Student produced independent fashion magazine "Garment Magazine"
Garment Magazine is the annual publication made by the students of the minor Independent Fashion Magazines. Students from all AMFI departments as well as other courses come together to concept, design, print and strategize a magazine, launch event, and social media campaign. The minor explores the future of editorial publishing and print through the lens of fashion, in a hands on and goal driven manner.
In the first phase of this minor students work in smaller groups to create a test magazine based around a garment which they conceptualize, style and produce themselves. In this test phase the students dive deep into publishing affairs, writing, branding & PR, art direction and photo styling in order to practice editorial thinking and experiment with the making process.
In the second phase of the minor all the groups come together to work on the final magazine which hits the shelves of different retailers and will be released to the public. Students need to make a decision which department they would like to join where they will be working in a more real life setting. Practicing communicating with their team and the others to work towards the magazine together.
2022 Garment: The Headwear Issue | Issue 19
The “Future Through Headwear” issue is all about showing the opportunities of technology and innovation in fashion to shape a conscious future.
The editorial team from Issue 19 added an exclusive digital experience to the print issue. By downloading the “Artivive“ app and scanning the cover or other inside pages from the latest issue, it is possible to view selected stories in Augmented Reality.
2021 Garment: The Party Dress Issue | Issue 18
This 18th Issue of Garment is about an item that has been hanging in the back of our closets for a while now: The party dress.
We use this garment as a vehicle to start conversations about important topics that lie beneath. Topics such as intersectional feminism, gender, diversity and inclusivity, which are a reflection of the zeitgeist. Garment reflects upon narratives, associations, possibilities, and shows what can be achieved when we become open to change. Are you ready to dance your way towards change with us?
2020 Garment: The Scarf Issue | Issue 17
The 2020 issue explores the scarf as it is the perfect metaphor for life: malleable, colorful, available in different shapes and sizes, full of rich cultural influences. The magazine parodies the stereotypical pages we find in most glossy magazines. The empty content in mainstream media is overloading and Garment chooses to question the seriousness of these media constructs, brands and society in general. While doing this, the magazine invites you to have fun spotting parodies and laugh about them.
2019 Garment: The Underwear Issue | Issue 16
The generation of 2019 believed there was no better metaphor to reflect the evolution and current state of the industry. Though underwear is at the same time both functional and personal, it has become a standardised garment to fit the masses. The issue encourages the reader to interact with their inner fantasies and dare them to use underwear to define their identity. No arrests were made during production.
2018 Garment: The (mis)Suit Issue | Issue 15
They say if the suit fits, wear it. Garment The (mis)suit issue wonders if it really has to. This issue of Garment sets a few rules. The most important one: there are no rules. To reflect the
2018 state of the fashion industry, the suit proofed to be the best metaphor. Garment was here to inspire the reader to decide on how to (mis)suit into society. Small in size, provoking in style and big on content with good reading.
2017 Garment: The Tights Issue | Issue 14
This edition of AMFI’s independent magazine returned to the 2013 edition, Garment magazine. We decided Garment is here to stay, as we realized there are only so many websites we can run sustainably. It is a clear brand name that covers a concept in which one item of clothing symbolises as a metaphor to reflect on current fashion. And it covers the core business of its school…The Tights issue was all about stretching the limits of fashion, as well as those of a magazine cover – which worked well as the issue sold out in no time. Tights were used for their metaphorical as well as literal meaning. Rip, tear, scrunch, whatever: Garment threw out the fashion rule book for this edition.
2016 Madame Jeanette | Issue 13
Then there was Madam Jeanette. In print. The hottest, spiciest editorial brand in the market that year. This rebel in the list decided to redefine the capital F of fashion with their playful and often outspoken content. For the first time ever the AMFI magazine came out in 4 different covers and a print-on-demand version in black & white.
2015 We Are Stuart | Issue 12
In 2015, AMFI students decided explored a different way of fashion publishing. The online platform We Are Stuart served up thought provoking content and challenged the fashion system by publishing activist input on all channels of the platform: a blog, social media and a posterzine captured in a tube: the Stube. The website got brutally dismantled in 2017, the remaining Stubes are being treasured with love.
2014 Mondaze Magazine | Issue 11
We’re outspoken, clever, off beat and above all things never boring. mondaze explores the five stages of the bored mind, relieving the reader from whichever state they may be in. mondaze is here to embolden you with our striking perspective on fashion. Feeling fazed? Get mondazed.
2013 Garment, your editorial wardrobe | Issue 10
In a world filled with snack-sized information, we felt a need for focus. That is why we go back to the core of fashion: garments. By exploring one piece of clothing in a witty fashion we are making the ordinary extraordinary. This issue will dive into the fascinating world of the skirt, from basic information to surprising facts. Welcome to Garment, your editorial wardrobe.
2012 TIGER DRAGON SLAYERS from the Underworld | Issue 09
TIGER DRAGON SLAYERS plays with extreme proportions in materials, silhouettes and prints. The magazine looks beyond the mainstream and highlights all the outstanding fashion, intriguing people and outrageous ideas in the creative industry. TIGER DRAGON SLAYERS are bold, outstanding and ready to pounce. They are the ones that don’t follow the mainstream, the ones that stand out in the crowd, taking a risk in what they do and how they appear. One of the largest magazines that was created and sold in over 30 countries worldwide.
2011 ANT fashion magazine | Issue 08
ANT fashion magazine celebrates personal passions of creative talents and features the pleasantly obsessed. ANT fashion magazine focuses on the international fashion scene and devotees of independent fashion magazines worldwide. A world of creative talent and their slightly neurotic urge of creating is being examined.
2010 Odd magazine | Issue 07
Odd is a personal magazine that focuses on the lives of international fashion professionals. Based on the six degrees of separation theory, the magazine explores six connections between seven people’s lives and styles. These seven key people are the core for a magazine about fashion and photography inspired by personal stories about creative life – in a little bit of an odd style.
2009 Mint magazine | Issue 06
Mint magazine focuses on the personal stories and relationships that people have with their clothing. Rather than following trends, it conveys the emotions and memories woven into garments. It is a playful exploration that seeks to personify fashion and give a voice to the clothing to tell the stories that are woven in. Illustrations, quirky fashion images and new talents, all go to support the honest and unusual atmosphere of Mint. Fashion to be felt.
2008 YBB – Your Biggest Bang magazine | Issue 05
Your Biggest BANG magazine is based on the fact that every ending is a new beginning and so it takes the art of up-cycling to a higher level. The magazine has a new approach on art, design, fashion and music and shows clean and clear design, intriguing images and straightforward texts. Its cool vibe got known as "hipster style" in later year. YBB was the first title in English.
2007 Goud magazine | Issue 04
In 2007 the program was extended from 10 to 20 weeks. Students who were competing in amagazine contest during the first half, became colleagues in the second half. Goud magazine (Gold magazine) is a bilingual magazine aimed at young creatives, providing them with illuminating articles, inspiration and a possible platform to network.
2006 | 2005 | 2004 I’AMFI magazine | Issue 01,02,03
The first three editions of the yearly magazine of the Amsterdam Fashion Institute were a result of a study programme lasting ten weeks. The final magazine was made by a group of students during hours after school, as the students by then were already studying in their next course. All issues were published under the title I’AMFI, a name that got dropped after a certain city came up with a new publicity slogan to market their city.
More information on the Garment Magazine Archive here.