Generation 18 of AMFI’s own fashion brand iNDiViDUALS kicked off four weeks ago and is already busy selecting fabrics for the A/W 15-16 collection. Branding student Anna Lena Götzmann shares the team’s experience during the fabric sourcing trip to Paris.
‘When we heard about this trip we were all stoked: Paris certainly is a city always worth visiting and a fantastic source for gathering inspiration. We also knew that the trip was not going to be for pleasure but would involve serious business.
Working with the real fashion industry calendar, we only had two days to select fabrics for the A/W 15-16 collection. With our conceptual starting points for the new collection and the knowledge we gained during our fabric classes, we arrived in Paris well-prepared for two prestigious fabric fairs. Buyers from all across the globe come here to choose the fabrics for next year’s Autumn/Winter collections.
First we visited Première Vision, where we fell in love with the most exquisite fabrics, from beautiful silks to soft woolen fabrics. We visited Texworld the next day to complete our shopping list. Our story started becoming tangible and real as we were touching the fabrics and discussing how they fit the values behind our concept. In our negotiations with suppliers, it became clear to us that we are indeed working for a professional company; there are no shortcuts for being a student. We realised that we are all the more proud to be a part of the iNDiViDUALS brand.
We also visited several concept stores to get inspired by how other brands are communicating their stories. We were astonished by the 360° brand communication in the boutiques of Hermès, Viktor & Rolf, ACNE and Co. Furthermore, we investigated the new Autumn/Winter collections at luxury department store Le Bon Marché. We took a lot of inspiration with us and can’t wait to get started on the new collection.
The day after our return, we already finalised the fabric selection. From a multitude of fabrics we critically selected the ones that best suit our concept and fit our quality standards. The fabric sourcing trip was exhausting, yet a highlight in our career at AMFI. Mostly, it bonded us as a team – now we really feel that we are Generation 18 of iNDiViDUALS.’
Text by fourth year International Fashion & Branding student Anna Lena Götzmann.