Stubble Beauty Brand For Realists Brands & Identity D&AD New Blood Awards

Stubble wins D&AD award

Four students from the specialisation Brands & Identity are taking home a pencil from D&AD New Blood Awards for breaking new ground in beauty branding. Stubble – A Beauty Brand […]

Photo by Tomek Dersu Aaron

Fashion Frontiers

AMFI is pioneering fashion frontiers to evolve the threads we spin and the garments we wear. Exchange student Louise Sonne Thaning spoke to researchers Laura Duncker and Joyce Vedder about […]

Iris Apfel Documentary - Fashion Identity

Too many egos, too few fashion originals

At AMFI, we often poke fun about the uniformity in the way our students dress. ‘Creatives wear black’ is our excuse/tagline. According to fashion philosopher Rebecca Breuer, the idea that […]

SMCP - Fashion Brand Second-Year

From Brand Book to Photo Shoot

In the second semester of second-year is all about Fashion Communication for Branding students. Individually, students create brands based on personal values and ambitions. In pairs, students concept a fashion […]

HUUB - 3D Virtual Prototyping - 3D Hypercraft AMFI 2016

3D Hypercraft & Lectra Awards 2016

Each semester AMFI organizes the Lectra Awards, a way to recognise the talent in our 3D Hypercraft programme. sat down with a few of this year’s prize winners to […]

Triptiek 2016 Catwalk

Experience Fashion: Triptiek 2016

Triptiek is an annual AMFI project involving the entire second-year class, over 270 students from all around the world. At Het Sieraad on 3 February a synergy of design, branding and […]

Using avatars to fit clothing - HvA

Lisette Vonk – 3D Body Scans EditieNL

On Thursday 11 February our Lab Coordinator Lisette Vonk was featured in a segment about virtual fitting rooms on Editie NL, a popular prime time Dutch news programme. Lisette is […]

Fashion & Visual Culture - Fashion Films 2016

Fashion Films for a New Generation

Ten weeks, seven film crews. In January Het Ketelhuis premiered the fashion films created by students of AMFI’s Fashion & Visual Culture programme. Each is a story inspired by the latest collection of […]

Smart Fashion Production - Laura Duncker and Karin Vlug

Smart Fashion Production: Laura Duncker & Karin Vlug

Fashion technologists Laura Duncker and Karin Vlug presented their work into Smart Fashion Production at Hotel Brave Monday on 18 January, part of the Amsterdam Fashion Week. They have explored methods where no patterns or […]

reality vs expectations

Expectations vs. Reality

Studying fashion can be a scary decision, especially in a foreign country. Before I started AMFI, I had a certain mental picture of how the people and the school would […]