The 17th generation of iNDiViDUALS students are in the midst of developing the new S/S15 collection which will presented in July. Throughout the next few months they will share stories of what it’s like running a fashion label of a fashion school. This time Branding student Robin van der Aa reports on experiments with 3D printing.
‘3D printing transforms a computer design into a physical object. By melting together materials such as biodegradable plastic and nylon layer by layer, we can create nearly anything you can imagine. What was exclusively available in the 80’s is now a hot commodity. Even for us students its possible to use this technology, and now at HvA’s MediaLAB we have our very own 3D printer.
Froukje Wallendal is a Management student and responsible for New Products & Licensing. Her job includes creating an accessory product alongside the seasonal fashion collection. She introduced the 3D printing concept to the rest of the group as a great opportunity for iNDiViDUALS to innovate. Besides reflecting a forward thinking approach, 3D-printed products act as a brand extension and can also support commercially feasible designs.
Recently Froukje and the other Management students had an inspiring meeting at Fablab; an international community under the Waag Society that shares digital and design knowledge. This company gives everyone, from mere students to fully fledged entrepreneurs, the opportunity to turn their ideas into 3D reality. With their help, we could learn to make CAD drawings, create 3D models and eventually sell print our very own 3D printed products. Besides just 3D printing, Fablab could also work with us to program laser cutting and digital embroidery machines.
External collaborations continue to create major possibilities for iNDiViDUALS; stay tuned.’
Text: third-year International Fashion & Branding student Robin van der Aa. Pictures: third-year Branding student Eva Nefkens.