Individuals opens 18th edition Amsterdam Fashion Week

The Opening night of the 18th edition of Amsterdam Fashion Week on Wednesday the 23rd of January 2013 will be done by iNDiViDUALS and the People of the Labyrinths. With this opening Amsterdam Fashion Week programs a special night with collections of promising students and of an internationally renowned Dutch fashion brand.

Carlo Wijnands, Programme Director of Amsterdam Fashion Week, explains the selection of iNDiViDUALS:  ‘I have chosen iNDiViDUALS because this brand stands for creative business, an exploring style and the combination with education.’The AMFI brand is a platform for fashion creativity and for new fashion talent.  Twice a year, a new generation of fashion designers, managers and branders adds a chapter to the iNDiViDUALS story. A seasonal collection is produced and presented in selected stores throughout the Benelux.

It’s the fourteenth time that iNDiViDUALS is showing at Amsterdam Fashion Week. With the Autumn/Winter collection ‘ELEMENT’, the brand will for the first time take care of the opening of Amsterdam Fashion Week. This collection creates certainty within the uncertain and portrays a survival through a magnetic attractive force of angular and curved shapes. A mix of unconventional materials reveals the contemporary protection. Every item explains itself, builds up a positive tension and strengthens the wearer. A hint of artificiality emphasizes the evolution of the crucial details in the design. The show is made possible by principle sponsor Vodafone Netherlands.



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