iNDiViDUALS breaks unwritten rules during Opening Night Fashion Week

On Friday 12th July S/S14BY21iNDiViDUALS astonished the audience by having no catwalk. The brand created an intimate show at the Transformatorhuis for Dutch and international guests from the fashion industry. The striking feature of the collection was the use of red paint on white and unbleached garments, from small accents to completely red styles. Emotion and experience were central to the performance, as sound was used in an innovative way by a collaboration with MediaLAB Amsterdam.

All Photos by Peter Stigter.