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‘Film week: some call it a rollercoaster, I call it a carousel’

Who ever thought that we could make a whole film in one week? In the beginning it seemed impossible but in the end it was the best preparation we could have wished for to start the second half of the Fashion & Visual Culture programme.

AMFI Presents: #LIFEGOALS

AMFI Presents: #LIFEGOALS

AMFI Presents: #LIFEGOALS

#MyPerfectOnlineLife

AMFI Presents: Give Me Carbs

AMFI Presents: Give Me Carbs

AMFI Presents: Give Me Carbs

Before it's too late.

AMFI Presents: Should I Stay or Should I Loo

AMFI Presents: Should I Stay or Should I Loo

AMFI Presents: Should I Stay or Should I Loo

Who's harmless?

AMFI Presents: Copy Paste

AMFI Presents: Copy Paste

AMFI Presents: Copy Paste

Oh!

AMFI Presents: I Licked It So It's Mine

AMFI Presents: I Licked It So It's Mine

AMFI Presents: I Licked It So It's Mine

Mine.

AMFI Presents: Killer Heels

AMFI Presents: Killer Heels

AMFI Presents: Killer Heels

Don't waste good taste.

 

Some call it a rollercoaster. I call it a carousel. First, when your feet go off the ground, you feel a bit disorientated but after the first round you know you’re going to enjoy the ride. After 10 weeks of living with your camera in your hands, and making pictures of the most absurd objects, it was now time for the film period. We were divided in 6 crews – all having a Director, Art Director, Director of Photography, Creative Producer and a Production Manager. It was nice to work with ‘real’ people again, since your camera doesn’t talk back or help you with ideas when you’re stuck.

Building the perfect set.

Building the perfect set.

The film week assignment was to create a one minute fashion film based on the general theme ‘the (non)sense of fashion’. On Monday we presented our concept. Tuesday and Wednesday we had time to work on the narrative, set building, storyboard and callsheets. Thursday was the actual filming day and on Friday we already had our premiere. A few fierce days in a row filled with the search for locations, models and shopping for props. I can tell you that finding the right shoes is more difficult than you can imagine, because if a film only lasts for one minute, everything has to be perfect, down to the last detail.

Creating special effects by using fishing thread.

Creating special effects by using fishing thread.

The making of a film was a totally new experience for me. There is no Photoshop afterwards to get rid of spots or to adjust colour, everything has to be perfect before the camera starts filming. Besides that, it still looks a lot like a photo shoot. There is a make-up and hair stylist, a model, who is acting instead of posing and there is a set to be built. Creating the mise-en-scène was almost the same as in the Photo period; all the little details are playing a big roll to tell your story in the best possible way, and this takes a lot of effort. It is Fashion & Visual Culture after all. For no other programme are you cooking spaghetti and spray-painting books in the middle of the night.

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The perfect shoes on the customized white books.

From the first week of December until the Christmas holidays, the six short fashion films will also be displayed every night on the cinema window screen of the by AMFI store.

Text by Amy Kleingeld, 4th year student Fashion & Branding. Images by Milou Broersen.

 

 

 

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