by Carlijn van Ingen EoD issue #3, Gossip On the […]

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– Meg Miller and Madeleine Morley on the new issue of EoD and the differences between digital and print publishing.

by Carlijn van Ingen

EoD issue #3, Gossip

On the 27th of March, Athenaeum Boekhandel & Nieuwscentrum launched the third issue of the magazine Eye on Design, called ‘gossip’. Senior Editor Meg Miller and Art Director Madeleine Morley stopped by to discuss this issue. Differences and connections between digital and print publishing also came to discussion, as they started online with their AIGA Eye on Design website.

 

EYE ON DESIGN
Eye on Design is a magazine on design and is part of AIGA, a non-profit design organisation in the United States. EoD started publishing online, but published their first print issue ‘Invisible’ in February 2018. Nowadays, they are publishing 3 issues per year, each with a new subject that reflects on the time we live in. Next to their head designer, every issue has a carefully picked guest designer that gets the opportunity to show their view on the chosen subject by creating the graphic design of the issue. EoD mixes serious design criticism with a fun editorial tone.

 

 

ISSUE 3: GOSSIP
For their third issue, they worked together with guest designer Allyn Hughes, a designer and educator based in NYC. For this issue, Allyn Hughes turned the characteristic eye graphic on the cover into a mouth, winking at the subject of gossip.
Not only the graphic design but also the content is based around gossip. For example through a feature on the design team behind People magazine and a pull out section that represents EoD’s take on tabloid magazines.
EoD is doing a great job in combining design and content in order to give a holistic presentation of the subject of the issue.

 

PRINT VS DIGITAL
The main reason for publishing a physical magazine next to the website was to give designers a platform, instead of just covering them. For example, working with guest designers is giving them a stage to show their work.
Next to that, print publishing gives the opportunity to dive deeper into content, since there is more time to write in comparison to digital publishing. In the digital market, everything has to be uploaded fast. This keeps you relevant but limits you in finding a deeper layer. Meg and Madeleine, therefore, think that print and digital should complement each other and that you should use the best of both worlds.

 

The mix of serious criticism and the fun editorial tone is what sets EoD apart from others. They love writing on design and therefore think it should also be fun to read about. You can buy EoD’s issue 3 at the Athenaeum Bookstore, located at Spui 14-16. The issue can also be purchased online through the following link:

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Join one of AMFI’s Summer Courses on the Future of Fashion http://amfi.nl/join-one-amfis-summer-courses-future-fashion/ Mon, 01 Apr 2019 10:32:46 +0000 http://amfi.nl/?p=20096 „Be part of the change of paradigm in Fashion…“ … and join AMFI’s summer course – Virtual Fashion Design: The New Real   Digital craftsmanship is a skill that gains […]

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„Be part of the change of paradigm in Fashion…“ … and join AMFI’s summer course – Virtual Fashion Design: The New Real

 

Digital craftsmanship is a skill that gains more and more importance in the 21st century when sustainable thinking is more essential than ever. This summer you have the chance to turn your design ideas and visions into 3D simulations and learn more about the newest state of art technology.

 

This summer course teaches you within 14 days how to translate your visions into garment designs, virtual prototypes and last but not a least a final 3D presentation. Apart from hands-on workshops you can expect guest lectures from professionals of the fashion industry, next to field trips to fashion companies, lectures and current exhibitions around Amsterdam. On top of that you get the chance to make a professional body scan and will be introduced to the VR/AR Atelier.
 
This course is open for all, but if you are a second year Design student and want to be part of the change of paradigm in fashion, apply before the 1st of May 2019! The summer school starts from 1st of July 2019 and with completing it you not only get credited with 3 ECTS but also a certificate for completing this course.

 

To apply and get more information on the program, please visit this site.

 

 

„Be a change maker in the Fashion Game …“ … and join the AMFI’s summer course – Future Fashion Business

 

The days of the old fashion systems we are used to are over and great change is finally coming. We want You to actively be a part of what will forever reverse our industry and together create a better, sustainable future! Wherever you see your future-self within this industry, this summer program helps you to actually realize that dream and make a difference, as there is no time for us to lose!

 

By joining this 14-days summer course you will get the opportunity to meet professionals of the fashion industries that coach you to define and scale your visions. By collaborating with companies and work hand in hand with your peers, you have the possibility to translate your innovative ideas into a product. By finally pitching your results in front of an experienced panel you get the chance to start building your way into the industry.

 

This course is open for all, but if you are a second year Management student and want to be a change maker in the fashion game, apply before the 1st of May 2019! The summer school starts from 1st July 2019 and with completing it you not only get credited with 3 ECTS but also a certificate for completing this course.

 

To apply and get more information on the program, please visit this site.

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A NIGHT TO REMEMBER – AMFI GALA 2019 http://amfi.nl/night-remember-amfi-gala-2019/ Wed, 13 Mar 2019 17:23:12 +0000 http://amfi.nl/?p=20079   Article by Carlijn van Ingen Pictures by Nero Image   On the 1st of February, the Koepelkerk opened its doors for 400 guests in order to celebrate the first […]

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Article by Carlijn van Ingen
Pictures by Nero Image

 

On the 1st of February, the Koepelkerk opened its doors for 400 guests in order to celebrate the first AMFI gala together. Organised by students for students, the night was all about forgetting upcoming deadlines, celebrating our successes and getting to know each other better. It was a truly magical night that lived up to its expectations and to its theme; Alexander McQueen.

 

 

EXPERIENCE/ENTERTAINMENT
As the first guests started walking in at 20:00 o’clock, Greenfield opened the night with live jazz music. While sipping on a free cocktail, most guests started exploring the location. As mentioned before, the AMFI gala was held at the Koepelkerk; a 17th-century church in the historical heart of Amsterdam. The other guests either started dancing to the music, taking photo’s at the photo booth or started up a conversation. The angelic location together with the soulful sounds emphasized the theme of the evening and set us off to a great start. Around 22:00 o’clock, all of the students were inside and after an inspiring speech of COC, DJ Kastkaar started playing his music. He moved the guests towards the dancefloor and together we danced into a night that was going to be unforgettable.  

 

 

DRESSED TO IMMORTALIZE:
The gala was a homage to Alexander McQueen, the British designer and couturier that is well-known for his extravagant and dramatic style. All guests were invited to feel free to dress and express themselves in every way they love. Under the wings of McQueen’s creative spirit, they showed up in their most extravagant outfits. All of these incredible fashion moments have been captured beautifully by various photographers. The results can be found on the event’s Facebook page.

 

COC AMSTERDAM:
The gala was held in collaboration with COC Amsterdam, a non-profit organisation that fights for equal rights within the LGTBQ society. It is the first and biggest organization, which is celebrating its 73rd birthday now. Because AMFI believes in doing good for others, every ticket that has been bought is helping the organization grow further.) 

 

 

The events team of the gala promised us ‘’a night full of love, madness, incredible fashion moments, entertainment and drinks while dancing the night away.’’ We’ve gotten all of that, and even more. Next to the love and freedom everybody felt, it was a great opportunity to get to know our fellow students outside of school situations. The first AMFI gala has been a great success, and it will hopefully be followed by many more.

 

 

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Why these AMFI students are joining the Climate March http://amfi.nl/amfi-students-joining-climate-march/ Mon, 04 Mar 2019 19:14:39 +0000 http://amfi.nl/?p=20071 As a fashion community the only trend we should be looking at right now is climate change, and that’s why we’re making a call to action! March 10th will mark […]

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As a fashion community the only trend we should be looking at right now is climate change, and that’s why we’re making a call to action! March 10th will mark the Netherlands’ biggest climate mobilisation, here’s why we’re joining and why we think you should join us too.

 

Article by Hello Goodbuy

 

We’re a group of AMFI students who believe it’s time for the fashion community to unite and show solidarity with the global climate justice movement. That the fashion industry is one of the most polluting industries in the world, we all know by now. However, even though many companies within the fashion industry are proving to be committed to sustainability, we have yet to see real far-reaching changes at the scale that is necessary. We don’t just want ethical fashion, we want ethical fashion to be the norm and not the exception or the luxury.

 

 

In response to the climate crisis a change must happen on all levels, from individual- as well as industry wide practices. But a few brands changing their business models, and a handful of well-educated fashionistas we’re not going to put an end to overconsumption. Now it’s time to look towards our world leaders. It’s time for them to take responsibility, show leadership and to be visionary. Only when working together on an individual, industry and governmental level, can real far-reaching changes for good be made for the fashion industry and the wider world.

 

We’re joining the Climate March to demand the Dutch government to take bold decisions, and to find real solutions where the biggest polluters such as the fossil fuel industry are held accountable.

 

The climate doesn’t wait until you graduate, so join us on March 10! You can find all the information here!

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Get to know a bit more about AMFI’s new director, Dirk Reynders. http://amfi.nl/get-know-bit-new-director-amfi-dirk-reynders/ Mon, 25 Feb 2019 22:31:49 +0000 http://amfi.nl/?p=20029   “I’ve never wanted to be part of an inner circle of any scene. I’ve always been an outsider looking to question and subvert”   By Loeka de Vries Maybe […]

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“I’ve never wanted to be part of an inner circle of any scene. I’ve always been an outsider looking to question and subvert”

 

By Loeka de Vries

Maybe you can introduce yourself, give a fun fact, anything you would like the students to know about you. 

So, my name is Dirk Reynders, and I like dancing, music, fashion, arts, media, design, photography, gender, lifestyle, film, branding, education, management… These are my interests and also my inspirations and hobbies. I try to combine them on every level of my professional as my personal life. These characteristics make me who I am, besides that I am a passionate, optimistic and positive person.

 

What was your first Impression of AMFI, like what stories did you hear or what idea did you have about the school?

 Everything I heard was true, it is an amazing school, a passionate team, a real family; the AMFI family. It is one of the best schools in the world. The programs being offered are unique, the approach is really different comparing it to other programs. AMFI offers the total range of the fashion context.

 

Before you became the new director, you were a visual communication teacher, program leader of the international master profile intercultural Media & Innovation and head of education of the art department. Would you say you can use any skills you gained from those that you can use here at AMFI?

 I hope that I can use my previous experiences to build further on the amazing concept of AMFI.

 

What interested you in being AMFI’s director?

Several reasons. My interest in fashion of course, but also my aim of positioning AMFI within the top 3 of the best Fashion Schools in the world.

 

Is there anything you would like to improve at AMFI?

I am rephrasing this question. I want to strengthen and encourage the already present passion and ambition of the students and teachers.

 

Lastly, what is something that you want students to know?

My door is always open for questions, debate, answers, inspiration.

 

 

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Branding graduate Travis Rice made it to the Rivet’s most influential 5 of the Rivet 50 http://amfi.nl/branding-graduate-travis-rice-made-rivets-influential-5-rivet-50/ Wed, 06 Feb 2019 20:23:00 +0000 http://amfi.nl/?p=19947 Rivet 50 Rivet’s Influential 50 is an index of the most creative and forward-thinking leaders, driving the global jeans industry. The Influential 50 represent the upward direction, the denim community […]

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Rivet 50

Rivet’s Influential 50 is an index of the most creative and forward-thinking leaders, driving the global jeans industry. The Influential 50 represent the upward direction, the denim community strives for with each new collection: innovation and technology.

by Loeka de Vries

We are so proud to announce that Travis Rice, a Fashion & Branding graduate from AMFI, made it to the Rivet’s most influential 5 of the Rivet 50.

Looking at the lineup of Rivet’s 50 including people like Virgil Abloh, The Kardashian and Jenner Sisters, Raf Simons and many more important names in the fashion industry. Travis Rice is now included in that list!

Travis Rice

With his life quote “Have the COURAGE TO BE yourself, it will be harder and easier than you can ever imagine.”, Travis describes himself as a modern day Renaissance man with a background as a primary school teacher and a current pursuit in the world of fashion and branding. Besides Travis being a man with many talents, he finds himself being the best at copywriting and concept development. In these talents, he pursuits both, social sustainability and the denim industry. He feels like there is a moral integrity in his approach to elevate brands and industries to the next level.

 

Travis is the Alliance for Responsible Denim project manager. He supports brands’ efforts to go green, nudge at a time. If you are just like us wondering how he got into denim, here is the answer. When Travis was little, he was obsessed with animals. “Therefore, going to the zoo was the highlight of my summer. Each time I went to the zoo, I had to wear my Oshkosh overalls. Why? No rhyme or reason. There are at least five photos, from 1990 to 1995, of me at a zoo, wearing Oshkosh overalls.” he says.

 

A question most denim lovers get asked is: “what is your favorite pair of jeans?”. Travis responds to this with an answer that origins from his childhood: “I have never been someone to have a favorite pair of jeans, favorite shoes or a favorite shirt. I source my wardrobe from a variety of places. I’ve never been brand loyal and get inspired on a daily basis. Perhaps I should see if Oshkosh makes adult-size overalls.”

Travis in Rivet 50

We see that being modest is one of Rice his characteristics by claiming he didn’t receive the successes of the Alliance for Responsible Denim (ARD) alone.

But we give him a lot of credit for coordinating the organization’s sizeable roster, which includes founding partners (Amsterdam University of Applied Sciences, Circle Economy and Made-By), brands (G-Star Raw, MUD Jeans, Nudie Jeans, Kings of Indigo, Kuyichi), mills (Bossa, Kilim Denim, Orta Anadolu, Tavex, Tejidos Royo) and other stakeholders.

 

What does Travis do?

Travis is a project manager, this means that he helps create the base for the ARD to build a “cleaner, smarter” denim industry. He facilitates the efforts of the two main working groups (denim finishing and post-consumer recycled denim), connects ARD’s work with kindred initiatives, assembles the quarterly plenary meetings, promotes existing members and solicits new ones. Although denim is often driven by heritage, Rice believes that the industry is shifting toward innovation, which, he pointedly noted, isn’t the same thing as what’s trending.

 

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COC AMSTERDAM X AMFI GALA http://amfi.nl/coc-amsterdam-x-amfi-gala/ Thu, 31 Jan 2019 13:14:40 +0000 http://amfi.nl/?p=19952 If you haven’t been living under a rock, or in AMFI terms, under process books, you might have seen that on the first of February, the AMFI gala 2019 will […]

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If you haven’t been living under a rock, or in AMFI terms, under process books, you might have seen that on the first of February, the AMFI gala 2019 will take place. We are really excited that we can announce our sponsor this year, COC Amsterdam! This is an NGO (non-governmental organization) fighting for LHBTI+ rights, which we as amfi.nl totally support.

 

by Loeka de Vries

 

 

COC Amsterdam and its surroundings are committed to LHBTI + emancipation in the Amsterdam region. They make sure they support gay men and lesbian woman, but also bisexuals, transgenders, intersex people and queers.

 

They make themselves and LHBTI+ people visible, as this is the first step they are taking to promote social acceptance. COC Amsterdam draws attention to the diversity within the LHBTI+ community, which is one of their main priorities.

 

COC Amsterdam has their focus on five themes: Advocacy, Meeting & Empowerment, Safety, Information and Care & Welfare. The organization consists of only volunteers, about 150!

 

COC Amsterdam organizes various activities, for instance, the AmsterdamPinkPanel, which is a collaboration between COC Amsterdam and the Research Institute for Psychology at the University of Amsterdam. The aim of the panel is to give the lesbian, gay, bisexual and transgender (LHBT+) community a voice and to be independent from other research institutions.

Respect2Love, a community for lesbian, gay, bisexual and transgender (LHBT+) young people with a bicultural background. They understand that if your environment does not accept you as you are, it is not easy to be yourself.

TransUnited, a group for transgender people working on the visibility of the multicultural transgender community in the Netherlands. And much more activities making sure everybody has a place to go and feel like they are being heard and supported.

 

As a special guest, the secretariat from COC will give us a speech about COC and awareness amongst the younger generation at the AMFI Gala on February 1st.

If you find yourself needing support or you maybe want to volunteer and help, check their website: www.cocamsterdam.nl for all the information you need.

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AMFI x H&M http://amfi.nl/amfi-x-hm/ Fri, 18 Jan 2019 11:05:28 +0000 http://amfi.nl/?p=19935 The second year design students who spent hours of their time sewing and sketching, no sleep, crappy food and probably shed a few tears, showed their designs at a fashion […]

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The second year design students who spent hours of their time sewing and sketching, no sleep, crappy food and probably shed a few tears, showed their designs at a fashion show the 17th of December. The show was held at ‘the Floor’ at the KSH building. There was a big crowd full of family, friends, students, the teachers and even a few members of the H&M design and pattern team.

by Esther Havinga

 

Models and designers waiting for the rehearsals before the show.

The designs are based on a division line from H&M, such as H&M Women, H&M Men, Divided Girls or Divided Boys. Within the group, there is one concept that each student translates in their own personal and creative way. It was interesting to see, how one collection appears as coherent, even though the designs incorporated individual aspects, take the choice of colors, type of silhouette or which you can see in the details.

 

An important subject during this project was sustainability, which the students had to think about and connect with their design. It is important to show, how you can design on a sustainable level to get more knowledge, but also inspire others. Think about using recycled materials, low or even no waste, multifunctional, natural dying or collections made out of one material.   

 

Last minute adjustments, before the show can start.

You could sense the rush, pressure and maybe a little bit of fear. A few minutes before the show, the designers backstage were working on last minute adjustments such as sewing the last details for perfection, steaming the clothes so it is representative. There was stress, chaos and excitement from the designers, as the models. Being backstage, to look at all the work they have made and to support the students gave, even me, a stress but proud feeling.

At the end, the students pulled it off and the show was impressive. Glamour with attitude is, how I would describe it. The designs were showed in collections,  where the music and models fit perfectly with the clothes that were created.

 

Walking the runway hand in hand: designers and models wearing their designs, at the end of the show.

The show was made by both, Dutch and international students. Every part was interesting to look at because of the variety between the collections that kept your attention. One collection had their focus on the playfulness from the old game ‘Scooby doo’, where another collection had something mysterious because of the masks they were wearing.

AMFI x H&M Divided girls

This was a type of fashion show, where you walked away with a feeling that you came for something good, something new and inspiring.

The importance of this show was highlighted by the representatives of H&M’s design team, who were following the students and their work during this process.

 

AMFI xH&M MEN
Designers and the models wearing their design, proud and relieved after the show.

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Get your tickets now http://amfi.nl/get-tickets-now/ Fri, 11 Jan 2019 10:55:11 +0000 http://amfi.nl/?p=19897 The world needs fantasy, not reality. We have enough reality today. – Alexander McQueen   Alexander McQueen is known for his extravagant and dramatic style. His rebellious designs shocked and […]

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The world needs fantasy, not reality. We have enough reality today. – Alexander McQueen

 

Alexander McQueen is known for his extravagant and dramatic style. His rebellious designs shocked and inspired people around the world. At AMFI, we all carry a bit of Alexander McQueen’s vision in us. Finally, it is time to expose our admiration and pay homage to the great designer. The very first AMFI gala will be held under the stars of Alexander McQueen. On February 1st., we will transform the Koepelkerk into a magical place where we will celebrate our community. The DJ and a welcome drink will assure you the perfect start for the night.

 

 

This gala is especially for AMFI students, created by AMFI students. However, we understand if you want to celebrate the night with your lover or best friend who is not studying at AMFI. Make sure they get the tickets.

 

Since we believe in doing good for others, our highlight is the collaboration with COC Amsterdam.  COC Amsterdam is a LHBT+ community that strives for equality, emancipation and respect. The Non-Profit Organization is the first and biggest organization, celebrating its 73th year now.

 

Together, we want to make a statement, where people can be free and dress how they want.It is time to shake up the young generation with the harsh reality, truth and history – in order to celebrate and respect the freedom we have right now. This gala is here to celebrate us, everyone. By joining us and buying the tickets, you will support COC Amsterdam – where volunteers are working hard to strive for change for good.

Find your inner McQueen outfit and buy your ticket in time. They are limited – see link. Make sure to buy your tickets in time.

 

Tickets: https://shop.eventix.io/a941fc10-14d2-11e9-8f94-c359facf3685/tickets

 

 

 

AMFI GALA

Koepelkerk: https://www.koepelkerk.com/

8AM – 2AM

Dresscode: Alexander McQueen

 

Make sure to stay updated on our social medias about more information:

Facebook: https://www.facebook.com/events/336425116955787/

Instagram: https://www.instagram.com/amfinl/

 

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