This 20-week minor programme offers third and fourth-year students from Fashion & Design, Fashion & Branding, and Fashion & Business and Development an immersive and in-depth focus on the world of denim. A crossover between education and business, the activities build skills in craftsmanship as well as an understanding of innovation – right in the heart of the jeans capital of the world, Amsterdam.
Research and analysis of fashion, fit and finish to generate actionable insights.
Innovating denim on the basis of fabric, form and function.
Translating the collection and brand into a consumer-facing commercial outcome.
Students with a passion for denim have the opportunity to work directly with and for the industry, including development of a seasonal sub-branded range of fabrics and/or garments. Visiting major industry trade fairs, international manufacturing facilities and workshops with industry specialists, gurus and ‘Denim heads’ are all part of the package.