Master Fashion Enterprise Creation

innovation | entrepreneurship | research

Start your fashion business

Our two year Master of Arts programme will prepare you to become a fashion entrepreneur by equipping you with all the skills you’ll need to operate. Application for the year 2017-2018 is closed. We will start with the application procedure for the year 2018-2019 in September this year.

Be part of the first generation of the Amsterdam Fashion Institute’s MA FEC.

practical information

An MA FEC at the Amsterdam Fashion Institute is intended for (new) fashion entrepreneurs who want to start a fashion business. The programme will provide students with a strong foundation in business research, management expertise, and provide training in all the essential components needed to start and operate a successful fashion enterprise.

  • Two years full-time study (four semesters)
  • From business proposal to operating business
  • Unique fashion entrepreneurship programme in the Netherlands
  • Courses operated in collaboration with London College of Fashion
  • Programme start September 2018
  • Tuition fees €8,500 per year
  1. Graduates with a Bachelor’s degree can apply. All classes are conducted in English; for non-native speakers an IELTS English language level of at least 6.5 is required.
  2. Applications include a proposal for a fashion business with a focus on clothing. This business could be a range/collection, but may also be a store, publishing platform, or a service.
  3. Applications must also include a letter of motivation to join the programme. The best applications will be invited for an interview.
  4. Candidates will be accepted on the viability of their proposal. The criteria for acceptance will be based on innovation, commerciality, and fashion awareness.
  5. Applications are made and offers accepted throughout the year. Early application is advised.
  6. To request an application please fill out the form found here.
zonder EC Complete overview semesters MA_FEC 2017-2018


Please fill in the required personal information on the enclosed form. Write a proposal for your business following the enclosed guidelines. Create a digital moodboard of your vision on contemporary fashion. All files should be submitted via email or file transfer to


Our programme has been successfully conditionally accredited by the NVAO. We are accepting applications to enrol for September 2018.

Leslie Holden, MA (RCA)
Leslie Holden, MA (RCA)

course details

Postgraduate Business Research
Develop data analysis skills in the context of starting a fashion business. Use primary and secondary research methods including quantitative, qualitative and visual research in order to understand the starting situation. Learn how to analyse, evaluate and disseminate research findings. This unit will consider research in a range of contexts relevant to the cultural and creative industries.

Finance for Fashion
A deep introduction to the principles of entrepreneurial finance in the context of fashion, including managerial accounting, financial business plan theory and sources of financing.

Innovation Management
Learn how valorisation of research outcomes create actionable insights for innovation in fashion enterprise. This unit focuses on new technologies and their impacts on the operating environment of SMEs in fashion.

Setting up a Fashion Business
Focus on the relationship of key areas of design research, finance, management and responsibility making the initial bridge between creativity and business.

Strategy and Strategic Patterns in Fashion
Develop a deep understanding of the fashion cycle and specifics of fashion organisations.

Business Plan Creation
Understand the elements required to create and complete a business plan. This plan forms the foundation of the personal development of the student throughout the two year study period.

Context of Branding
An introduction to the implications of branding for fashion entrepreneurs and the company’s stakeholders. Use case analysis skills to understand how brands operate in the market.

Identify user groups, complete competitor research and understand the opportunity for the brand in the current operating environment by finding and engaging potential customers.

Create a digital visual identity for the brand and build a strategy of how consumers will interact with this identity. Build a content marketing and social media plan for the brand.

Business Models
Explore how existing small and medium (fashion) businesses have developed innovative business models using case study analysis. Determine and test the company’s business model using feedback from potential customers and industry experts.

Intellectual Property (IP)
Understand the implications of IP for small fashion enterprises. Formulate strategies to protect the company’s intellectual property.

Investment Readiness
An introduction to venture capital and the various ways to secure financing for the growth of the company. Persuade a group of investors of the viability of the company’s business plan.

Product Vision
Development of a strong and clear vision for the product, service or range with accompanying merchandising and design plans.

Global Sourcing
Understand the implications of current issues surrounding global sourcing with a focus on sustainability. Develop a network of supplier contacts to build the company.

Development of appropriate prototypes and/or proof-of-concept for the proposed business.

Collaborative Unit
This intensive unit provides students the opportunity to professionally network with industry at LCF in London. Pitch the business to international fashion industry experts. Exchange experiences with accomplished fashion entrepreneurs and MA FEC students from LCF.

Major Postgraduate Project
This component will challenge, refine and enhance the business. Complete the business plan, launch and begin operating. Mentoring and tutorials are driven by the progress of the business. The outcome is an operational business.


‘No other master is offering an opportunity like this at the moment .’
– Jose Teunissen, Dean School of Fashion & Technology London College of Fashion; Chair ClickNL

‘The business model of an emerging fashion professional has been radically transformed over the past decade. Today’s entrepreneurs require a variety of skills to tackle the fast-paced global ecosystem they live and work in.’
– Stefan Siegel, Not Just a Label



Masterminds from leading fashion institutes, the London College of Fashion & AMFI, join forces   

During the second year of the MA Fashion Enterprise Creation programme, AMFI students will collaborate with students from the London College of Fashion (LCF). AMFI students will visit London to pitch their business proposals and network with LCF students. The AMFI students will provide briefs to the LCF master students with the objective of joining forces and working together. This collaboration ensures they gain not only entrepreneurial skills in working in teams but also learn how to overcome the challenges of working from a distance.

AMFI MA FEC Amsterdam
byAMFI Cutting Blue - April 2014_beeldamfiNL-final small

Why Amsterdam for fashion enterprise?

Amsterdam is recognised as a global hub for international orientation, entrepreneurship and the creative industries.

The city is creating a warm climate for entrepreneurs, stimulating the economic impact of Amsterdam at a regional and national level. These facts ensure that the fashion industry is at the centre of business in Amsterdam.

The European Union is continuing to provide provisions for small business, including adaptation of regulatory policies, support for internationalisation and in some instances access to attractive sources of capital.

‘The development of a Masters course that engenders knowledge creation, critical thinking, judgment and strategic decision-making while applying it simultaneously to real and current issues in creating a fashion enterprise, is a vital new approach to post-graduate education.’
-Wendy Malem, Dean of London College of Fashion Graduate Studies,
Director Centre for Fashion Enterprise

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‘It’s not about producing more of what we already have. It’s about training independent entrepreneur-researchers to create new products for new markets utilising new business models and generating local fashion business in an international context.’
-Leslie Holden, Head of Fashion and Design and AMFI MA FEC

To request more information about the programme,
please submit an inquiry.

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