This minor explores the limitless possibilities of the digital landscape. Students discover how 3D design and virtual creation contribute to a more sustainable and flexible fashion system. They learn to digitise materials, develop avatars and design digital garments within their own virtual worlds. Topics such as immersive fashion and cyber tailoring are also covered. Managers, brand consultants and designers work together and are given the space to experiment with new digital skills.
INTERDISCIPLINARY
PROGRAMME
At AMFI, the focus is on interdisciplinary learning: students are trained to work together on sustainable, digital and inclusive solutions for the fashion industry.
From the first semester, students learn to think and act beyond their own major. In mixed classes with students from Fashion & Management, Fashion & Branding and Fashion & Design, they explore the entire fashion chain. In this way, they develop not only subject-specific knowledge, but also the ability to understand and use each other’s perspective.
Interdisciplinary work remains essential in the third and fourth years as well. The minors in semester 6 or 7 bring together students from different disciplines around current real-world challenges, working with businesses or civil-society organisations to develop innovative solutions and build a broad professional network.
All minors are offered in English.
Fashion & Entrepreneurship
In this minor, students develop a responsible fashion concept and translate it into a viable business proposition. They examine the viability of the idea by analysing the market, users and competition.
Students work on prototypes, brand identity and positioning through three development phases: inspiration, ideation and implementation. They combine perspectives in interdisciplinary teams, building not only a strong concept but also an entrepreneurial mindset.
Credits: Maarten Nauw
DENIM
In this minor, students delve into the entire denim chain, from design and production to branding and business. Managers, brand consultants and designers work together in interdisciplinary teams on an assignment by a partner from the professional field. They conduct thorough research, make informed choices and then create their own denim collection. Sustainability is a common thread: students experience up close how the denim sector is working towards a more circular future. The minor offers a realistic look at how the fashion industry functions and innovates, using denim as a starting point.
FASHION & VISUAL CULTURE
Image is everything in fashion. This minor helps students develop their own visual signature and create meaningful fashion images and videos. Students study visual language, photography, film and the cultural context of visual communication. The theoretical foundation is laid during lectures. Inspiration and experimentation come together during workshops where students share and discuss their work with fellow students and coaches. The result: visual work that is not only aesthetically pleasing, but also tells a story.
On our Vimeo account, you can find some great examples of students’ work within Fashion & Visual Culture:
Laura Limpens – Sequence
MATERIOLOGY
The Materiology programme offers an in-depth exploration of material technology through the lens of knit, with sustainability at its core. Starting from the knitting technique which offers strong sustainability opportunities, the programme invites you to engage deeply with knitted materials, the knitting industry, and contemporary knit fashion, while critically considering the environmental impact of materials, processes, and production methods.
Through hands-on experimentation and playful exploration of knitting techniques, you will enter an active dialogue with materials to develop strong craftsmanship, technical insight, and responsible design thinking with the goal to create knitted looks.
You will work in our dedicated knit studio using hand-driven Silverreed machines and gain an understanding of the possibilities of various industrial knitting machines, including their role in reducing waste and supporting more responsible production systems.
MAKE & MARKET
Make & Market is an interdisciplinary minor that mirrors the way fashion companies work: design, branding and management develop a collection and market strategy in parallel.
Students build a shared direction through market and target-group research, trend and competitor analysis, and then translate this into a coherent collection concept plus a market-ready, go-to-market and merchandising logic.
Students translate the analysis into an integrated proposal with two parallel tracks: collection development, sampling and branding (Make) and merchandising, buying, marketing and market strategy (Market).
Students from all AMFI graduation specialisations are welcome to dive deeper in how a fashion brand analyses the market and consumers and adapts it’s operations and production in order to bring the most relevant and inspiring products to market.
EXCHANGE
Increasing globalisation requires fashion professionals with an international outlook. Through the exchange programme, students spend a semester at a partner institute abroad, where they explore new cultures, gain international contacts and take courses not offered at AMFI. An exchange offers not only academic depth, but also personal growth.