Individuals | reality school
In-House Fashion Label
iNDiViDUALS is a premium Dutch brand that was initiated by AMFI – Amsterdam Fashion Institute in 2006. The brand is a collective of 24 (up to max 30) creative minds changing with every season.
This continuous narrative responds to the constantly evolving Zeitgeist. All tasks and responsibilities are covered by the design, management and branding departments. Fusing these three departments is the foundations for the successful formula that is iNDiViDUALS.
iNDiViDUALS aims to achieve a balance between being creative and commercially appealing. The ability to combine creative freedom with a focus on economic value is one of the brand’s objectives.