Brands & Innovation

This specialization is about present changes in the relationships between producers, products and consumers, due to rapidly shifting paradigms in our society. We are witnessing extremely dynamic interactions between technology, economy and social/cultural patterns – on a local and global scale – that affect these relations.

We see today – whether grassroots or fully in business – many initiatives aiming to challenge these questions, driven by social values and/or a wish to enhance the quality of our lives. Radical transparency in the supply chain, DIY initiatives – right up to the collective local production of energy and food – have gained in urgency due to the previous crisis and have at the same time been made possible by smart technology.

Your main question this semester is: How does this effect fashion brands, can they anticipate and how?

Keep an eye on their website here.