amfi's in-house fashion label

iNDiViDUALS livestream of SS16

iNDiViDUALS is a platform for fashion creativity

iNDiViDUALS is a Dutch womenswear brand managed by third and fourth year AMFI-students, allowing them to experience the demands of the fashion industry while offering them a platform for fashion creativity.

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In-House Fashion Label

iNDiViDUALS is a high-end, Dutch womenswear label which was initiated by AMFI – Amsterdam Fashion Institute in 2006. The brand is a collective of 24 (up to max 30) creative minds changing with every season.

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Fashion Fusion

This continuous narrative responds to the constantly evolving Zeitgeist. All tasks and responsibilities are covered by the design, management and branding departments. Fusing these three departments is the foundations for the successful formula that is iNDiViDUALS. - amsterdam fashion institute

Reality School

iNDiViDUALS aims to achieve a balance between being creative and commercially appealing. The ability to combine creative freedom with a focus on economic value is one of the brand’s objectives.

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