Documentary on the making of Individuals ELEMENT AW13.
Individuals | reality school
3 departments, 1 programme
Individuals, founded in 2006, unites the three AMFI departments in one reality school program. Young creatives from Design, Management and Branding work together for six months on designing and producing a collection which is then communicated and marketed.
Linking education & industry
Individuals is industry-focused and design-driven. We combine the world of fashion education with the reality of a fashion brand. Each collection is shown professionally and sold in selected stores in The Netherlands.
A continuing fashion story
Individuals’ ambition is to create a fashion legacy that future generations of creatives can build on. Each generation of creatives adds its own chapter to the continuing story of the brand.