Walking through the AMFI halls you can feel that something special is happening this week. The annual Triptiek event will take place at Het Sieraad next Tuesday. Until then 250 second year students are working full power in mixed groups to create their fashion brands. We had a look behind the scenes and spoke to the team that is organizing the event.
Article written by Roy Doron and Marjolijn Oostermijer, second year International Fashion & Branding students.
Triptiek2017 will host 10 brands based on contemporary concept design and a sustainable zero waste vision. Each brand synthesizes historical and modern icons through a fashion concept.
This year’s Triptych theme is based on a clash of classical masters with contemporary dark romanticism. The concept and the visual identity of the whole event (?)is developed by another group of students, in charge of the event concept and planning. This team consists of 5 management and 5 branding second year students. The team is also working daily on finding sponsors and collaborations with different local companies for different aspects of the event including music, food and drinks, hair and makeup, photography, printing, floor planning and the event decoration.
The event team is working on providing the groups the full set up in the space to present their brands. The 3-piece-collection of each brand will be presented in a fashion show, with a garden as a centre piece, which will be surrounded by the runway. Around this garden, the groups will present their brands in a brand stand and a 3D installation.
Brandi LaCertosa, a Branding student who is part the event management team: “The 10 of us have come together from different departments; both the Dutch and International courses. We pull from our range of experiences and styles, and evaluated our personal strengths to determine where each could contribute the most. It is really a team effort, where every person is essential to create an amazing event. It is mind-blowing what 250 students can pull of in only three weeks – I can promise you the event is going to be extraordinary!”
Make sure to get your tickets for the event through http://www.triptiek2017.com/.