Start your fashion business

Our two year Master of Arts programme in Fashion Enterprise Creation will prepare you to become a fashion entrepreneur by equipping you with all the skills you’ll need to operate a sustainable business.


Enrolment for the Master Fashion Enterprise Creation 2020-2021 closes on 1 February 2020. All applications should be submitted via Studielink.


‘Re-think fashion and join the AMFI Master in Fashion Enterprise Creation’.

course details

AMFI Master

AMFI’s two-year MA programme supports today’s young fashion entrepreneurs and intrapreneurs in becoming leaders of positive change for the industry. Educating them to become change agents who build successful, purpose-driven fashion businesses that will help transform the industry to become a force for good.


The AMFI Master in Fashion Enterprise Creation is based on four tracks: Research; Business; Marketing & Branding and Product & Service. These tracks guide and lead you to the final graduation where all knowledge, learnings and experience will culminate in a full brand and business presentation showcasing the products and communications developed over the years.

Programme info

The Research track provides the student with methods by which to obtain the necessary underpinning and insights into the market in which their brand will operate. The research facilitates understanding, knowledge and critical analysis that is needed to build and run a successful business.


Semester goals:

  • Semester 1: Discover your business’ potential using issue mapping, trend analysis and circular economy principles.
  • Semester 2: Research with rigour the opportunities and challenges in satisfying consumer needs and re-thinking fashion.
  • Semester 3: Develop a research proposal on your chosen topic to further underpin your business, whilst tuning your writing skills.
  • Semester 4: Evolve further expertise through undertaking primary and secondary research to be presented in a final graduation research paper.

The Business track develops throughout the two years an innovative and purposeful business model and solid business plan, which aim to bring positive change to the fashion industry. Aligned with circular economy principles, the businesses will contribute to the sustainable development goals of the UN3 and HvA policy. Armed with new business skills and acumen, students will become competent in running their business.


Semester goals: 

  • Semester 1: Develop understanding of business models, value propositions and finance, as the basis for re-thinking the fashion industry.
  • Semester 2: Translate insights from semester 1 into an inspiring and underpinned business plan, which highlights a clear need for your brand.
  • Semester 3: Grow your entrepreneurial skills whilst building a professional network.  Develop a feasible financial plan as the cornerstone to success.
  • Semester 4: Review and finalise your business plan for your final presentation to Investors.

The Branding & Marketing track motivates the student to create a relevant and purpose driven brand. A clear vision, philosophy and positioning will be developed, based on insights, to ensure the brand delivers on consumer needs with authenticity.  The brand identity and story evolve to be clearly differentiated and create impact and engagement with their consumers.


Semester goals: 

  • Semester 1: Embark on a journey of discovery. Develop your brand purpose & positioning based on market and consumer insights.
  • Semester 2: Create a relevant and inspiring brand story, visual identity and content to reveal your brand’s true colours.
  • Semester 3: Collaborate with London College of Fashion (LCF) in a unique programme to share skills and knowledge. You pitch to 350 LCF students, inviting them to collaborate on creating a unique product for your brand. In addition, you will evolve your brand story and develop new, impactful communication tools.
  • Semester 4: Develop a grand finale brand presentation (both 2d and 3d) for the graduation event.  In addition, the collaboration with LCF continues to produce an inspiring communication tool for your brand presentation.

The Product track allows us to rethink how we design, create, produce and sell products and services so that the industry can continue to thrive within our planet’s limitations. This track focuses on an iterative process of designing and developing product & service toolboxes whereby prototypes are created and tested and samples produced. Ultimately, the student will present their collection or service ready for investment or commercial purposes.


Semester goals: 

  • Semester 1: Brainstorm, explore and learn design thinking principles and processes in order to apply the learning methods to developing your own concept.  You will develop a practical toolbox to visually communicate your product/service values.
  • Semester 2: Develop designs, through an iterative process, by creating prototypes with partners and suppliers
  • Semester 3: Test, evolve and finalise the collection(s) concepts and/or services to elevate them to ‘production ready’ status with 3rd party partners and suppliers.
  • Semester 4: Present the collection(s) and/or services, including any sales analysis experienced, as the final deliverable at the graduation event and to investors.

practical information

A Master in Fashion Enterprise Creation at the Amsterdam Fashion Institute is intended for aspiring fashion entrepreneurs and intrapreneurs who want to start a sustainable fashion business. The programme will provide students with a strong foundation in business research, entrepreneurial skills, and training in all the essential competences needed to operate a fashion enterprise.


  • Two years full-time study (four semesters)
  • From business proposal to operating business
  • Unique fashion entrepreneurship programme in the Netherlands
  • Courses operated in collaboration with London College of Fashion
  • Partners with Fashion for Good and Circular Economy
  • Accredited by NVAO.
  • Enrolment for the Master Fashion Enterprise Creation 2020-2021 closes 1st of February 2020.
  • All applications should be submitted via Studielink. 
  • Tuition fees €8,500 per year
  1. Applicants should be graduated with a Bachelor’s degree of appropriate studies preferably fashion related or a non related bachelor, ideally combined with demonstrable experience working in the fashion industry. All classes are conducted in English; for non-native speakers an IELTS English language level of at least 6.5 is required.
  2. Applications should include a proposal for a sustainable start-up fashion brand or service (approx. 500 words). A digital moodboard should be included to illustrate the fashion style of the proposed product. All should be handed in within 3 weeks after applying.
  3. In addition, applicants must provide a letter of motivation (approx. 300 words) and a CV.
  4. The best applications will be invited for an interview per skype or in person.
  5. Candidates will be accepted on the viability of their proposal. The criteria for acceptance will be based on innovation, commerciality and fashion awareness.
  6. Applications are made and offers accepted throughout the year. Early application is advised due to visa and/or residence permit applications that will need to be submitted to the Netherlands Immigration Department. For more information please visit our immigration page.
  7. To apply please click on this link.

Mee the team behind the MAC FEC

master videos

Master of Fashion Enterprise Creation
Master of Fashion Enterprise Creation
Re-thinking Fashion - AMFI Master in Fashion Enterprise Creation
Re-thinking Fashion - AMFI Master in Fashion Enterprise Creation
Meet teacher Philipp Schueller - AMFI Master in Fashion Enterprise Creation
Meet teacher Philipp Schueller - AMFI Master in Fashion Enterprise Creation
AMFI Master students speak - AMFI Master in Fashion Enterprise Creation
AMFI Master students speak - AMFI Master in Fashion Enterprise Creation
AMFI Master students speak - AMFI Master in Fashion Enterprise Creation
AMFI Master students speak - AMFI Master in Fashion Enterprise Creation
AMFI Master students speak - AMFI Master in Fashion Enterprise Creation
AMFI Master students speak - AMFI Master in Fashion Enterprise Creation

‘No other master is offering an opportunity like this at the moment .’
– Jose Teunissen, Dean School of Fashion & Technology London College of Fashion; Chair ClickNL


‘The business model of an emerging fashion professional has been radically transformed over the past decade. Today’s entrepreneurs require a variety of skills to tackle the fast-paced global ecosystem they live and work in.’
– Stefan Siegel, Not Just a Label



Masterminds from leading fashion institutes, the London College of Fashion & AMFI, join forces   

During the second year of the MA Fashion Enterprise Creation programme, AMFI students will collaborate with students from the London College of Fashion (LCF). AMFI students will visit London to pitch their business proposals and network with LCF students. The AMFI students will provide briefs to the LCF master students with the objective of joining forces and working together. This collaboration ensures they gain not only entrepreneurial skills in working in teams but also learn how to overcome the challenges of working from a distance.

AMFI MA FEC Amsterdam

Why Amsterdam for fashion enterprise?

Amsterdam is recognised as a global hub for international orientation, entrepreneurship and the creative industries.


The city is creating a warm climate for entrepreneurs, stimulating the economic impact of Amsterdam at a regional and national level. These facts ensure that the fashion industry is at the centre of business in Amsterdam.


The European Union is continuing to provide provisions for small business, including adaptation of regulatory policies, support for internationalisation and in some instances access to attractive sources of capital.

‘The development of a Masters course that engenders knowledge creation, critical thinking, judgment and strategic decision-making while applying it simultaneously to real and current issues in creating a fashion enterprise, is a vital new approach to post-graduate education.’
-Wendy Malem, Dean of London College of Fashion Graduate Studies,
Director Centre for Fashion Enterprise

‘It’s not about producing more of what we already have. It’s about training independent entrepreneur-researchers to create new products for new markets utilising new business models and generating local fashion business in an international context.’
-Leslie Holden, Head of Fashion and Design and AMFI MA FEC

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