Documentary on the making of Individuals ELEMENT AW13.
3 departments, 1 programme
Individuals, founded in 2006, unites the three AMFI departments in one reality school program. Young creatives from Design, Management and Branding work together for six months on designing and producing a collection which is then communicated and marketed.
Linking education & industry
Individuals is industry-focused and design-driven. We combine the world of fashion education with the reality of a fashion brand. Each collection is shown at Amsterdam Fashion Week and sold in selected stores in The Netherlands.
A continuing fashion story
Individuals’ ambition is to create a fashion legacy that future generations of creatives can build on. Each generation of creatives adds its own chapter to the continuing story of the brand.
Teachers
Leslie Holden (General Manager)
Mikki Engelsbel (Education & Production)
Peter Leferink (Creative Manager)
Charlotte Lokin (Branding Manager)
Chris van Veldhuizen (Sales & Finance)
Videos
Get an impression of the creation of the winter collection.
Wintercollectie Individuals: reconditionering
Wintercollectie Individuals: fotoshoot
Wintercollectie Individuals: backstage
AW13
SS13
AW12
SS12
AW11
AW10
SS10
AW09
SS09
AW08
SS08
AW07
