iNDiViDUALS is an in-house fashion studio by AMFI – Amsterdam Fashion Institute established in 2006. The studio is a collective of creative minds changing every season. iNDiViDUALS consults industry companies throughout all parts of their fashion businesses. This creates a continuing narrative, responding to the evolving zeitgeist. All tasks and responsibilities are run by Design, Branding, and Business & Development students. Fusing these three departments makes for the successful formula that is iNDiViDUALS.