Creative Strategies

The Specialisation Creative Strategies is a 20-week AMFI program for third and fourth-year branding students. The programme offers real-world experience with industry partners and case studies. Students learn to understand client briefs, build strategic frameworks around creative concepts and increase their relevance by creating portfolio examples of creative work. Whether a D&AD New Blood brief or a brief from one of our participating brand partners, each assignment presents an opportunity or a challenge to be solved.

Examples of brands we have worked with: Nike, Tommy Hilfiger, Asics, Converse, Timberland, Hunkemöller

Examples of speakers & workshops: Weiden & Kennedy, Protein Agency, 72 & Sunny, Strategic Content Marketing with author Justin Kirby, Thomas Kolster – Goodvertising, Vayner Media, Unit 9

Examples of won awards: AMFI D&AD New Blood Awards