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L-R: Leslie Holden (AMFI), Adriana Hoppenbrouwer-Perreira (HEMA), Harald Friedl (Circle Economy) and Hélène Smits

Beyond the blahblah

Beyond Green is the annual symposium on the future of fashion organized by the Amsterdam Fashion Institute (AMFI) and since three years together with Circle Economy. HEMA was the sponsor and host of […]

MOAM - Joanne de Hoop - AMFI Gradue Photo by Bob Bronshoff

Uitbuiken in de rookworstentrui – MOAM Amsterdam

MOAM Amsterdam, the fashion collective for young talent, developed the Hema holiday collection together with Martijn Nekoui. His team included Joanne de Hoop from the Amsterdam Fashion Institute (HvA). ‘We hebben goed geluisterd naar de […]