AMFI http://amfi.nl Amsterdam Fashion Institute Wed, 13 Feb 2019 14:18:32 +0000 en-US hourly 1 32314050 Branding graduate Travis Rice made it to the Rivet’s most influential 5 of the Rivet 50 http://amfi.nl/branding-graduate-travis-rice-made-rivets-influential-5-rivet-50/ Wed, 06 Feb 2019 20:23:00 +0000 http://amfi.nl/?p=19947 Rivet 50 Rivet’s Influential 50 is an index of the most creative and forward-thinking leaders, driving the global jeans industry. The Influential 50 represent the upward direction, the denim community […]

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Rivet 50

Rivet’s Influential 50 is an index of the most creative and forward-thinking leaders, driving the global jeans industry. The Influential 50 represent the upward direction, the denim community strives for with each new collection: innovation and technology.

by Loeka de Vries

We are so proud to announce that Travis Rice, a Fashion & Branding graduate from AMFI, made it to the Rivet’s most influential 5 of the Rivet 50.

Looking at the lineup of Rivet’s 50 including people like Virgil Abloh, The Kardashian and Jenner Sisters, Raf Simons and many more important names in the fashion industry. Travis Rice is now included in that list!

Travis Rice

With his life quote “Have the COURAGE TO BE yourself, it will be harder and easier than you can ever imagine.”, Travis describes himself as a modern day Renaissance man with a background as a primary school teacher and a current pursuit in the world of fashion and branding. Besides Travis being a man with many talents, he finds himself being the best at copywriting and concept development. In these talents, he pursuits both, social sustainability and the denim industry. He feels like there is a moral integrity in his approach to elevate brands and industries to the next level.

 

Travis is the Alliance for Responsible Denim project manager. He supports brands’ efforts to go green, nudge at a time. If you are just like us wondering how he got into denim, here is the answer. When Travis was little, he was obsessed with animals. “Therefore, going to the zoo was the highlight of my summer. Each time I went to the zoo, I had to wear my Oshkosh overalls. Why? No rhyme or reason. There are at least five photos, from 1990 to 1995, of me at a zoo, wearing Oshkosh overalls.” he says.

 

A question most denim lovers get asked is: “what is your favorite pair of jeans?”. Travis responds to this with an answer that origins from his childhood: “I have never been someone to have a favorite pair of jeans, favorite shoes or a favorite shirt. I source my wardrobe from a variety of places. I’ve never been brand loyal and get inspired on a daily basis. Perhaps I should see if Oshkosh makes adult-size overalls.”

Travis in Rivet 50

We see that being modest is one of Rice his characteristics by claiming he didn’t receive the successes of the Alliance for Responsible Denim (ARD) alone.

But we give him a lot of credit for coordinating the organization’s sizeable roster, which includes founding partners (Amsterdam University of Applied Sciences, Circle Economy and Made-By), brands (G-Star Raw, MUD Jeans, Nudie Jeans, Kings of Indigo, Kuyichi), mills (Bossa, Kilim Denim, Orta Anadolu, Tavex, Tejidos Royo) and other stakeholders.

 

What does Travis do?

Travis is a project manager, this means that he helps create the base for the ARD to build a “cleaner, smarter” denim industry. He facilitates the efforts of the two main working groups (denim finishing and post-consumer recycled denim), connects ARD’s work with kindred initiatives, assembles the quarterly plenary meetings, promotes existing members and solicits new ones. Although denim is often driven by heritage, Rice believes that the industry is shifting toward innovation, which, he pointedly noted, isn’t the same thing as what’s trending.

 

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COC AMSTERDAM X AMFI GALA http://amfi.nl/coc-amsterdam-x-amfi-gala/ Thu, 31 Jan 2019 13:14:40 +0000 http://amfi.nl/?p=19952 If you haven’t been living under a rock, or in AMFI terms, under process books, you might have seen that on the first of February, the AMFI gala 2019 will […]

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If you haven’t been living under a rock, or in AMFI terms, under process books, you might have seen that on the first of February, the AMFI gala 2019 will take place. We are really excited that we can announce our sponsor this year, COC Amsterdam! This is an NGO (non-governmental organization) fighting for LHBTI+ rights, which we as amfi.nl totally support.

 

by Loeka de Vries

 

 

COC Amsterdam and its surroundings are committed to LHBTI + emancipation in the Amsterdam region. They make sure they support gay men and lesbian woman, but also bisexuals, transgenders, intersex people and queers.

 

They make themselves and LHBTI+ people visible, as this is the first step they are taking to promote social acceptance. COC Amsterdam draws attention to the diversity within the LHBTI+ community, which is one of their main priorities.

 

COC Amsterdam has their focus on five themes: Advocacy, Meeting & Empowerment, Safety, Information and Care & Welfare. The organization consists of only volunteers, about 150!

 

COC Amsterdam organizes various activities, for instance, the AmsterdamPinkPanel, which is a collaboration between COC Amsterdam and the Research Institute for Psychology at the University of Amsterdam. The aim of the panel is to give the lesbian, gay, bisexual and transgender (LHBT+) community a voice and to be independent from other research institutions.

Respect2Love, a community for lesbian, gay, bisexual and transgender (LHBT+) young people with a bicultural background. They understand that if your environment does not accept you as you are, it is not easy to be yourself.

TransUnited, a group for transgender people working on the visibility of the multicultural transgender community in the Netherlands. And much more activities making sure everybody has a place to go and feel like they are being heard and supported.

 

As a special guest, the secretariat from COC will give us a speech about COC and awareness amongst the younger generation at the AMFI Gala on February 1st.

If you find yourself needing support or you maybe want to volunteer and help, check their website: www.cocamsterdam.nl for all the information you need.

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AMFI x H&M http://amfi.nl/amfi-x-hm/ Fri, 18 Jan 2019 11:05:28 +0000 http://amfi.nl/?p=19935 The second year design students who spent hours of their time sewing and sketching, no sleep, crappy food and probably shed a few tears, showed their designs at a fashion […]

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The second year design students who spent hours of their time sewing and sketching, no sleep, crappy food and probably shed a few tears, showed their designs at a fashion show the 17th of December. The show was held at ‘the Floor’ at the KSH building. There was a big crowd full of family, friends, students, the teachers and even a few members of the H&M design and pattern team.

by Esther Havinga

 

Models and designers waiting for the rehearsals before the show.

The designs are based on a division line from H&M, such as H&M Women, H&M Men, Divided Girls or Divided Boys. Within the group, there is one concept that each student translates in their own personal and creative way. It was interesting to see, how one collection appears as coherent, even though the designs incorporated individual aspects, take the choice of colors, type of silhouette or which you can see in the details.

 

An important subject during this project was sustainability, which the students had to think about and connect with their design. It is important to show, how you can design on a sustainable level to get more knowledge, but also inspire others. Think about using recycled materials, low or even no waste, multifunctional, natural dying or collections made out of one material.   

 

Last minute adjustments, before the show can start.

You could sense the rush, pressure and maybe a little bit of fear. A few minutes before the show, the designers backstage were working on last minute adjustments such as sewing the last details for perfection, steaming the clothes so it is representative. There was stress, chaos and excitement from the designers, as the models. Being backstage, to look at all the work they have made and to support the students gave, even me, a stress but proud feeling.

At the end, the students pulled it off and the show was impressive. Glamour with attitude is, how I would describe it. The designs were showed in collections,  where the music and models fit perfectly with the clothes that were created.

 

Walking the runway hand in hand: designers and models wearing their designs, at the end of the show.

The show was made by both, Dutch and international students. Every part was interesting to look at because of the variety between the collections that kept your attention. One collection had their focus on the playfulness from the old game ‘Scooby doo’, where another collection had something mysterious because of the masks they were wearing.

AMFI x H&M Divided girls

This was a type of fashion show, where you walked away with a feeling that you came for something good, something new and inspiring.

The importance of this show was highlighted by the representatives of H&M’s design team, who were following the students and their work during this process.

 

AMFI xH&M MEN
Designers and the models wearing their design, proud and relieved after the show.

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Get your tickets now http://amfi.nl/get-tickets-now/ Fri, 11 Jan 2019 10:55:11 +0000 http://amfi.nl/?p=19897 The world needs fantasy, not reality. We have enough reality today. – Alexander McQueen   Alexander McQueen is known for his extravagant and dramatic style. His rebellious designs shocked and […]

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The world needs fantasy, not reality. We have enough reality today. – Alexander McQueen

 

Alexander McQueen is known for his extravagant and dramatic style. His rebellious designs shocked and inspired people around the world. At AMFI, we all carry a bit of Alexander McQueen’s vision in us. Finally, it is time to expose our admiration and pay homage to the great designer. The very first AMFI gala will be held under the stars of Alexander McQueen. On February 1st., we will transform the Koepelkerk into a magical place where we will celebrate our community. The DJ and a welcome drink will assure you the perfect start for the night.

 

 

This gala is especially for AMFI students, created by AMFI students. However, we understand if you want to celebrate the night with your lover or best friend who is not studying at AMFI. Make sure they get the tickets.

 

Since we believe in doing good for others, our highlight is the collaboration with COC Amsterdam.  COC Amsterdam is a LHBT+ community that strives for equality, emancipation and respect. The Non-Profit Organization is the first and biggest organization, celebrating its 73th year now.

 

Together, we want to make a statement, where people can be free and dress how they want.It is time to shake up the young generation with the harsh reality, truth and history – in order to celebrate and respect the freedom we have right now. This gala is here to celebrate us, everyone. By joining us and buying the tickets, you will support COC Amsterdam – where volunteers are working hard to strive for change for good.

Find your inner McQueen outfit and buy your ticket in time. They are limited – see link. Make sure to buy your tickets in time.

 

Tickets: https://shop.eventix.io/a941fc10-14d2-11e9-8f94-c359facf3685/tickets

 

 

 

AMFI GALA

Koepelkerk: https://www.koepelkerk.com/

8AM – 2AM

Dresscode: Alexander McQueen

 

Make sure to stay updated on our social medias about more information:

Facebook: https://www.facebook.com/events/336425116955787/

Instagram: https://www.instagram.com/amfinl/

 

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AMFI GALA FEBRUARY 1st, 2019 http://amfi.nl/amfi-gala-february-1st-2019/ Tue, 08 Jan 2019 11:15:55 +0000 http://amfi.nl/?p=19886     Get ready for the first official AMFI gala in the most beautiful place of history in Amsterdam. SAVE THE DATE: February 1st, 2019. The AMFI Gala Koepelkerk https://www.koepelkerk.nl/ […]

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Get ready for the first official AMFI gala in the most beautiful place of history in Amsterdam.

SAVE THE DATE: February 1st, 2019.

The AMFI Gala

Koepelkerk https://www.koepelkerk.nl/

 

To kick off the second semester, we want to celebrate our community. To create the event of the year, we want to do it in style. It is going to be the very first AMFI gala for AMFI students by AMFI students. On this night we are going to take a step back from all the hard work and celebrate our successes that come with struggles we all share. Shake off the thoughts of deadlines, just for one night!

 

We built a community that cherishes an incredible network of talents, love, ambition, equality and collaboration. We partnered up with COC Amsterdam, to introduce to you a non-profit organisation that fights for emancipation, social acceptance and equal rights within the LGBTQ community. Together, we want to set up a gala where we not only party, but also do good. Expect a night full of love, madness and incredible fashion moments and of course drinks, while dancing the night away.

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SAVE THE DATE: FEBRUARY 1, 2019 http://amfi.nl/save-date-february-1-2019/ Sat, 22 Dec 2018 20:58:31 +0000 http://amfi.nl/?p=19860 The post SAVE THE DATE: FEBRUARY 1, 2019 appeared first on AMFI.

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Hong Kong Diary Tim van Brussel http://amfi.nl/3-hong-kong-diary-tim-van-brussel/ Wed, 05 Dec 2018 11:53:59 +0000 http://amfi.nl/?p=19850 Our Hong Kong diary is from Tim van Brussel (20 years old), a third year International Fashion and Management student who’s following his internship at the Manfree company in mainland […]

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Our Hong Kong diary is from Tim van Brussel (20 years old), a third year International Fashion and Management student who’s following his internship at the Manfree company in mainland China.

 

Why did you choose for the specialization ‘international production’?

When I started at AMFI, I heard about this specialization in the first year and it immediately took my interest. During the time composing my flexible program, I heard about it again, and I decided to sign myself in. Honestly, not knowing exactly what it was and how it would turn out. I wanted to see new cultures and countries and engage in new experiences. As well, I wanted to develop myself in Asia, specifically China due to its booming influence on the world and industry. After my exchange semester in Hong Kong, it felt as a logical follow up. Now, I can say it was one of my best decisions to choose for international production both personal and career wise.

 

Skyline Shanghai

How is living and working in China?

I am working in a factory, which is located Fengqiao town. This is a small village next to Zhuji city. It takes around two hours to get to Shanghai with a high-speed train. Working in this small village is interesting in every way. The villagers are not used to foreigners, and the life here is much more simple and slow compared to Hong Kong. The whole village is based on the fashion and textile industry and almost everyone works in this. There are factories for dying, weaving mills, jeans, suits and any other garment you could think of. The days are long for the workers from 7 AM till 7PM, and they have only two days free a month. A working salary of 17 euros a day is not uncommon here.

 

What are your responsibilities in this internship?

The factory needs a code of conduct, an ISO9000 and an ISO14000. I made the code of conduct for the company here, and I help with the whole process from A-Z while getting the ISO’s. As well, the company would like to get a BSCI at the start of 2019, which I prepare. The factory just moved, and I help with improving efficiency and observing if the new factory needs improvements regarding the production process. Preparing samples and quality checks are my weekly tasks. Besides this the owner of the factory takes me with him to many factories and all of his meetings.

 

What are the biggest differences between Amsterdam and China (Fengqiao Town)?

Everything in every way is different. In Amsterdam you have to watch out for the many bicycles during your way to school, and here I have to watch out that I do not step in dangerous animals such as snakes. Also, China is extremely busy, and in my opinion Chinese can be very rude. They will stare at you, because you are foreigner, and will not stop watching you until you left.

 

 

Common protection against the sun while driving.

 

Could you describe the Chinese culture?

It’s the opposite of the Dutch culture. Dutch people are very individualistic and Chinese are much more collectivistic, which means that in Holland it is embraced to be yourself in the best form and way. In China, people want to belong to a group. As well, Chinese are in my Westernized opinion very unhygienic and loud.  I am used to hear super loud burping, slurping, and gurgling. Also eating with chopsticks started to be my second nature.

Good to know for many is that the Chinese food we know in Holland, is not the real Chinese food. Pig brains, chicken feet, pig noses and feet, strange never seen before fishes and organs of every existing animal; I have had it all. Chinese are also extremely hospitable. My fellow student Diana and I, get every day fruit, cookies and other things. We are allowed to have lunch and dinner with the family here, and nothing is too much for them.

 

What is the added value to study and work in China and Hong Kong?

China is growing and becoming more and more important in the world. This means that it will be very likely that you have to work with Chinese later in your career. In my opinion it will come extremely powerful for your career if you know how to work with Chinese, and that you know their culture. Whenever you are at a business dinner later, you know what to order in a Chinese restaurant, and as well know how to eat it. That you might speak a few words of Mandarin could break or make a business deal. This internship is the best way to learn it all.

Besides this, If you want to develop yourself personally, this internship is right for you. You have to leave everything that you are used to back in the Netherlands, get out of your comfort zone and do only things every day that you’re not familiar with. This is not always easy, and for sure sometimes you will let some tears, but the person at the end has so much more experience and knowledge about him or herself, which you won’t get somewhere else.

 

View on the production of dog clothes.

Do you have any tips or guidelines for (future) students who are considering this specialization?

You have to be extremely open minded and flexible. Nothing will be the same and you need to be prepared for this. Be prepared that you will not find many Western things, and that no one speaks English. I can highly recommend coming here with the mindset to try everything, and to do everything new. This mindset will bring you the farest. If you show your interest and passion in China, they are only extremely happy to show you even more. Last tip: Never, ever forget to bring wet tissues and normal tissues. You do not know when this will get in handy. Trust me.

 

If you want to know more, don’t hesitate to contact me! – Tim van Brussel

 


Worker in the suit factory. Safety rules do not exist here and working with 14cm heels is allowed.

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Dirk Reynders new director of Amsterdam Fashion Institute http://amfi.nl/dirk-reynders-new-director-amsterdam-fashion-institute/ Tue, 27 Nov 2018 13:55:58 +0000 http://amfi.nl/?p=19845 Dirk Reynders has been appointed the new director of Amsterdam Fashion Institute (AMFI) with effect from 1 February 2019. Located in the Dutch capital, the renowned fashion institute is part […]

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Dirk Reynders has been appointed the new director of Amsterdam Fashion Institute (AMFI) with effect from 1 February 2019. Located in the Dutch capital, the renowned fashion institute is part of Amsterdam University of Applied Sciences (AUAS). The Faculty of Digital Media and Creative Industries (FDMCI) is delighted at Dr Reynders’ appointment.

 

Dr Dirk Reynders (b. Bilzen, 1980) is known both in the Netherlands and abroad as an experienced lecturer and guest speaker. He has made his mark mainly in the media and communication field. A native of Flanders, Reynders’ current appointments include lecturing in visual communication both at Belgium’s Luca School of Arts (where he is programme manager in the Visual and Liberal Arts Department) and at Zuyd University of Applied Sciences in the Netherlands (where he also heads the international Master’s track in Intercultural Media and Innovation).

 

Commenting on the appointment, Reynders said: ‘I am looking forward to investing my own energy and enthusiasm in supporting the brilliant AMFI team in their ambitions to continue growing and raising the Institute’s profile in the fields of art, creative technology and entrepreneurship.’

 

Reynders obtained his PhD in Media and Communication Sciences at Free University of Brussels (VUB) in 2012. In the past, he completed two Master’s degrees: the one in Visual Culture at VUB (graduating cum laude), the other in Film Studies and Visual Culture at the University of Antwerp.

 

Reynders will succeed Irene Sparreboom, who was director of AMFI until 1 July 2018.

 

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Sorry you didn’t make it to the guestlist… http://amfi.nl/sorry-didnt-make-guestlist/ Fri, 23 Nov 2018 17:40:28 +0000 http://amfi.nl/?p=19838 After a 10 month break, AMFI’s fashion label iNDiViDUALS was back and ready to change the industry. Generation 25’s collection launch turned into the most sought after event of the […]

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After a 10 month break, AMFI’s fashion label iNDiViDUALS was back and ready to change the industry. Generation 25’s collection launch turned into the most sought after event of the city – but no one attended. This is what happened…

 

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Experiencing Amsterdam’s Museums At Night http://amfi.nl/experiencing-amsterdams-museums-night/ Tue, 20 Nov 2018 09:54:22 +0000 http://amfi.nl/?p=19820 Since 2002, every first Saturday of November, collective N8 organises the ‘’Museumnacht’’. This year, over 50 museums and cultural institutions opened their doors from 19:00-02:00 o’clock and created a special […]

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Since 2002, every first Saturday of November, collective N8 organises the ‘’Museumnacht’’. This year, over 50 museums and cultural institutions opened their doors from 19:00-02:00 o’clock and created a special programme inspired by their permanent collection and/or temporary exhibitions. Next to art, the programme included music, drinks, food, performances, workshops and lots of fun! They strive to reach out to a young, diverse audience and stimulate them to visit museums and cultural institutions more often, while motivating young creatives by giving them a stage.  

 

By Carlijn van Ingen 

 

Overall experience
Museumnacht is  the perfect place to connect with other young creatives and get inspired, while having lots of fun. Next to perceiving artworks, museums invited you to get creative yourself through the use of different workshops linked to their current exhibitions. Every museum had a party going on where you could enjoy music, get yourself a drink and meet new and interesting people.
Since the participating museums are spread around Amsterdam and the event is crowded, I didn’t get to see everything I wanted to see. My advice would be to plan your route beforehand and otherwise use your free repeat visit to see the exhibition you missed.

 

museumnacht campagneCampaign images of museum night 2018 shot by Elza Jo Reenen. From left to right expressing the individual experience of museums, the group feeling of museum night and the connections you make during it.

 

TNO X STEDELIJK MUSEUM
This year, the young, Dutch clothing brand TNO (standing for The New Originals), took over part of the Stedelijk Museum. Their programme consisted of a collection presentation with visuals from Youp Wehnes, an event with live music, various DJ’s and an interactive art experience.

 

Next to their own programme at the Stedelijk Museum, TNO also made the designs for the official merchandise of the Museumnacht 2018. They invited three young artists to make the designs, which are inspired by the participating museums. The end result consists of three T-shirt designs that showcase the exotic plants of the Hortus, the architecture of Museum Het Schip and the materials and textures of Tassenmuseum Hendrikje. The designs can be bought in TNO’s store at Zeedijk 60 in Amsterdam, or online https://www.theneworiginals.eu/collections/fall-winter-17.

 

 

Other interesting events:

  • NEMO Science Center offers multiple interactive exhibits that are fun to explore
  • Participate in the canal boat tour that is hosted by Museum Het Grachtenhuis
  • Explore the magical gardens of Hortus and get warm and cosy in their greenhouses
  • Silent disco at Rijksmuseum

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Party at the Rembrandt Museum during museum night.

Tickets
If this article caught your interest and you would like to visit the Museumnacht next year, you can buy your tickets at https://museumnacht.amsterdam/ from October 2019. Tickets cost €19,95 and give you access to all the participating museums, a discount to some particular after parties and a free repeat visit to one of the museums that participated in the event. Be aware that you can only purchase the tickets through Ideal, so you might need help from a Dutch friend if you don’t have a local bank account. A different option is buying second hand tickets on websites such as Ticket Swap. A Museumkaart or iAmsterdam card is not valid for this event. The tickets tend to sell out fast, so be on time! Next year Museumnacht will be extra special, since they will be celebrating their 20th anniversary.

 

 

 

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