De youngsters: a subculture of the ‘old’

Learning to understand your consumer is one of the most important things as a Branding student at AMFI. Yet, what if consumers are constantly changing? Anne Dijkhorst, a 2012 Branding […]

Kings of Indigo - Beyond Green Talks AMFI

Beyond Green Talks – a new consumption philosophy

On 25 September 2014, AMFI organised the Beyond Green Talks to spark discussion about sustainability within the denim industry. Two brands, Kings of Indigo and MUD Jeans spoke to students […]

Brands & Innovation: explore together, develop together

For the past month, third and fourth-year students from the Brands & Innovation programme researched the topic Togetherness. They are currently composing a bible consisting of articles, interviews and photo […]

Fashion photography: captured from a different angle

A group of third and fourth year AMFI students have just started with the Fashion & Visual Culture programme. Design student Jessy Homburg is the first to share her experience, […]

iNDiViDUALS in Paris fabric shopping - Montmartre

iNDiViDUALS goes fabric hunting in Paris

Generation 18 of AMFI’s own fashion brand iNDiViDUALS kicked off four weeks ago and is already busy selecting fabrics for the A/W 15-16 collection. Branding student Anna Lena Götzmann shares […]