Photo 1

Excellence Fashion & Editorial Branding

A minor programme where students make their own print magazine that will be published and launched as the new AMFI magazine.

Student produced independent fashion magazine

For over ten years the 20-week minor programme Independent Fashion Magazines at AMFI gives 35 students the unique opportunity to conceptualise and create a new fashion magazine that has its own style and visual language.

The programme works according to the Reality School concept: all products must withstand the test of the professional worlds of publishing and fashion.

Programme info

During the first half of the minor programme students make their own print magazine working in small groups. After nine weeks a jury of publishing professionals picks one concept that will be published and launched as the new AMFI magazine.

In the second half of the programme all students become part of this new magazine brand and turn it into a brand. They make a translation to the internet (website, social media, iPad), develop a yearbook and product line, and think about ways to market and sell the new brand.

Magazine 01
Magazine 02 Magazine 03
Dual image 01 Dual image 02

-

Magazine Archive

Simple image text block

2014 Mondaze Magazine

We’re outspoken, clever, off beat and above all things never boring. mondaze explores the five stages of the bored mind, relieving the reader from whichever state they may be in. mondaze is here to embolden you with our striking perspective on fashion. Feeling fazed? Get mondazed.

Simple image text block

2013 Garment, your editorial wardrobe

In a world filled with snack-sized information, we felt a need for focus. That is why we go back to the core of fashion: garments. By exploring one piece of clothing in a witty fashion we are making the ordinary extraordinary. This issue will dive into the fascinating world of the skirt, from basic information to surprising facts. Garment is a one of a kind independent fashion magazine, a must-read for every fashion aficionado. Welcome to Garment, your editorial wardrobe.

Simple image text block

2012 TIGER DRAGON SLAYERS from the Underworld

TIGER DRAGON SLAYERS plays with extreme proportions in materials, silhouettes and prints. The magazine looks beyond the mainstream and highlights all the outstanding fashion, intriguing people and outrageous ideas in the creative industry. TIGER DRAGON SLAYERS are bold, outstanding and ready to pounce. They are the ones that don’t follow the mainstream, the ones that stand out in the crowd, taking a risk in what they do and how they appear.

Simple image text block

2011 ANT fashion magazine

ANT fashion magazine celebrates personal passions of creative talents and features the pleasantly obsessed. ANT fashion magazine focuses on the international fashion scene and devotees of independent fashion magazines worldwide. A world of creative talent and their slightly neurotic urge of creating is being examined.

Simple image text block

2010 Odd magazine

Odd is a personal magazine that focuses on the lives of international fashion professionals. Based on the six degrees of separation theory, the magazine explores six connections between seven people’s lives and styles. These seven key people are the core for a magazine about fashion and photography inspired by personal stories about creative life – in a little bit of an odd style.

Simple image text block

2009 Mint magazine

Mint magazine focuses on the personal stories and relationships that people have with their clothing. Rather than following trends, it conveys the emotions and memories woven into garments. It is a playful exploration that seeks to personify fashion and give a voice to the clothing to tell the stories that are woven in. Illustrations, quirky fashion images and new talents, all go to support the honest and unusual atmosphere of Mint. Fashion to be felt.

Simple image text block

2008 YBB – Your Biggest Bang magazine

Your Biggest BANG magazine takes the art of up-cycling to a higher level. The magazine has a new approach on art/design, fashion and music with a clean and clear design, intriguing images and straightforward texts. Your Biggest BANG magazine is based on the fact that every ending is a new beginning.

Simple image text block

2007 Goud magazine

In 2007 the program was extended from 10 to 20 weeks. Students who were competing during the first half, became colleagues in the second half – all working on the same magazine brand. GOUD magazine (Gold magazine) was a bilingual magazine aimed at young creatives, providing them with an edifying articles, inspiration and a possible platform to network.

Simple image text block

2006 | 2005 | 2004 I’AMFI magazine

The first three editions were the result of a study programme lasting ten weeks. The final magazine was made during free time in the evening as the students who had volunteered to put it together were already studying their next course. These issues were all published under the title I’AMFI, a name that was dropped after a certain city came up with a new publicity slogan.

Open days

This 20-week minor programme offers third and fourth-year students from Design, Management and Branding an immersive and in-depth focus on the world of denim.

A crossover between education and business, the activities build skills in craftsmanship as well as an understanding of innovation – right in the heart of the jeans capital of the world, Amsterdam.

Keep up on AMFI Denim Facebook Keep up on AMFI Denim Facebook
Image text block large Image text block small
Video poster
Grid image 01 Grid image 02
Grid image 03
  • Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Aenean commodo ligula eget dolor. Aenean massa. Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. Donec quam felis, ultricies nec, pellentesque eu, pretium quis, sem. Nulla consequat massa quis enim.

    Jane Doe
  • Etiam rhoncus. Maecenas tempus, tellus eget condimentum rhoncus, sem quam semper libero, sit amet adipiscing sem neque sed ipsum. Nam quam nunc, blandit vel, luctus pulvinar, hendrerit id, lorem. Maecenas nec odio et ante tincidunt tempus.

  • In enim justo, rhoncus ut, imperdiet a, venenatis vitae, justo. Nullam dictum felis eu pede mollis pretium. Integer tincidunt. Cras dapibus. Vivamus elementum semper nisi. Aenean vulputate eleifend tellus. Aenean leo ligula, porttitor eu, consequat vitae, eleifend ac, enim. Aliquam lorem ante, dapibus in, viverra quis, feugiat a, tellus.

    John Schnee
1/3
  • Full width image
  • Content slider image
1/2
Full width image