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“Individualism is so passé”

When somebody from the audience speaks up…and everybody suddenly has a moment to breathe, to hide the sudden uncertainty that is slowly creeping up in everybody. At the MOW exhibition […]

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Lights ON! Spotlight on Creative Processes

Last Saturday the MOW exhibition drew many curious visitors to the ByAMFI Store. Three students from Branding, Design and Management showcased their creative process in projects besides and within AMFI. […]

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What about the AMFI Master?

“It is motivating as hell, because you actually care about what you learn.”   Today, we have a chat with the twenty-year-old Constantin Whale, who’s born in Germany but lived […]

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“More than dressing well and shopping”

Almost every AMFI student has already been confronted with the stereotypes that fashion students are often associated with. But we all know that fashion universities are much more than places […]