Fashion & Branding

The AMFI Fashion Branding graduate can create and shape brand identities, communicate differentiation and build recognition. They translate shifts in society into the positioning and communication of brands. As such, AMFI has the most comprehensive approach to branding of any international fashion school; graduates can pursue careers in brand strategy, content production, creative direction or digital marketing.

AMFI Branding graduates combine strategic thinking with ethical and inclusive norms and values. Our graduates use their wide-ranging skills to bring ethical changes to the fashion ecosystem. Their responsible outlook and ability to connect the dots, interpret data, think conceptually, understand cultural nuances, establish narratives and empathise with diverse audiences allow our Branding graduates to create meaningful connections between brands and consumers.

In addition, they are well-versed in the digital landscape that shapes the fashion industry; they understand emerging technologies’ impact on consumer behaviour and brand communication. This holistic view of brand strategies will become even more critical in an evolving technological landscape.