At the end of the first semester it’s time for the annual Triptiek project. All second year students are divided into groups of 20-30 people with Designers, Managers and Branders, working collaboratively to create ten exciting fashion brands, collections and coherent 3D presentations that mirror the Dutch Zeitgeist of 2020. Take a peek behind the scenes of Triptiek’s first week through the eyes of a Brander.
Everyone in the Theatre Hall of the Tropenmuseum sat in strained silence after Sean Chiles, the Coordinator of Triptiek 2014, finished the last sentence of his introduction. Now it was official. What we’ve already been told by former students and teachers became reality: three tough weeks were lying ahead of us. Not only did we have to develop a new fashion concept, we also had to design three matching outfits, perform a business pitch and visualise the brand in a spectacular 3D presentation. Realising all this in less than three weeks seemed almost impossible to all of us but there was no time to rest. Triptiek had started and we headed to the NDSM Wharf in Amsterdam Noord to perform a creative art workshop in the artists’ ateliers.
To be able to come up with trends for the Zeitgeist presentation by the end of the week, our group split up into three smaller teams to travel to Utrecht and neighbouring villages. Looking for trends in towns off the beaten track like Zeist or Hilversum turned out to be challenging, but by combining all our strengths and our varying ways of approaching a certain problem, we managed to come upon some interesting movements that helped us to detect potential trends concerning the Dutch future in 2020.
Branders are usually responsible for creating a fashion brand from scratch and developing its identity and values, so I expected the first week to be the most intense one. However, the intention of Triptiek is to team up with the other specialisations to learn from each other. No matter whether you are a Designer, Manager or Brander, everybody was helping to come up with a concept from the researched trends. It was amazing to see how fast we adapted to each other’s way of working and how everybody contributed a share to the new concept that emerged within only one week.
Text and photos by Fenja Flormann, 2nd year student International Fashion & Branding.